We have a growing team of experts that complement each other and often work together to give our customers the optimal experience and fit.
We have a global network of ZOKRI-approved coaches that are part of our invite only community that can support transformations
Our coaches don’t just guide — they embed success.
We reject “me too” strategies that blend into competitive noise. A winning strategy demands clear choices about who to serve, what unique value to deliver, and how to build capabilities others cannot easily replicate. We help organizations create strategies worthy of the resources they consume.
The ability to measure and be measured without fear is the foundation of meaningful progress. We build cultures where truth-telling is rewarded and being wrong is as valuable as being right—when it drives learning. Psychological safety isn’t optional; it’s the backbone of innovation.
Formal hierarchy is just one way to organize effort—and rarely the most effective. We build dynamic teams that transcend reporting lines, uniting the right capabilities to achieve what matters. Organizational fluidity is the modern enterprise’s superpower.
We abandon the illusion of perfect information. Instead, we embrace the power of structured experimentation, moving from “I know” to “I believe” to “we tested.” Learning loops aren’t just for discovery; they’re for demolishing the dangerous myths organizations tell themselves.
Different neural wiring creates different capabilities. We reject the myth of the standardized employee and uncover each person’s unique cognitive strengths. The best teams harness neurodiversity as a strategic edge, combining diverse thinking to solve complex problems.
The average person spends 90,000 hours at work over their lifetime. We refuse to waste a single one on meaningless activity. We design environments where people leave work energized rather than depleted, having contributed to something that matters in ways that leverage their unique abilities.
We wage war on corporate absurdity. We eliminate processes that exist only to justify someone’s role, metrics that measure activity instead of impact, and strategies disconnected from frontline reality. Simplicity is sophisticated; complexity is often a cover for confusion.
We approach change not as a communications challenge but as a neurological one. We design implementations that work with brain chemistry rather than against it, converting threat responses into reward responses. The science of transformation is the science of the human brain.
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Matt is the founder of ZOKRI and author of the book Force Multipliers. His career started in media planning, advertising and digital marketing. He founded his first VC backed technology company in 2009, exiting in 2016.
Having held positions like Chief Strategy Officer, and Chief Product Officer, in addition to various sales and marketing roles, Matt has a rare combination of perspectives and skills. He can seamlessly transitions between leadership conversations to being in the trenches with sales, marketing, customer service, data and HR teams.
Customers comment on Matt’s energy and passion, not just his know-how. In workshops this is an important and welcomed attribute, passion is infectious.
A guiding principle Matt lives by is ‘rapid value delivery’, and together with the team, many of the frameworks and tools used are geared towards this goal. Part of the rapid value delivery philosophy is to leverage what you know already as much as possible.
To enable this, Matt and the team will want to absorb and build on what you know and make positive changes, blending short-term opportunity with longer-term strategic advantage.
Ian is a Strategy and OKR thought leader with over 30 years of experience, helping organizations ranging from world leaders to ambitious startups and scale-ups.
His unique professional journey spans roles as a strategist, software engineering leader, product manager and a co-founder. This multidisciplinary background equips him with a comprehensive perspective, making him a valuable consultant capable of quickly identifying capabilities that hold an organization back.
In the last four years, Ian has focused on collaborating with C-suite executives of startups and scale-ups, aiding them in articulating their strategic vision and bringing it to life through effective OKR frameworks. His work has led to enhanced strategic clarity and execution for these organizations. He’s also helped enterprise-sized companies like Elsevier succeed with OKRs so gets the requirements of larger corporates.
“Recognised OKR leaders with deep expertise and our trusted OKR Advisers. They helped the Leadership Team be outcomes-driven and reduced the number of OKRs to three-driving real focus.”
James Linton, ZEGO. Head of Strategic Operations
“Pragmatic, hands-on, flexible, and business-orientated experts who can apply OKR principles in a practical way to any organization.
Our company had over 800 OKRs and a range of complex personalities—we needed to embed them to help in a practical way, not to teach us the theory. The approach of building relationships and managing stakeholders carefully paid off through a much stronger alignment across the business.”
James Tunstall, CPO
Ian champions the philosophy that continuous learning is the cornerstone of continuous improvement. By leveraging his expertise in product management, he assists organizations in engaging more deeply with their customers, powering strategic and tactical insights.
This approach not only aligns with his belief in the transformative power of learning but also ensures organizations are primed for sustained success.
Florent is a dynamic growth leader with over a decade driving top-line growth and brand impact across Europe and North America. Trilingual in French, English, and Italian, he seamlessly bridges big-picture vision with granular execution.
He began his journey leading performance-marketing teams, then progressively took charge of acquisition, brand, sales, marketing operations, customer service, business intelligence, and end-to-end revenue operations, mastering the entire user journey and company-wide funnel.
Known for his energy and collaborative spirit, his guiding principles “Data | Motion | Performance” infuse every strategy and workshop, empowering cross-functional teams to exceed targets and build lasting strategic advantage.
