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The Ultimate Guide To Objectives and Key Results – OKRs

05. OKRs need KPIs or Health Metrics

OKRs are NOT measuring the impact of every process that is being followed, project being run and task being done. 

OKRs are your biggest and most important goals. The goals you decided to commit to over and above the business-as-usual (BAU) things that go on. Why? Because achieving these OKRs would have a big impact on performance.

KPIs are used to monitor company and teams performance, along with the systems and processes being followed, and job-to-be-done, as part of the everyday BAU.

As part of focusing energy on OKR delivery, it is best-practice to use these KPIs to define, track and discuss a subset of KPIs that would support goal achievement and alert you to any issues with team or department BAU health.

OKRs + Health Metrics Example 1

To illustrate how a set of KPIs acting as health Metrics and OKRs can work together here is an example of how an individual wanting to complete a sporting event – we are a sporting team at ZOKRI so let us use a road cycling event called the Martona to show how they can be used together. 

The Maratona is a huge road cycling event that happens in the north of Italy every year and runs across the Dolomites for 138km and you need to climb 4,230m of what are mostly really steep mountains.

The OKR for this consists on a positive and motivational Objective and a set of Key Results with metrics that will help the Objective to be achieved.

Complete the Martona with a smile on your face

  • Complete the course in under 8 hours
  • Refuel with water and food at 10 feed stations
  • Maintain an average speed of 19 KPH
  • Keep heart rate under 170 BPM

Because you can not just turn up at an event like this there will needs to be lots of training to achieve this goal, so a supporting child OKR is created.

Success won’t be lucky, you need to train for it

  • Train 5 days week
  • Complete 2,000 KM of training miles
  • Train at an average speed of 19 KPH
  • Reduce weight from 85kg to 80kg

During training and during the event the most important KPIs / Health metric to help you achieve your Objective will be used. You can see some of them in the OKRs above:

  • Body Weight
  • Average Speed
  • Training Miles
  • Training Frequency
  • Heart Rate.

Other KPIs are being monitored and unless they become and issue will not need to become a target for change. These include: 

  • Bike & Kit Health
  • General Medical Health e.g. Blood Pressure
  • Travel Arrangements
  • Flight Times

OKR + Health Metrics Example 2

Let’s create an example for a marketing team. Let us say they have decided Organic Search and SEO are a priority.

The team create the OKR

Organic Search becomes our #1 channel

  • Increase Unique Visitors from Organic to 100K
  • Generate 4,000 sign-ups from Organic

In addition to the metrics in the OKR, the Health Metrics being tracked alongside this as a means to both support the OKR and watch the general health of the channel are:

  • Pages Per Visit
  • Visit Duration
  • Target Keyword Average Ranking 
  • Number of target Keywords in Top 3

If we wanted to extend this example further we would add To-dos. These might include:

  • Complete a content audit
  • Improve sub-optimal content and make all content great
  • Write new content to fill content gaps

OKRs + Health Metrics made easy

ZOKRI allows you to have and manage your Health Metrics or KPIs alongside your OKRs. Checking them in like OKRs, updating progress and using Red, Amber, Green labels, and other metric management best-practices.

Whether you call them Health Metrics or KPIs, they are part of every team and employee’s story and workday. 

Did you know that most employees are helping to maintain or improve Health Metrics or Key Performance Indicators (KPIs), but not very many know what theirs are, what the targets are, or how they are progressing. 

Not knowing OKRs or KPIs stope employees connecting the work they are doing with measurable outcomes and knowing that their hard work is having a positive impact.


Shared & always up-to-date

Whether your Health Metrics or KPIs are updated weekly or monthly, ZOKRI will ensure that owners are reminded to update their metrics and comment on the progress update.

Use easy manual updates or connect spreadsheets and tools to automate the latest values. Commenting ensures you get to see and keep the narrative that goes with changes in performance.


Metrics with targets

Create targets to increase, decrease, maintain, keep above or below. You can even create targets that are the sum of weeks or months or averages across a period. Make metrics part of your Performance Management processes.


Go from Metrics to Key Results with ease

If a KPI becomes a priority and you want to make it a Key Result that is seamless as well. You can even set an ambitious target that stretches and inspires your team.


Personal and shared dashboards

See your KPIs on your ‘Home Page’, or embed KPIs in Dashboards. You can even add KPIs to planned meeting agendas in ZOKRI.