Your Organisation Is Already Setting Goals. The Question, How Much Are Those Goals Influencing People.

Whether outcomes or outputs are the norm. Whether failure is information or evidence. Whether the strategy is real and acted-upon or just a document nobody connects to. Goal-setting and the behaviour it influences is a powerful cultural transmission mechanism. Most don’t realise it.

We ensure your goals shape behaviour, develop culture and deliver results.

20x +

Typical ROI is achieved within 12 months

100 +

Leadership teams have been successfully implemented

10 yrs

Extensive OKR implementation experience with teams

4 ways

Through advisory, training, community and software

You'll Recognise Yourself In One of These.

The symptoms vary. The root cause is almost always the same a strategy execution gap between what you’re trying to achieve and how you’re organising to achieve it.

You're using OKRs but they're not driving real change.

OKRs look good on paper but nothing feels meaningfully different
Teams are hitting OKRs but revenue and market share aren’t moving
Each quarter resets to roughly the same goals
OKRs feel like a reporting layer, not a strategic system
Senior leaders privately admit OKRs are performative

We rebuild the architecture from strategy down. OKRs become the engine, not the exhaust.

You're running on budgets and forecasts no real strategy execution framework.

You know what you want to achieve but not how to align the whole organisation behind it
Strategy is a deck that gets revisited once a year
Teams are busy but not clearly moving toward the same thing
The link between daily work and strategic outcomes is invisible

We build the connective tissue from strategy to execution. OKRs are the framework and we know how to make them work.

You have a strategy you believe in you just need it running through the whole organisation.

The strategy exists at leadership level but hasn’t translated into what teams actually do
People are working hard just not all toward the same thing
You can’t see the connection between daily decisions and your strategic priorities
You want OKRs but don’t want to waste time rebuilding what’s already working

This is where we move fastest. Your strategy is the brief. We build the OKR architecture that makes it visible, measurable, and owned at every level.

You're using another framework EOS, Balanced Scorecard, Agile and something isn't working.

The framework made sense at the start now it’s creating friction
It doesn’t connect well to strategy or commercial outcomes
Adoption is patchy some teams use it, others don’t
You suspect OKRs might be better but don’t want to blow up what’s working

We help you transition without losing momentum. OKRs complement and often replace what isn’t working.

You're Behind In Your Market.

Missing your numbers for two or more quarters. Growing and scaling is becoming a challenge. These are the moments our clients call us. The longer you wait, the more those gaps compound.

OKRs & Other Frameworks Don't Create Growth.
Strategy, Culture, Focus, Teamwork, & Progress Do.

Goals/OKRs, Done Well, Create This.

Most OKR consultancies sell OKR adoption. We sell better goal-setting, better strategy execution, and a better culture. The result is growth.

We Start With Strategy Yours or One We Build Together.

If you have a strong strategy, we operationalise it through OKRs immediately. If you need it built or sharpened first, we do that too. Either way, OKRs follow strategy not the other way around.

We Build the Skills Goals/OKRs Depend On.

OKRs require good goal-setting, honest measurement, clear communication, and strong leadership. Most implementations ignore these. We embed them alongside the framework.

We Connect Goals to Revenue, Profit and Market Share.

If your OKRs aren’t moving your commercial numbers, they’re not working. We design the metric model that links strategic progress to the outcomes your board cares about.

We’ve Done This Over 100 Times. We Know What Breaks It.

We’ve done this over 100 times. We know what breaks it. Ten years. Hundreds of OKR implementations. We know the failure modes political, structural, cultural and we build against every one of them.

A Number Your Board Will Notice.

The symptoms vary. The root cause is almost always the same a strategy execution gap between what you’re trying to achieve and how you’re organising to achieve it.

20x +

Typical ROI within 12 months. Driven by increased focus, momentum and engagement on the priorities and measurements that matter.

Based on average outcomes across 100+ ZOKRI engagements.

"Our strategy execution went from a once-a-year event to a living system. The metrics model alone changed how our board conversations work."
CEO, B2B SaaS · 200 employees
"We'd tried OKRs twice before. Both times they became a reporting exercise. ZOKRI was the first time they actually moved the numbers."
MD, Professional Services · 120 employees
"The ROI was visible within a quarter. Not because the OKRs were better because the strategy underneath them finally made sense to everyone in the building."
CEO, Manufacturing · 350 employees
"Multi-category, mutli-product, and multi-country is complex enough, add different levels of OKR experience and the objective of convergence a single, better use of OKRs, and you soon realise the value of the right implementation partner. ZOKRI are one of the few people that had the depth and experience needed to do this work. They delivered."
CPO, Global Leader · 4,000 employees

Advisory. Training. Goal Setting AI. Software.

Each works standalone. Together they compound. Most clients start with advisory and add software once the model is running.

Strategy & Goal-setting Consultancy

Consultants who have embedded a world-class goal-setting capability across organisations of 50 to 4,000 people, across sectors, structures, and starting points. One size never fits all. We find what works for you.

Goal Setting Training

World-class goal-setting education for leadership teams and practitioners. Built on 10 years of implementations of frameworks like OKRs, in orgs of all sizes.

AI Goal Setting Agent

An AI agent whose context is created by your team and ours — trained on your language, your goals, your framework, your organisation. Not generic intelligence. Yours.

Framework-agnostic Software

Built to support OKRs, any alternative framework, or a hybrid that fits how your organisation actually works. The only platform that doesn’t require you to fit your organisation to the tool.

From First Call to Results
in 12 Months OKRs Execute It.

Strategy Diagnostic

We start by understanding where you are, where you want to be, and what’s standing between the two. Not a sales process a genuine assessment.

Strategy Build, Sharpen, or Operationalise

If your strategy is solid, we move straight to operationalising it. If it needs building or sharpening, we do that first. Either way, step 3 is the same.

Goal Framework Architecture

We make framework decisions that work for your company, your teams, and your culture. No cookie-cutters. Built for your business.

Implementation & Embedding

Training, coaching, and the adjacent skills your team needs to make OKRs work. We stay until it’s running not until the deck is delivered.

Compound & Sustain

Software, community, and ongoing advisory keep the system improving. Most clients see the 20x ROI land in the first year and compound from there.

Building a Business Others Can’t or Won’t Match?

Learn from CEOs who have won markets and achieved excellence. Attend Think Tanks, enjoy video and audio masterclasses. Be part of a community that aspires and builds towards excellence.

If Your OKRs Aren’t Moving Your Numbers,
They Should Be.

No pitch. A genuine conversation about where you are and whether we can help.

Your Organisation Is Already Setting Goals. The Question, How Much Are Those Goals Influencing People.

20x +

100 +

10 yrs

4 ways

You'll Recognise Yourself In One of These.

You're Behind In Your Market.

OKRs & Other Frameworks Don't Create Growth. Strategy, Culture, Focus, Teamwork, & Progress Do. Goals/OKRs, Done Well, Create This.

A Number Your Board Will Notice.

Advisory. Training. Goal Setting AI. Software.

From First Call to Results in 12 Months OKRs Execute It.

Building a Business Others Can’t or Won’t Match?

If Your OKRs Aren’t Moving Your Numbers, They Should Be.

OKRs & Other Frameworks Don't Create Growth.
Strategy, Culture, Focus, Teamwork, & Progress Do.

Goals/OKRs, Done Well, Create This.

From First Call to Results
in 12 Months OKRs Execute It.

If Your OKRs Aren’t Moving Your Numbers,
They Should Be.