Marketing OKR Examples

Improve Marketing performance with aligned OKRs

Marketing is one of the teams that sees significant performance increases from using OKRs

The Marketing OKR examples below cross all the key areas of brand, lead generation and content, social, organic search, and paid media. You should also take a look at the Marketing KPIs we’ve published here. Key Results that have a Verb like ‘Increase’ with a Marketing KPI and a Target Value will always help make good OKRs that ‘measure what matters’.

The examples below have been created to avoid being lists of Vanity Metrics. This means these Key Results should correlate with company performance.

As important as these OKRs are, the Marketing Activities or Initiatives that will be created to influence these Marketing OKRs are the real rocket-fuel.

Connecting OKRs with the ‘doing’ is the engine-room of continuous marketing performance improvement, and something ZOKRI has been specifically designed to do.

The results of using the OKRs in your Marketing team will be improved performance as long as the Target Metrics are set with the right amount of stretch and you don’t set and forget them. Which is where the weekly check-in comes in.

OBJECTIVE - Sales growth at the right cost

KEY RESULT 1 – Generate New Revenue of $100K this Quarter
KEY RESULT 2 – Keep our CAC under $150 Per Customer this Quarter

OBJECTIVE - Build a brand that has real value

KEY RESULT 1 – We’re in the Top Right of the Gartner Magic Quadrant this Quarter
KEY RESULT 2 – Sales report that cold call prospects have heard of us over 80% of the time this Quarter
KEY RESULT 3 – Increase Subscribers to our content to 10000 this Quarter

OBJECTIVE - Turn our website in to a lean mean lead generation machine

KEY RESULT 1 – Increase Trial Sign-up Conversion Rate to 8% this Quarter
KEY RESULT 2 – Generate 2K MQL for Sales to follow-up this Quarter

OBJECTIVE - Great content is helping us sell

KEY RESULT 1 – Generate 1000 Content Downloads this Quarter
KEY RESULT 2 – Leads from Content Sign-ups are converting to SQLs 20% of the time

OBJECTIVE - Our content is really popular

KEY RESULT 1 – Increase Email Click Through Rate to 2.5% this Quarter
KEY RESULT 2 – Increase Sessions : LinkedIn to 1K this Quarter
KEY RESULT 3 – Increase Sessions : Twitter to 500 this Quarter
KEY RESULT 4 – Increase Sessions : Facebook to 500 this Quarter
ZOKRI- OKR Examples

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Marketing OKR Examples Using
Google Analytics

OBJECTIVE - Create Content Worth Subscribing To

KEY RESULT 1 – Increase Conversion from Session to Sign-up to 3%
KEY RESULT 2 – Acquire 1.5K Content Subscribers

OBJECTIVE - SEO that drives leads

KEY RESULT 1 – Increase Sessions from Organic Search to 20K
KEY RESULT 2 – Increase Conversion from Organic Search to Trial to 6%
KEY RESULT 3 – Increase Sign-ups from Organic Search to 900

OBJECTIVE - Social Media that drives leads

KEY RESULT 1 – Increase Sessions from Social to 3K
KEY RESULT 2 – Increase Conversion from Social to Trial to 2%
KEY RESULT 3 – Increase Sign-ups from Social to 100

OBJECTIVE - Cost effective Paid Search

KEY RESULT 1 – Increase Sessions from Paid Search to 20K
KEY RESULT 2 – Increase Conversion from Paid Search to Trial to 10%
KEY RESULT 3 – Increase Sign-ups from Paid Search to 2K
KEY RESULT 4 – Reduce Paid Search Cost Per Trial to $30

OBJECTIVE - Optimize Trial Sign-up Conversion Rates

KEY RESULT 1 – Increase Conversion to Trial to 9%

ZOKRI has a Google Analytics Connector that makes it easy to create OKRs like these for your teams to collaborate on without ever manually updating a metric.

Because you can balance visitors with goals you can ensure that the OKRs are focusing on delivering tangible business value. These would be great child goals of revenue goals and sales funnel optimization goals as they are focused at the top of the funnel.

Ready to succeed with OKRs?

Sign-up now for your free ZOKRI account - no credit card required.
Use example OKRs, our library of OKRs, or add you own to see ZOKRI is action.