Welcome to our OKR example pages. A resource to inspire you to create your own OKRs (Objectives and Key Results).
We’ve created examples for common departments and teams within a company. What we’d like you to do is not actually use these examples, but see the structure and approach to their creation, and then use our free OKR templates to start planning your own with your colleagues.
Company OKRs will always be top of the OKR hierarchy. These OKRs are usual Annual or Quarterly, and are a reflection of your strategy that be be the two or three battlegrounds you’ve decided are must-wins for your business. Longer range OKR planning is generally discouraged in preference for shorter term goals and agility.
Finance teams are definitely one of those teams that can lose out with OKRs. You should plan to be more inclusive of the day-to-day essential operations, as well as targeting key strategic goals.
HR OKRs can have a huge impact on business performance and the reality and perception of a company as an employer.
Marketing team are used to tracking Metrics / KPIs. What OKRs allow Marketing to do is decide on which of these are most important every quarter, as well as aligning their efforts with other teams.
Sales teams will always have their own goals, but setting OKRs are quite different. Salesforce, Hubspot, Pipedrive and dashboards are great for telling Sales teams their targets – but what’s missing is the transparency, alignment prioritisation and collaboration OKRs provide.
OKRs allow customer facing teams focus their efforts on the goals that will make a material difference to the customer and the business.
Engineering teams love OKR as they focus their efforts on the most significant challenges and opportunities, and the framework aligns with agile ways of working.
Product Marketing OKRs are important to growth. A continuous focus on improvement ensures your great product resonates and gets bought.
As conduits and filters of customer needs, the custodians of product strategy, and a pillar of commercial success, choosing the right OKRs really matters.