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Product Marketing OKR Examples

Product Marketing OKRs are really important to growth. Continuous focus and improvement ensures your great product is understood and gets trialled.

Product Marketing OKRs, like the more general Marketing ones, are designed to drive performance, connect to commercial drivers of the business, and inspire Initiatives that will directly impact them.

Here you will find some examples of typical Product Marketing OKR goals. Remember that OKRs were NOT created for ‘Business As Usual’ Goals, projects you are going to undertake, or really long-term goals.

Visit this Objectives and Key Results Guide

Easy To Understand Product Marketing OKR Examples

Before you look at these Product Marketing OKR examples – ask yourself a couple of questions. Name your top 3 Product Marketing priorities right now as these will make great Objectives.

If you were then forced to prioritise them with the top of the list being the priorities that would have a material impact on the business right now, what would the sequence look like? These are candidates for your upcoming quarter Product Marketing department OKRs.

How would you then measure the success? Which metrics would be improved by working on these Product Marketing OKR examples?

The answers will help you create Key Results. What would be a stretch target that would force you to really focus and think hard about how to achieve the objectives?

Would your priorities support your company priorities?

These Product Marketing OKR examples focus on the key areas of a Product Marketing teams responsibilities. But being being open and visible to the rest of the company, there’s an opportunity to accept ideas and help from other teams and individuals.

For example, when people know that you’re targeting conversion from the website and are looking to improve
messaging, they are sure to have thoughts about how you might achieve this, and with ZOKRI, a means of having and capturing the conversation.

Optimized OKR Implementation
Stuggled With OKRs?

Most OKRs fail not because they’re too ambitious—but because they start too fast. Without psychological safety, outcome-focused goals rarely stick. Our approach helps teams build trust, shift mindsets, and unlock 3.5x better results by doing OKRs the right way, in the right order.

Fix Your OKRs

OKRs For Product Marketing

OBJECTIVE – Craft messaging that resonates with and influences our Ideal Customer Profile
KEY RESULT 1 – Increase Direct Session to Conversion : Trial Sign-up to 1.5%
KEY RESULT 2 – Increase Paid Session to Conversion : Trial Sign-up to 3.8%

OBJECTIVE – Optimize our Social Proof
KEY RESULT 1 – Increase our Average Star Rating on Review Websites to 4.5
KEY RESULT 2 – Increase our Review Count on Review Websites to 250
KEY RESULT 3 – Get Detailed Product Reviews on website of 3 Influencers

OBJECTIVE – Maxmize awareness of our new Launch
KEY RESULT 1 – Generate Sessions : Launch Content of 15K
KEY RESULT 2 – Generate Launch Content : Trial Sign-up of 100

OBJECTIVE – Perfect the live Product Demo
KEY RESULT 1 – Increase Demo : Trial Sign-up to 60%

OBJECTIVE – Achieve Top Right Gartner Magic Quadrant position
KEY RESULT 1 – Top Right position in the Gartner Magic Quadrant

Want to see a full OKR cascade, from Strategy to Departments and team OKRs?

Visit this Objectives and Key Results Guide

Writing Your Own Product Marketing OKRs

You’ve read the examples above of typical OKRs for Product Marketing departments – are you ready to start writing your own Objectives and Key Results?

If the answer is yes, we have something special for you. OKR experts and coaches have helped us build tried and tested OKR blueprints for you and your teams to follow.

It’s time to develop on the goals that really matter the most.

OKR For Product Marketing Conclusion

ZOKRI has worked alongside industry experts to create intuitive OKR software that provides Product Marketing teams with the tools and features to make OKR embedding and adoption easy in your company.

With ZOKRI teams can measure, share and work on what matters, & improve performance quickly.

A ZOKRI account ensures everyone knows and feels that they really matter.

