Clear & Simple Steps That Drive Rapid Growth

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Force Multipliers

How to harness the power of strategy, OKRs, people and technology to force multiply your revenue.

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John Straw
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I've worked at a major management consultancy and know the value a strategy can have on big corporates. This is literally perfect for SMBs. Especially start-ups and those scaling up. It is light on jargon and big on 'how to'. The bit most management books like this leave out. This book is great because it tells you and then shows you how to create a really good 'genuine' strategy, how to set goals that can and will actually make a difference, how approach the tricky subject of culture building, and how to make sure the right people are on your mission, and how to keep them. Which is usually spread across three books. If your revenue is stuck or you want to to unlock fast growth and want a structured approach to scaling you will love this.
Rona Leslie
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What I loved about this book is how complex topics were distilled into easy to read and concise sections. It strikes the perfect balance of enough detail to fully grasp the practical learnings without overloading the reader with jargon and non essential information. The process is easy to follow and really lays the ground work for an effective growth strategy. Reading this book was a few hours well spent, I'd recommend.
M O'Neil
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A friend recommended this to me. In my opinion it best described as a really easy to follow business transformation book. If your revenue is stuck and you need to press reboot this is a great blueprint to follow.
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Force Multipliers is a revolutionary guide for business leaders and entrepreneurs, focusing on strategy, goals, culture, people, and technology to unlock extraordinary growth and revenue generation.

About The Book

Force Multipliers is not just a book; it’s a revolution for modern business leadership. This compelling guide is crafted for leaders and entrepreneurs determined to leap beyond the ordinary and seize extraordinary growth.

In business, the big force multipliers are strategy, goals, culture, people and technology. These are what this book is focusing on. There are of course others, like access to finance, but they are for another day.

This book is going to tell you what you need to know and do to harness the revenue generating capabilities of these force multipliers, unlocking their full potential.

You’ll already be using and doing some of the things the book shares. But here’s the rub, you will realize that you’re benefiting from only 20% of what they can and should do for you. Your profits are paying this hefty price. My goal is to give you access to the key that unlocks the other 80%.

Management books you can buy tend to fall short on a myriad of fronts. They are often geared towards large corporations, they are full of jargon and generalizations, and they nearly always fail to give leaders a process that’s easy to understand and follow.

This is a way more useful book. It shares and explores the questions and processes we have developed over many decades, and use when consulting. It gives you an end to end example to follow that works through every one of these five force multipliers:

  1. Strategy: Finding your niche and value-based strategy and what will get you chosen over your competitors.

  2. Goals: Using OKRs & KPIs to execute your strategy.

  3. Culture: Aligning your values and guiding principles with 1 and 2.

  4. People: Aligning people and their roles with the first 3 on a continual process using better hiring processes and performance management.

  5. Technology: Ensuring technology is helping you race to the top, selectively automated, AI accelerated, with the management systems or Business OS to manage all 5 easily and cohesively.

Why focus on these? Well, companies that move out of a start-up phase and scale up to become a notable success have all successfully harnessed these force multipliers.

What sets “Force Multipliers” apart is its immediate applicability and easy-to-digest format. In just hours, you will be equipped with the know-how to harness the power of strategy, OKRs, culture, people and technology, to multiply revenue.

You will find that this book is more than a guide; it’s a transformative force, unlocking your organization’s latent potential and steering you towards a future of sustained success and groundbreaking innovation. “Force Multipliers” invites you on an inspiring journey to accelerate growth and profitability.

It’s not about being ready, it’s about starting. There is never a perfect moment, because you and your teams are always going to be busy.

There is nothing in here that you and your teams can’t do. The future can start right now, you just need to decide on your destination, put these force multipliers in place and press the accelerator.