A practical guide for C-Levels to optimize strategy, OKRs, people and company culture to create a step-change in performance.
Before you look at these Product Management OKR examples – ask yourself a couple of questions. Name your top 3 Product Management priorities right now as these will make great Objectives.
If you were then forced to prioritise them with the top of the list being the priorities that would have a material impact on the business right now, what would the sequence look like? These are candidates for your
upcoming quarterProduct Management department OKRs.
How would you then measure the success? Which metrics would be improved by working on these Product Management OKR examples?
The answers will help you create Key Results. What would be a stretch target that would force you to really focus and think hard about how to achieve the objectives?
Would your priorities support your company priorities?
Below we’ve created a few OKR examples for Product Management so you can see how they are structured with Objective and Key Results.
The pattern you should notice is the Key Results contain metrics (KPIs) with a hard to achieve target. Any projects, sprints, tasks you might want to add should be added as Initiatives not OKRs.
What are the biggest challenges being faced by Product right now?
You could easily include product analytics KPIs as Key Results as well. Not all of them, just the ones that MUST change this quarter.
Your KPIs really are the metrics that matter most because they are often mostly connected to performance, either in a leading or lagging way.
Focusing your efforts on improving them and measuring them can only have one outcome – performance improvement.
Here are some KPIs for Product Management that are designed to measure what matters. Consider these when writing your Product Management OKRs.
OBJECTIVE – Build what matters
KEY RESULT 1 – Have Customer Development Calls with 30 Customers METRIC – Customer Development Calls
OBJECTIVE – Deliver Innovation that gives us a competitive advantage
KEY RESULT 1 – Increase Development Resources assigned to Innovation features to 30% METRIC – Development Resource
You’ve read the examples above of typical OKRs for Product Management departments – are you ready to start writing your own Objectives and Key Results?
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