Your Company OKRs are top of the OKR hierarchy. They are often Annual and / or Quarterly, and are an extension of your strategy. This means that your company OKRs are aligned with your strategic objectives, your areas of focus and ‘must-wins’.
This means that the best Company OKR are built around your strategy, with your OKR being expressions of what you’re going to focus on, and how you’re going to measure success.
You can also build you company OKRs from Balanced Scorecard categories or themes : Financial, Customer, Process, Learning & Development.
Because Company OKRs are the top of the top-down, bottom-up alignment you’re creating, they will provide direction to other teams and are what other teams align their OKRs around.
Here you will find examples of Company OKRs. Remember that OKRs were NOT created for ‘Business As Usual’ Goals, projects you are going to undertake, or really long-term goals.
If you want to see an example of a full cascade from Strategy to Company and Departmental OKRs visit this page.
The choice of which KPIs are key is unique to your company and your strategy. Which and how many KPIs you should have and how many company OKRs you should have is impossible to say. The ‘right’ is the obvious answer, and the other guidance is ‘less is more’. Like with strategy, OKRs are an exercise in focusing effort and resources, not running the BAU activities.
Strategic Pillar : Fast Growth – It’s a Race To the Top
A few players will end up owning this market and once their position is established they will be hard to beat.
Become fastest growing company in our category to attract investment to invest further and dominate in 2021
KEY RESULT 1 – Increase MRR Growth from 150% to 300%
KEY RESULT 2 – Decrease annual customer churn to less than 4%
Strategic Pillar : Data Quality & Usefulness – The best data is the key to winning our market
Having the leading go-to data in our category will make growth easy, especially if it’s a disadvantage not having it.
API usage is helps our customers succeed faster, successful customers stay and grow
KEY RESULT 1 – 95% of our customers use out API to connect our data to their CRM and Marketing Automation Systems
KEY RESULT 2 – Expansion Sales have grown from X to Y
Strategic Pillar : Customer Experience – Customers have a real affinity for us
From first contact with Sales to long-standing customer – your experience is always amazing.
CX with us is high at every interaction so we keep customers and they spread the word
KEY RESULT 1 – Increase CSAT to 95%
KEY RESULT 2 – Product reviews show all of our products as 4.5 stars or above
KEY RESULT 3 – Reduce Churn from 4% to 2%
Strategic Pillar : Fastest Delivery – Customers want what they want, now
To complete we need to fulfil orders in record times.
OBJECTIVE - Provide the fastest delivery in our category
KEY RESULT 1 – Over 95% of items customers want are in-stock
KEY RESULT 2 – Deliver over 85% of orders next-day
Strategic Pillar : Solve Claims Fast – It’s what is expected of us
When a claim is made our customers need it settled quickly so they can get on with their lives.
OBJECTIVE - Make claim resolution almost immediate to help normal life return ASAP
KEY RESULT 1 – 95% of claims are resolved within 48 hours of the claim
KEY RESULT 2 – 90% of claims have not required Customer Service conversations
Strategic Pillar : Customer Choice – Customers want us to provide choice
Choice means our customers don’t need to shop elsewhere.
OBJECTIVE - Provide the most choice in our category so customers think of us first
KEY RESULT 1 – Increase our product range by X
KEY RESULT 2 – Increase the Average Annual Spend Per Customer from X to Y
Strategic Pillar : Supply Chain Efficiency
We need to manage our supply chain efficiently to give customers what they want and manage our cash well.
OBJECTIVE - Supply chain efficiency that increase our margins
KEY RESULT 1 – 100% of our supply chain has been audited and optimised
KEY RESULT 2 – Our Margins have improved by 20%
Strategic Pillar : Employees Wellbeing – We are a people first business
We are not just another job, we’re a company our employees like and are proud to work for..
Happy talent is productive and that's good news for everyone
KEY RESULT 1 – Everyone has complete clarity on goals roles and how they are contributing
KEY RESULT 2 – Employee NPS is over 8
KEY RESULT 3 – Flexible working is working with over 90% reporting it’s help them and the company
Want to see a full OKR cascade, from Strategy to Departments and team OKRs?
You’ve read the examples above of typical OKRs for the Company – are you ready to start writing your own Objectives and Key Results?
FREE OKR Download
The final advice we’d like to share when thinking about Company OKRs is that you also need to commit to OKRs and the working practices that help them embed. Processes like check-ins where you share problems.
You need to lead be example, then everyone else is more likely to follow your lead and commit as well. This means your company OKRs have a better chance of being delivered, and you will have helped increase your employee engagement levels and agility.
ZOKRI has worked alongside industry experts to create intuitive OKR software that provides companies with the tools and features to make OKR embedding and adoption easy in your company.
With ZOKRI teams can measure, share and work on what matters, & improve performance quickly. A ZOKRI account ensures everyone knows and feels that they really matter.