Strategy That Drives Growth.
OKRs That Actually Work.

Most OKR implementations fail to move the numbers that matter. We fix that.

From strategy to execution, we connect it to OKRs that drive growth, typically delivering 20x+ ROI within 12 months.

20x +

Typical ROI is achieved within 12 months

100 +

Leadership teams have been successfully implemented

10 yrs

Extensive OKR implementation experience with teams

4 ways

Through advisory, training, community and software

Building Materials
Capgemini
Omron
Opensky
Prestige Travel
Volue
Healthstream
ANB Bank

You'll Recognise Yourself in One of These.

The symptoms vary. The root cause is almost always the same a strategy execution gap between what you’re trying to achieve and how you’re organising to achieve it.

  • OKRs look good on paper but nothing feels meaningfully different
  • Teams are hitting OKRs but revenue and market share aren’t moving
  • Each quarter resets to roughly the same goals
  • OKRs feel like a reporting layer, not a strategic system
  • Senior leaders privately admit OKRs are performative

We rebuild the architecture from strategy down. OKRs become the engine, not the exhaust.

  • You know what you want to achieve but not how to align the whole organisation behind it
  • Strategy is a deck that gets revisited once a year
  • Teams are busy but not clearly moving toward the same thing
  • The link between daily work and strategic outcomes is invisible

We build the connective tissue from strategy to execution. OKRs are the framework and we know how to make them work.

  • The strategy exists at leadership level but hasn’t translated into what teams actually do
  • People are working hard just not all toward the same thing
  • You can’t see the connection between daily decisions and your strategic priorities
  • You want OKRs but don’t want to waste time rebuilding what’s already working

This is where we move fastest. Your strategy is the brief. We build the OKR architecture that makes it visible, measurable, and owned at every level.

  • The framework made sense at the start now it’s creating friction
  • It doesn’t connect well to strategy or commercial outcomes
  • Adoption is patchy some teams use it, others don’t
  • You suspect OKRs might be better but don’t want to blow up what’s working

We help you transition without losing momentum. OKRs complement and often replace what isn’t working.

You're Behind in Your Market.

Missing your numbers for two or more quarters. Growing and scaling is becoming a challenge. These are the moments our clients call us. The longer you wait, the more those gaps compound.

OKRs Don't Create Growth.
Strategy Does. OKRs Execute It.

Most OKR consultancies sell OKR adoption. We sell growth. Some clients come to us with a strong strategy already in place they need it operationalised, fast. Others need the strategy built first. Either way, the work ends in the same place: OKRs that move your commercial numbers.

01

We Start With Strategy Yours or One We Build Together.

If you have a strong strategy, we operationalise it through OKRs immediately. If you need it built or sharpened first, we do that too. Either way, OKRs follow strategy not the other way around.

02

We Build the Skills OKRs Depend On.

OKRs require good goal-setting, honest measurement, clear communication, and strong leadership. Most implementations ignore these. We embed them alongside the framework.

03

We Connect OKRs to Revenue, Profit and Market Share.

If your OKRs aren’t moving your commercial numbers, they’re not working. We design the metric model that links strategic progress to the outcomes your board cares about.

04

We’ve Done This Over 100 Times. We Know What Breaks It.

We’ve done this over 100 times. We know what breaks it. Ten years. Hundreds of OKR implementations. We know the failure modes political, structural, cultural and we build against every one of them.

A Number Your Board Will Notice.

The symptoms vary. The root cause is almost always the same a strategy execution gap between what you’re trying to achieve and how you’re organising to achieve it.

20x +

Typical ROI within 12 months. Driven by increased focus, momentum and engagement on the priorities and measurements that matter.

Based on average outcomes across 100+ ZOKRI engagements.

Advisory . Training. Community. Software.

Each works standalone. Together they compound. Most clients start with advisory and add software once the model is running.

Strategy & OKR Consultancy

We work alongside your leadership team to build the strategy, design the OKR architecture, and implement the execution system that connects daily work to commercial outcomes.

OKR Training

World-class OKR education for leadership teams and practitioners. Built on 10 years of implementations, not textbooks. Creates internal champions who can sustain what you’ve built.

CEO Community

Learn from CEOs who have won markets and achieved excellence. Attend Think Tanks, enjoy video and audio masterclasses. Be part of a community that aspires and builds towards excellence.

Software

Our training and coaching know-how has been baked into an AI-enabled platform built for strategy execution, OKRs, metrics, check-ins, and reporting. Better strategic alignment and OKRs made easy.

From First Call to Results
in 12 Months OKRs Execute It.

01

Strategy Diagnostic

We start by understanding where you are, where you want to be, and what’s standing between the two. Not a sales process a genuine assessment.

02

Strategy Build, Sharpen, or Operationalise

If your strategy is solid, we move straight to operationalising it. If it needs building or sharpening, we do that first. Either way, step 3 is the same.

03

OKR Architecture

We design OKR model across company, team, individual levels, with metrics connecting to commercial outcomes. No templates. Built for your business.

04

Implementation & Embedding

Training, coaching, and the adjacent skills your team needs to make OKRs work. We stay until it’s running not until the deck is delivered.

05

Compound & Sustain

Software, community, and ongoing advisory keep the system improving. Most clients see the 20x ROI land in the first year and compound from there.

Building a Business Others Can’t or Won’t Match?

Learn from CEOs who have won markets and achieved excellence. Attend Think Tanks, enjoy video and audio masterclasses. Be part of a community that aspires and builds towards excellence.

If Your OKRs Aren’t Moving Your Numbers,
They Should Be.

No pitch. A genuine conversation about where you are and whether we can help.

Glen Westlake
Project Principle

Glen has scaled and exited several companies. He helps customers develop their strategies, use OKRs, and execute their plans.

His deep understanding of sales processes and AI enablement makes him a great fit for customers with challenges in those areas.

  • Create value for customers and improve customer experience as a driver of competitive advantage and sales growth.
  • Increasing productivity of teams and individuals.
  • Evolve roles to leverage what are uniquely human advantages to create a happier, more engaged and more productive workforce.