 

OKR Examples For Different Departments

Company OKR Examples
Finance OKR Examples
HR OKR Examples
Marketing OKR Examples
Sales OKR Examples
Customer Service Examples
Engineering OKR Examples
Product Marketing OKR Examples
Product Management OKR Examples
Data Science OKR Examples
Growth OKR Examples

Free OKR Guide & Template For Great Results

See what best-in-class OKRs really look like. Download our comprehensive guide featuring a detailed OKR example that’s changing how organizations think about strategy execution.

"This isn't your typical OKR template - it's a masterclass in strategic thinking"

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Matt Roberts
Project Principle

Matt is the founder of ZOKRI and author of the book Force Multipliers. His career started in media planning, advertising and digital marketing. He founded his first VC backed technology company in 2009, exiting in 2016.

Having held positions like Chief Strategy Officer, and Chief Product Officer, in addition to various sales and marketing roles, Matt has a rare combination of perspectives and skills. He can seamlessly transitions between leadership conversations to being in the trenches with sales, marketing, customer service, data and HR teams.

Customers comment on Matt’s energy and passion, not just his know-how. In workshops this is an important and welcomed attribute, passion is infectious.

A guiding principle Matt lives by is ‘rapid value delivery’, and together with the team, many of the frameworks and tools used are geared towards this goal. Part of the rapid value delivery philosophy is to leverage what you know already as much as possible.

To enable this, Matt and the team will want to absorb and build on what you know and make positive changes, blending short-term opportunity with longer-term strategic advantage.

  • B2B, B2C and Not For Profit
  • Leadership
  • Management operating systems
  • Fundraising
  • Strategy creation
  • OKR roll-outs
  • Product Management
  • Product Marketing
  • Sales & Marketing
  • Culture Building
Ian Harvey
Project Principle

Ian is a Strategy and OKR thought leader with over 30 years of experience, helping organizations ranging from world leaders to ambitious startups and scale-ups.

His unique professional journey spans roles as a strategist, software engineering leader, product manager and a co-founder. This multidisciplinary background equips him with a comprehensive perspective, making him a valuable consultant capable of quickly identifying capabilities that hold an organization back.

In the last four years, Ian has focused on collaborating with C-suite executives of startups and scale-ups, aiding them in articulating their strategic vision and bringing it to life through effective OKR frameworks. His work has led to enhanced strategic clarity and execution for these organizations. He’s also helped enterprise-sized companies like Elsevier succeed with OKRs so gets the requirements of larger corporates. 

“Recognised  OKR leaders with deep expertise and our trusted OKR Advisers. They helped the Leadership Team be outcomes-driven and reduced the number of OKRs to three-driving real focus.”

James Linton, ZEGO. Head of Strategic Operations

“Pragmatic, hands-on, flexible, and business-orientated experts who can apply OKR principles in a practical way to any organization. 

Our company had over 800 OKRs and a range of complex personalities—we needed to embed them to help in a practical way, not to teach us the theory. The approach of building relationships and managing stakeholders carefully paid off through a much stronger alignment across the business.”

James Tunstall, CPO

Ian champions the philosophy that continuous learning is the cornerstone of continuous improvement. By leveraging his expertise in product management, he assists organizations in engaging more deeply with their customers, powering strategic and tactical insights.

This approach not only aligns with his belief in the transformative power of learning but also ensures organizations are primed for sustained success.

  • B2B and B2C
  • Leadership
  • Increasing delivery quality and velocity
  • Strategy creation
  • OKR roll-outs
  • Agile
  • Product Management
  • Product Marketing
  • Sales & Marketing
  • Culture Building
Glen Westlake
Project Principle

Glen has scaled and exited several companies. He helps customers develop their strategies, use OKRs, and execute their plans.

His deep understanding of sales processes and AI enablement makes him a great fit for customers with challenges in those areas.

  • Create value for customers and improve customer experience as a driver of competitive advantage and sales growth.
  • Increasing productivity of teams and individuals.
  • Evolve roles to leverage what are uniquely human advantages to create a happier, more engaged and more productive workforce.