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Company OKR Examples To Inspire You

Page Highlights

  • Important introduction notes
  • Why strategy and KPIs are important to Company OKRs
  • Company OKR examples to inspire you

Your Company OKRs are top of the OKR hierarchy. They are often Annual and / or Quarterly, and are an extension of your strategy. This means that your company OKRs are aligned with your strategic objectives, your areas of focus and ‘must-wins’.

This means that the best Company OKR are built around your strategy, with your OKR being expressions of what you’re going to focus on, and how you’re going to measure success. 

3 Approaches To Writing Company OKR

  • Unifying OKRs – A good approach is to create either a single or a few unifying OKRs that inspire departments, teams and cross-functional teams to propose aligned OKRs. Lots of Company OKRs can create a lot of alignment overhead and even confusion. For example, for a small company trying to prove Product Market Fit, a great unifying Objective might be ‘Achieve Product Market-fit so we can scale’.

  • Strategic OKRs – Another approach is to build Company OKRs from Strategic Pillars. Again the challenge is to have a few and not to dilute focus.

  • Balanced Scorecard OKRs – You can also build you company OKRs from Balanced Scorecard categories or themes : Financial, Customer, Process, Learning & Development.

Because Company OKRs are the top of the top-down, bottom-up alignment you’re creating, they will provide direction to other teams and are what other teams align their OKRs around.

Relevant Roles

  • Chief Executive Officer (CEO)
  • Chief Operating Officer (COO)
  • Chief Financial Officer (CFO)
  • Chief Revenue Officer (CRO)
  • Chief Marketing Officer (CMO)
  • Chief People Officer (CPO)

Here you will find examples of Company OKRs. Remember that OKRs were NOT created for ‘Business As Usual’ Goals, projects you are going to undertake, or really long-term goals.

If you want to see an example of a full cascade from Strategy to Company and Departmental OKRs visit this page.

Examples Of Company OKRs

A Clear Strategy and KPIs Are A great Place To Start

The best Company OKRs are created from your company Strategy. A good way of expressing and sharing your is using Strategic Pillars. These are your areas of focus or ‘battlegrounds’ you’re aiming to win.  For example your strategy could be more value based, which is good for cross-functional and departmental OKRs e.g.:

  • Product Value – Product Value / Desirability / Competitiveness makes us a leader
  • Customer Experience – The Customer Experience at all the touch points is amazing
  • Operational Efficiency – We need to continue to create efficient, effectiveness and reliable system and processes
  • People & Learning – Happiness, productivity, learning help develop and retain our valued people

Pillars can also be purely focused on the Customer like Amazons:

  • Most Product Choice
  • Best Prices
  • Fastest Delivery
With both of these examples you probably would not be worrying about lagging indicators like Revenue if the strategy was being delivered. 

From these you can track KPIs that become Health Metrics like Revenue and Retention and create plan the metrics or KPIs that align with these that are more leading indicators and the focus of your OKRs

Here are some Company OKR examples  with Strategic Pillars.


STRATEGIC PILLAR: Product Value – We’ve a genuinely loved product
Customers are buying our solution, using it, and keeping it

OBJECTIVE – We make something difficult really easy and we’re loved for it
KEY RESULT 1 – Increase quote to closed : won from 31% to 45%
KEY RESULT 2 – Increase Weekly Active Users from X to Y
KEY RESULT 3 – Increase retention to 95%


STRATEGIC PILLAR: Customer Experience – Customers have a real affinity for us
From first contact with Sales to long-standing customer – your experience is always amazing.

OBJECTIVE – CX is high at every interaction so we keep customers and they spread the word
KEY RESULT 1 – Increase CSAT to 95%
KEY RESULT 2 – Product reviews show all of our products as 4.5 stars or above
KEY RESULT 3 – Reduce Churn from 4% to 2%


STRATEGIC PILLAR: Fastest Delivery – Customers want what they want, now
To complete we need to fulfil orders in record times.

OBJECTIVE – Provide the fastest delivery in our category
KEY RESULT 1 – Over 95% of items customers want are in-stock
KEY RESULT 2 – Deliver over 85% of orders next-day


STRATEGIC PILLAR: Customer Choice – Customers want us to provide choice
Choice means our customers don’t need to shop elsewhere.

OBJECTIVE – Provide the most choice in our category so customers think of us first
KEY RESULT 1 – Increase our product range by X
KEY RESULT 2 – Increase the Average Annual Spend Per Customer from X to Y


STRATEGIC PILLAR: People & Learning – We are a people first business
We are not just another job, we’re a company our employees like and are proud to work for.

OBJECTIVE – Happy talent is productive and that’s good news for everyone
KEY RESULT 1 – Everyone has complete clarity on goals roles and how they are contributing
KEY RESULT 2 – Employee NPS is over 8
KEY RESULT 3 – Flexible working is working with over 90% reporting it’s help them and the company


Want to see a full OKR cascade, from Strategy to Departments and team OKRs?

FREE OKR Download


Diagrammatic blueprints of how the whole company can measure, share and work on what matters, improve
performance, and ensure everyone knows and feels that they really matter as well.

Company OKR Advice

The final advice we’d like to share when thinking about Company OKRs is that you also need to commit to OKRs and the working practices that help them embed. Processes like check-ins where you share problems.

You need to lead be example, then everyone else is more likely to follow your lead and commit as well. This means your company OKRs have a better chance of being delivered, and you will have helped increase your employee engagement levels and agility.

ZOKRI has worked alongside industry experts to create intuitive OKR software that provides companies with the tools and features to make OKR embedding and adoption easy in your company.

With ZOKRI teams can measure, share and work on what matters, & improve performance quickly. A ZOKRI account ensures everyone knows and feels that they really matter.