Awards
Chrisna is a transformation and operations consultant, and coach, who helps organisations turn strategy into measurable results by aligning goals, operations, and culture.
Chrisna brings extensive corporate and consulting experience, supporting leaders through complex change, building high-performing teams, and creating sustainable ways of working.
With over 25 years of experience delivering transformation programs and leading operational improvements across global organizations. She has held senior roles at Microsoft (Skype Division), Activision Blizzard, and other multinational companies, where she built and scaled corporate services, integrated systems, and guided leadership teams through major transitions.
Leadership Positions / Achievements
Chris serves as PMO, orchestrating strategic initiatives and operational excellence across client engagements.
With expertise in project portfolio management, resource allocation, and process optimisation, they ensure seamless delivery of OKR implementation programmes for enterprise clients.
Their role encompasses stakeholder coordination, risk management, and quality assurance whilst maintaining alignment with organisational objectives. Chris brings strong analytical capabilities and collaborative leadership skills to drive continuous improvement initiatives.
They excel at translating complex OKR methodologies into actionable frameworks, supporting both internal operations and client success outcomes through structured project management approaches.
Collette transforms leaders and leadership teams by creating a powerful balance of psychological safety and strategic challenge that enables breakthrough performance and authentic growth.
Drawing from extensive commercial leadership experience across multiple organisations, Collette combines empathetic connection with competitive drive to help leaders stretch beyond their comfort zones while feeling secure enough to explore vulnerabilities. Her unique approach integrates personal development with tangible business outcomes, ensuring coaching delivers measurable organisational impact.
As a neurodiversity specialist with formal ADHD diagnosis and neuroscience for change accreditation, Collette provides specialised insight for leaders who struggle with overthinking, attention management, or emotional regulation. She normalises cognitive differences often misattributed to character flaws, helping clients reframe limitations into leadership strengths.
Leaders working with Collette consistently experience:
Former Chief Executive Officer with a proven track record in scaling businesses across UK, EU, and international markets. Extensive experience in marketing operations, revenue growth, and organisational development across multiple sectors including technology, digital marketing, and professional services.
Certified in neuroscience for change and strengths profiling methodologies, with accreditation through the Association for Coaching. Passionate about supporting leaders who think differently and helping them transform perceived limitations into distinctive leadership capabilities.
"Collette's coaching has given me a greater sense of clarity and control, both in how I approach my work and how I see myself within the business."
BW
Sarah is a seasoned Talent Development professional with experience working across complex matrix organizations and agile start-ups to develop pioneering Learning, Leadership, Culture and Talent Development programs.
As a Certified Project Manager and Co-active trained coach, she specialises in translating business requirements into actionable, scalable solutions through strategic stakeholder engagement and innovative learning experience design.
Sarah’s work is guided by her core values of Connection, Community, Positivity, Reliability, and Humour, creating the foundation for building strong relationships and delivering consistent results. Whether working with established enterprises or start-ups, she creates learning experiences that develop people, transform cultures, and drive sustainable business growth.
Pia is an organisational systems director with extensive experience in HR and people leadership, supporting leaders to navigate the complex ecosystems they operate within.
With a background as an Organisation & People Director, she specialises in aligning people development with business growth, ensuring leadership initiatives directly support commercial outcomes.
Pia helps clients build influence at every level—upward, across teams, and throughout their organisations—enabling lasting impact and change. A certified Change Practitioner, she brings clarity, structure, and strategic insight to every engagement.
Matt leads design and creative output at ZOKRI, supporting a wide range of strategic marketing activities.
From UI and video to print, animation, and Miro boards, he designs materials that support campaigns, lead generation, and product storytelling.
With a hands-on approach and broad skill set, Matt works across teams to ensure that design not only looks good but works hard—bringing clarity, consistency, and impact to everything ZOKRI shares with the world.
Curious by nature, Matt weaves generative-AI tools into his workflow to accelerate ideation and amplify originality—drafting visual concepts in minutes, iterating colour palettes on the fly, and auto-storyboarding video sequences that land stronger narratives.
David is the AI Agent Architect at ZOKRI, drawing on over two decades of experience in software architecture and intelligent systems design.
With a career spanning roles as Principal Software Architect, Migration Architect, and Co-Founder, he has led the development of scalable platforms across sectors.
David’s academic foundation in Astronomy and Astrophysics from the University of St Andrews informs his analytical approach to complex problem-solving.
At ZOKRI, he designs and builds AI-driven solutions that integrate seamlessly into operational workflows, advancing the future of goal-setting, performance, and organisational intelligence.
Martin, a graduate from both Oxford and Cambridge University, has held CTO and COO for startups and scale-ups for decades.
Martin works closely with leadership and engineering teams to define and then seize opportunities that create technological advantages.
A feature of the projects Martin works on is they create better products faster, and carry low levels of technical debt, accelerating roadmap delivery and customer value.
Glen has scaled and exited several companies. He helps customers develop their strategies, use OKRs, and execute their plans.
His deep understanding of sales processes and AI enablement makes him a great fit for customers with challenges in those areas.