Product Management OKRs are where you will express the biggest priorities you’re facing right now as a department or potentially as the leader of a product lead cross functional team.
What you are not trying to do is operationalise Product Management using OKRs. You’ve roadmaps and tools like Confluence for that.
Here you will find some Product Management OKR examples and goals. Remember that OKRs were NOT created for ‘Business As Usual’ Goals, projects you are going to undertake, or really long-term goals.
Before you look at these Product Management OKR examples – ask yourself a couple of questions. Name your top
3Product Management priorities right now as these will make great Objectives.
If you were then forced to prioritise them with the top of the list being the priorities that would have a
material impact on the business right now, what would the sequence look like? These are candidates for your
upcoming quarterProduct Management department OKRs.
How would you then measure the success? Which metrics would be improved by working on these Product Management OKR examples?
The answers will help you create Key Results. What would be a stretch target that would force you
to really focus and think hard about how to achieve the objectives?
Would your priorities support your company priorities?
Below we’ve created a few OKR examples for Product Management so you can see how they are structured with Objective and Key Results.
The pattern you should notice is the Key Results contain metrics (KPIs) with a hard to achieve target. Any projects, sprints,
tasks you might want to add should be added as Initiatives not OKRs.
What are the biggest challenges being faced by Product right now?
You could easily include product analytics KPIs as Key Results as well. Not all of them,
just the ones that MUST change this quarter.
Your KPIs really are the metrics that matter most because they are often mostly connected to performance, either in a leading or lagging way.
Focusing your efforts on improving them and measuring them can only have one outcome – performance improvement.
Here are some KPIs for Product Management that are designed to measure what matters. Consider these when writing yourProduct Management OKRs.
OBJECTIVE - Build what matters
Product Managers are often guilty of not speaking to Customers enough and just managing feature requests from Customer Success teams. Great Product Managers have Customer Development meetings with ICP customers and prospects.
OBJECTIVE - Deliver Innovation that gives us a competitive advantage
Competitive advantage comes in different forms. One form is innovation that’s valued by customers and is hard or expensive to replicate. Making sure that Innovation is part of your Roadmap is a smart move.
You’ve read the examples above of typical OKRs for Product Management departments – are you
ready to start writing your own Objectives and Key Results?
If the answer is yes, we have something special for you. OKR experts and coaches have
helped us build tried and tested OKR blueprints for you and your teams to follow.
It’s time to develop on the goals that really matter the most.
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