OKR Examples

Welcome to our OKR example pages. A resource to inspire you to create your own OKRs (Objectives and Key Results). 

We’ve created examples for common departments and teams within a company.  What we’d like you to do is not actually use these examples, but see the structure and approach to their creation, and then use our free OKR templates to start planning your own with your colleagues. 

OKR Examples

Some Advice Before You Create OKRs

Key Results should be measurable & and in most cases this means that they have a numerical target that’s hard to achieve
and will stretch you. There’s really good reasons why stretch is important we’ll share as well.

The Metrics (KPIs) Key Results contain should be quality not vanity metrics, and have a stretch component to them and
low-balling target metrics is not to be allowed. This is why achieving between 70% and 100% of a Goal Metric can be seen as
a success. But this depends on the OKR and needs to be looked at on an individual OKR basis. Sometime OKRs you may
create as ‘Moon Shots’ and getting anywhere near is a victory. Some are solid and achievable goals where
100% achievement is possible and often necessary.

Key Results ideally are NOT Projects, Tasks, Epics or any other activity. These are Initiatives that have been selected in order
to achieve Key Result progress. To help you keep this divide and succeed with OKRs, ZOKRI integrates with
software the teams use for their Projects and Tasks.

There is no need to enter these twice and progress measurement is automated.

Company OKR Examples

Company OKRs will always be top of the OKR hierarchy. These OKRs are usual Annual or Quarterly, and are a reflection of your strategy that be be the two or three battlegrounds you’ve decided are must-wins for your business. Longer range OKR planning is generally discouraged in preference for shorter term goals and agility.

Company OKR Examples
Finance OKR Examples

Finance OKR Examples

Finance teams are definitely one of those teams that can lose out with OKRs. You should plan to be more inclusive of the day-to-day essential operations, as well as targeting key strategic goals.

HR OKR Examples

HR OKRs can have a huge impact on business performance and the reality and perception of a company as an employer. 

Company OKR Examples
Marketing OKR Examples

Marketing OKR Examples

Marketing team are used to tracking Metrics / KPIs. What OKRs allow Marketing to do is decide on which of these are most important every quarter, as well as aligning their efforts with other teams.

Sales OKR Examples

Sales teams will always have their own goals, but setting OKRs are quite different. Salesforce, Hubspot, Pipedrive and dashboards are great for telling Sales teams their targets – but what’s missing is the transparency, alignment prioritisation and collaboration OKRs provide.

Sales OKR Examples
Customer Services OKR Examples

Customer Services OKR Examples

OKRs allow customer facing teams focus their efforts on the goals that will make a material difference to the customer and the business.

Engineering OKR Examples

Engineering teams love OKR as they focus their efforts on the most significant challenges and opportunities, and the framework aligns with agile ways of working.

Engineering OKR Examples
Product Marketing OKR Examples

Product Marketing OKR Examples

Product Marketing OKRs are important to growth. A continuous focus on improvement ensures your great product resonates and gets bought.

Product Management OKR Examples

As conduits and filters of customer needs, the custodians of product strategy, and a pillar of commercial success, choosing the right OKRs really matters.

Product Management OKR Examples

OKR Mistakes To Avoid