Product Marketing OKR Examples

Product Marketing OKRs are really important to growth. Continuous focus and improvement ensures your great product is understood and gets trialled.

Product Marketing OKRs, like the more general Marketing ones, are designed to drive performance, connect to commercial drivers of the business, and inspire Initiatives that will directly impact them.

Here you will find some examples of typical Product Marketing OKR goals. Remember that OKRs were NOT created for ‘Business As Usual’ Goals, projects you are going to undertake, or really long-term goals.

Visit this Objectives and Key Results Guide

Easy To Understand Product Marketing OKR Examples

Before you look at these Product Marketing OKR examples – ask yourself a couple of questions. Name your top 3 Product Marketing priorities right now as these will make great Objectives.

If you were then forced to prioritise them with the top of the list being the priorities that would have a material impact on the business right now, what would the sequence look like? These are candidates for your upcoming quarter Product Marketing department OKRs.

How would you then measure the success? Which metrics would be improved by working on these Product Marketing OKR examples?

The answers will help you create Key Results. What would be a stretch target that would force you to really focus and think hard about how to achieve the objectives?

Would your priorities support your company priorities?

These Product Marketing OKR examples focus on the key areas of a Product Marketing teams responsibilities. But being being open and visible to the rest of the company, there’s an opportunity to accept ideas and help from other teams and individuals.

For example, when people know that you’re targeting conversion from the website and are looking to improve
messaging, they are sure to have thoughts about how you might achieve this, and with ZOKRI, a means of having and capturing the conversation.

Manager OKR Training

Get The Full OKR Course For Only $79

OKRs For Product Marketing

OBJECTIVE – Craft messaging that resonates with and influences our Ideal Customer Profile
KEY RESULT 1 – Increase Direct Session to Conversion : Trial Sign-up to 1.5%
KEY RESULT 2 – Increase Paid Session to Conversion : Trial Sign-up to 3.8%

OBJECTIVE – Optimize our Social Proof
KEY RESULT 1 – Increase our Average Star Rating on Review Websites to 4.5
KEY RESULT 2 – Increase our Review Count on Review Websites to 250
KEY RESULT 3 – Get Detailed Product Reviews on website of 3 Influencers

OBJECTIVE – Maxmize awareness of our new Launch
KEY RESULT 1 – Generate Sessions : Launch Content of 15K
KEY RESULT 2 – Generate Launch Content : Trial Sign-up of 100

OBJECTIVE – Perfect the live Product Demo
KEY RESULT 1 – Increase Demo : Trial Sign-up to 60%

OBJECTIVE – Achieve Top Right Gartner Magic Quadrant position
KEY RESULT 1 – Top Right position in the Gartner Magic Quadrant

Want to see a full OKR cascade, from Strategy to Departments and team OKRs?

Visit this Objectives and Key Results Guide

Writing Your Own Product Marketing OKRs

You’ve read the examples above of typical OKRs for Product Marketing departments – are you ready to start writing your own Objectives and Key Results?

If the answer is yes, we have something special for you. OKR experts and coaches have helped us build tried and tested OKR blueprints for you and your teams to follow.

It’s time to develop on the goals that really matter the most.

OKR For Product Marketing Conclusion

ZOKRI has worked alongside industry experts to create intuitive OKR software that provides Product Marketing teams with the tools and features to make OKR embedding and adoption easy in your company.

With ZOKRI teams can measure, share and work on what matters, & improve performance quickly.

A ZOKRI account ensures everyone knows and feels that they really matter.


OKR Examples For Different Departments

Company OKR Examples
Finance OKR Examples
HR OKR Examples
Marketing OKR Examples
Sales OKR Examples
Customer Service Examples
Engineering OKR Examples
Product Marketing OKR Examples
Product Management OKR Examples
Data Science OKR Examples
Growth OKR Examples

Free Training Sample

Executive Briefing On OKRs

This is a 15 minute executive briefing on what is needed to successfully use Objectives & Key Results (OKR) to deliver your strategy, increase performance, & improve culture.