OKR Examples

Be Inspired, Then Create The Right OKRs For You

Click on any of the above links and you’ll see OKR examples for Corporate and Team OKRs. Notice how they are constructed with a statement that defines the Objective, and between 1 and 4 Key Results that usually contain the Goal Metric. Together they define what success looks like and whether an Objective has been achieved or not.

Key Results should ideally be measurable & and have a numerical target that’s hard to achieve and will stretch you.

The metrics Key Results contain should be quality not vanity metrics, and have a stretch component to them and low-balling target metrics is not to be allowed. This is why achieving between 70% and 100% of a Goal Metric can be seen as a success. But this depends on the OKR and needs to be looked at on an individual OKR basis. Sometime OKRs you may create as ‘Moon Shots’ and getting anywhere near is a victory. Some are solid and achievable goals where 100% achievement is possible and often necessary.

Key Results ideally are NOT Projects, Tasks, Epics or any other activity. These are Initiatives that have been selected in order to achieve Key Result progress. To help you keep this divide and succeed with OKRs, ZOKRI is OKR Software that fully integrates with software the teams use for their Projects and Tasks. There is no need to enter these twice and progress measurement is automated.


OKR Examples are just that, OKR Examples
so try not to use them – sorry!
Sounds strange but the chances of these being right for you is low. What we’d recommend you do is follow a simple 4 stage process:
  1. Name your Strategic Priorities – 2 – 4 is best
  2. Name the Objectives and Key Results that would allow you execute the strategy. Add Key Results have SMART meaningful measurements and will allow you to track progress weekly
  3. Name the Initiatives (Projects / Epics / To-do’s etc.) that would drive these OKRs or KRs
  4. If another OKR would help contribute to the achievement of the above OKR or specific KR then do steps 2 and 3 again
ZOKRI - OKRs Define Success
A check-sum for your OKRs
Try this check-sum if you’re wondering if your OKRs are the right ones.

If the projects and tasks (Initiatives) you’re doing right now and in the next quarter went well, which metrics would improve and which goals / OKRs have those in, if they have been created. If none, there may be an issue.
You can use the free version of ZOKRI to complete steps 1 – 4 and show your team your OKRs.

You will also find more OKR examples in the platform – but we really think you should create the right OKRs for you, right now.
To help you avoid the common pitfalls,
here’s a quick video to watch.
Try Coaching
If you’d like an external expert to help you craft your first OKRs and help guide
you through early quarters, you should talk to Partners.

OKR Writing Tips

Good, well constructed OKRs increase performance. To help you we’ve created some OKR examples for you to use. But before you jump straight in, take a minute to read these basic OKR writing tips. They will help you write better OKRs and spot a bad one. You might also want read this OKR tutorial.

  • OKRs run for periods e.g. Annually, Quarterly or Monthly
  • OKRs have a single owner and can also have Collaborators
  • OKRs can be set for Corporate Goals, Functional Team Goals e.g. Marketing, Project Team Goals e.g. Website, and Individually
  • Objectives are goal statements that often contain and ambitious or aspirational elements
  • You will need to pair 1 - 5 carefully chosen Key Results capable of measuring the success of each Objective
  • Each Key Result will need a Metric that provides you with a way of measuring progress
  • Metrics have a numerical target and this target should not be easy to achieve, it should stretch you
  • Moonshots are allowed, and often encouraged, but not every OKR can be a Moonshot
  • OKRs create natural alignment from the top-down and bottom-up with goal anomalies being obvious
  • OKRs should not look or function like a task list of what you're going to do to achieve a goal - Initiatives are the execution layer
  • Key Results should not contain Vanity Metrics that correlate poorly with business performance e.g. Sessions