Sales OKR Examples

Sales teams are used to having goals, but setting OKRs are quite different. Yes, Sales have Salesforce, Hubspot, Pipedrive etc. and dashboards telling them their targets – but what’s usually missing is the transparency, alignment prioritisation, collaboration that Sales OKRs provide.

For example, even Marketing teams often don’t have access to your sales the stack. They are never really sure where Sales are, or more importantly, where they might need help.

So the job of these Sales OKR examples are to create alignment, shared purpose, and better cross functional teamwork. Which means often helping other teams to help you!

Here you will find some examples of typical Sales team OKR goals. Remember that OKRs were NOT created for ‘Business As Usual’ Goals, projects you are going to undertake, or really long-term goals.

Easy To Understand Sales OKR Examples

Before you look at these Sales team OKR examples – ask yourself a couple of questions. Name your top
3 Sales priorities right now as these will make great Objectives.

If you were then forced to prioritise them with the top of the list being the priorities that would have a
material impact on the business right now, what would the sequence look like? These are candidates for your
upcoming quarter OKRs for Sales teams.

How would you then measure the success? Which metrics would be improved by working on these Sales OKR examples?

The answers will help you create Key Results. What would be a stretch target that would force you
to really focus and think hard about how to achieve the objectives?

Would your priorities support your company priorities?

Below we’ve created Sales OKRs for common departmental priorities. They were not trying to be
‘Business As Usual’ goals –  dashboards can track KPIs and sales funnels.
They are also not trying to replicate Salesforce, Hubspot etc.

Therefore Sales OKRs should not look to cover every stage of your sales funnel. Instead they are a call to
arms to the key battlegrounds that will make a material difference to Sales Performance right now.

They are then a great way of sharing your plan, progress and problems, and a way of
getting support from other teams as well.

KPI Examples For Sales
To Help OKR Preparation

Your KPIs really are the metrics that matter most because they are often mostly connected to performance, either in a leading or lagging way.

Focusing your efforts on improving them and measuring them can only have one outcome – performance improvement.

Here are some KPIs for Sales that are designed to measure what matters. Consider these when writing your Sales OKRs.

KPI Examples For Sales

OKR Sales Examples

Priority Problem / Opportunity
We need to start signing up larger accounts on longer contracts and still hit our new revenue target. Contract lengths makes us more resilient to things like COVID.

OBJECTIVE - Ambitious sales growth, no problem

KEY RESULT 1 – Increase Average Revenue Per Account (ARPA) to $20K this Quarter
KEY RESULT 2 – Increase New Contract Average Months Up Front Payments to 2 year this Quarter

KEY RESULT 3 – Achieve $250k New Monthly Recurring Revenue this Quarter

Priority Problem / Opportunity
Marketing are working hard to generate leads and we’re not following them up well enough and hard earned opportutnies are falling through the cracks.

OBJECTIVE - Make the most of all the MQLs Marketing create

KEY RESULT 1 – Increase MQL Discovery Calls Completed % from 20% to 80.0%

Priority Problem / Opportunity
We’re struggling to convert SQLs at the levels we were last year and out sales cycle also needs shortening. This is a priority.

OBJECTIVE - Turn SQLs to Revenue, faster

KEY RESULT 1 – Grow the Sales Qualified Lead (SQL) to Closed Won % from 20% to 30%

KEY RESULT 2 – Reducing the Sales Cycle to from 40 Days to 30 Days

Writing Your Own Sales OKRs

You’ve read the typical Sales team OKR examples – are you ready
to start writing your own Objectives and Key Results?

If the answer is yes, we have something special for you. OKR experts and coaches have
helped us build tried and tested OKR blueprints for you and your teams to follow.

It’s time to develop on the goals that really matter the most.

FREE OKR Download


Diagrammatic blueprints of how the whole company can measure, share and work on what matters, improve
performance, and ensure everyone knows and feels that they really matter as well.

OKR Sales Examples Conclusion

If you’re going to lead a high performing sales team it goes without say that you’re going to be results oriented.

Part of the magic of OKRs is they require conversations with your team and other teams to set them. They are more than
your quota in an OKR format. These conversations are going to unlock opportunities that might normally pass you by and
not get brought up in your usual sales meetings.

What you will also notice is that OKRs allow you to also introduce better cross functional collaboration and
related learning opportunities. Especially with marketing, product, customer focused teams.

ZOKRI has worked alongside industry experts to create intuitive OKR software that provides Sales teams with the
tools and features to make OKR embedding and adoption easy in your company.

With ZOKRI teams can measure, share and work on what matters, & improve performance quickly.
A ZOKRI account ensures everyone knows and feels that they really matter.