Company OKR Examples

Your Company OKRs are top of the OKR hierarchy. They are often Annual or Quarterly and are an extension of your strategy. Making your company OKRs related to you strategic objectives, your areas of focus and ‘must-wins’.

This means that the best Company OKR are built around your strategy, with your OKR being expressions of what you’re going to focus on, and how you’re going to measure success. 

You can also build you company OKRs from Balanced Scorecard categories or themes : Financial, Customer, Process, Learning & Development.

Because Company OKRs are the top of the top-down, bottom-up alignment you’re creating, they will provide direction to other teams and are what other teams align their OKRs around.

Here you will find examples of Company OKRs. Remember that OKRs were NOT created for ‘Business As Usual’ Goals, projects you are going to undertake, or really long-term goals.

Easy To Understand Company OKR Examples

What are your strategic objectives?
These are candidates for your annual and next quarters Company OKRs.

How would you then measure the success? Which metrics would be improved by working on these Company OKR examples? The answers will help you create Key Results. What would be a stretch target that would force you to really focus and think hard about how to achieve the objectives?

Building a Strategy Map can often help

Examples Of Company OKRs

Which KPIs Are Key To Your Strategy

The choice of which KPIs are key is unique to your company and your strategy. Which and how many KPIs you should have and how many company OKRs you should have is impossible to say. The ‘right’ is the obvious answer, and the other guidance is ‘less is more’. Like with strategy, OKRs are an exercise in focusing effort and resources, not running the BAU activities.

Priority Problem / Opportunity
We want to grow and grow fast, and there’s an opportunity to make a play to lead the category. We also want to exit in 18 months and growth is everything.

OBJECTIVE - Be the fastest growing company in our category

KEY RESULT 1 – Increase MRR Growth from 150% to 300%

KEY RESULT 2 – Decrease annual customer churn to less than 4%

Priority Problem / Opportunity
We make promises in our budgets and forecasts to investors and we need to keep them.

OBJECTIVE - Shareholder investments are being optimized

KEY RESULT 1 – Be the leader in [STRATEGIC MARKET] with 25% Market Share

KEY RESULT 2 – Increase profit by X% Y-on-Y

KEY RESULT 3 – Get X% of our revenue from new categories

Priority Problem / Opportunity
We want to be a brand and a company that delights customers and they recommend.

OBJECTIVE - Be the most recommended in our category

KEY RESULT 1 – Increase NPS to 85

KEY RESULT 2 – Product reviews show all of our products as 4 stars or above

Priority Problem / Opportunity
Our customers don’t want to wait and choose companies that have the products they want and deliver fast.

OBJECTIVE - Provide the fastest delivery in our category

KEY RESULT 1 – Over 95% of items customers want are in-stock

KEY RESULT 2 – Deliver over 85% of orders next-day

Priority Problem / Opportunity
When a customer makes a claim they want it resolved in the fasted time possible – we exist for these moments.

OBJECTIVE - Make claim resolution almost immediate

KEY RESULT 1 – 95% of claims are resolved within 48 hours of the claim

KEY RESULT 2 – 90% of claims have not required Customer Service conversations

Priority Problem / Opportunity
We want to make sure we have everything our customers need when they shop with us.

OBJECTIVE - Provide the most choice in our category

KEY RESULT 1 – Increase our product range by X

KEY RESULT 2 – Increase the Average Annual Spend Per Customer from X to Y

Priority Problem / Opportunity
We want to be as lean and efficient as possible and ensure we’re partnering with the best suppliers on the right terms.

OBJECTIVE - Supply chain efficiency that increase our margins

KEY RESULT 1 – 100% of our supply chain has been audited and optimised 

KEY RESULT 2 – Our Margins have improved by 20%

Priority Problem / Opportunity
We need to ensures employees are thriving wherever they are working. This means they are not only productive, they are happy and well.

OBJECTIVE - Productive, happy, flexible talent

KEY RESULT 1 – Everyone has complete clarity on goals roles and how they are contributing

KEY RESULT 2 – Employee NPS is over 8

KEY RESULT 3 – Flexible working is working with over 90% reporting it’s help them and the company

Writing Your Own Company OKRs

You’ve read the examples above of typical OKRs for the Company – are you
ready to start writing your own Objectives and Key Results?

If the answer is yes, we have something special for you. OKR experts and coaches have
helped us build tried and tested OKR blueprints for you and your teams to follow.

It’s time to develop on the goals that really matter the most.



Diagrammatic blueprints of how the whole company can measure, share and work on what matters, improve performance, and ensure everyone knows and feels that they really matter as well.

Company OKR Advice

The final advice we’d like to share when thinking about Company OKRs is that you also need to commit to OKRs and the
working practices that help them embed. Processes like check-ins where you share problems.

You need to lead be example, then everyone else is more likely to follow your lead and commit as well.
This means your company OKRs have a better chance of being delivered, and you will
have helped increase your employee engagement levels and agility.

ZOKRI has worked alongside industry experts to create intuitive OKR software that provides companies with the
tools and features to make OKR embedding and adoption easy in your company.

With ZOKRI teams can measure, share and work on what matters, & improve performance quickly.
A ZOKRI account ensures everyone knows and feels that they really matter.