The Marketing OKR examples below cross all the key areas of brand, lead generation and content, social, organic search, and paid media. You should also take a look at the Marketing KPIs we’ve published here. Key Results that have a Verb like ‘Increase’ with a Marketing KPI and a Target Value will always help make good OKRs that ‘measure what matters’.
The examples below have been created to avoid being lists of Vanity Metrics. This means these Key Results should correlate with company performance.
As important as these OKRs are, the Marketing Activities or Initiatives that will be created to influence these Marketing OKRs are the real rocket-fuel.
Connecting OKRs with the ‘doing’ is the engine-room of continuous marketing performance improvement, and something ZOKRI has been specifically designed to do.
The results of using the OKRs in your Marketing team will be improved performance as long as the Target Metrics are set with the right amount of stretch and you don’t set and forget them. Which is where the weekly check-in comes in.
OBJECTIVE - Sales growth at the right cost
OBJECTIVE - Build a brand that has real value
OBJECTIVE - Turn our website in to a lean mean lead generation machine
OBJECTIVE - Great content is helping us sell
OBJECTIVE - Our content is really popular
OBJECTIVE - Email is performing brilliantly
OBJECTIVE - Paid Ads have a great ROI
OBJECTIVE - SEO is a big ROI channel
OBJECTIVE - Our website is optimized to succeed
OBJECTIVE - Social influence translates to sales
OBJECTIVE - PR has a material impact on our business
OBJECTIVE - We don't need to say we're the best, our users do