Experts You Can Trust To Make an Impact
We have a growing team of experts that complement each other and often work together to give our customers the optimal experience and fit.
Senior Leadership
Partner Network
We have a global network of ZOKRI-approved coaches that are part of our invite only community that can support transformations
- Expertise in transformation, change, culture, and performance.
- Watch podcasts, webinars, and white papers featuring your coach
Our coaches don’t just guide — they embed success.
The Radical Path to Organizational Transformation
Our 8 Guiding Principles
1. Strategy Is Warfare, Not Wishful Thinking
We reject “me too” strategies that blend into competitive noise. A winning strategy demands clear choices about who to serve, what unique value to deliver, and how to build capabilities others cannot easily replicate. We help organizations create strategies worthy of the resources they consume.
2. Psychological Safety Isn't Soft— It's Structural
The ability to measure and be measured without fear is the foundation of meaningful progress. We build cultures where truth-telling is rewarded and being wrong is as valuable as being right—when it drives learning. Psychological safety isn’t optional; it’s the backbone of innovation.
3. Organizational Charts Are Fiction; Outcome Teams Are Reality
Formal hierarchy is just one way to organize effort—and rarely the most effective. We build dynamic teams that transcend reporting lines, uniting the right capabilities to achieve what matters. Organizational fluidity is the modern enterprise’s superpower.
4. Hypotheses Trump Certainty
We abandon the illusion of perfect information. Instead, we embrace the power of structured experimentation, moving from “I know” to “I believe” to “we tested.” Learning loops aren’t just for discovery; they’re for demolishing the dangerous myths organizations tell themselves.
5. Neurological Diversity Is Our Edge
Different neural wiring creates different capabilities. We reject the myth of the standardized employee and uncover each person’s unique cognitive strengths. The best teams harness neurodiversity as a strategic edge, combining diverse thinking to solve complex problems.
6. Work Should Be Worthy of Our Lives
The average person spends 90,000 hours at work over their lifetime. We refuse to waste a single one on meaningless activity. We design environments where people leave work energized rather than depleted, having contributed to something that matters in ways that leverage their unique abilities.
7. Common Sense Is Revolutionary
We wage war on corporate absurdity. We eliminate processes that exist only to justify someone’s role, metrics that measure activity instead of impact, and strategies disconnected from frontline reality. Simplicity is sophisticated; complexity is often a cover for confusion.
8. Change Management Is Brain Management
We approach change not as a communications challenge but as a neurological one. We design implementations that work with brain chemistry rather than against it, converting threat responses into reward responses. The science of transformation is the science of the human brain.
- United Kingdom
Ashtead
KT21 1RZ
+44 20 7046 1328
- United States
New York
NY 10013
+1 646-718-4720
- ZOKRI helps leaders and teams achieve strategic goals using the OKR (Objectives & Key Results) framework. Our platform aligns strategy, goals, and people, fostering engagement and growth through comprehensive training and management systems.
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