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Product Marketing
OKR Examples
Product Marketing OKRs are
really important to growth. Continuous focus and improvement ensures your great product is understood and gets trialled.
Product Marketing OKRs, like the more general Marketing ones, are designed to drive performance, connect to commercial drivers of the business, and inspire Initiatives that will directly impact them.
Product Marketing OKRs, like the more general Marketing ones, are designed to drive performance, connect to commercial drivers of the business, and inspire Initiatives that will directly impact them.
Easy To Understand Product Marketing OKR Examples
These Product Marketing OKR examples focus on the key areas of a Product Marketing teams
responsibilities. But being being open and visible to the rest of the company, there’s an opportunity to accept
ideas and help from other teams and individuals.
For example, when people know that you’re targeting conversion from the website and are looking to improve
messaging, they are sure to have thoughts about how you might achieve this, and with ZOKRI,
a means of having and capturing the conversation.
responsibilities. But being being open and visible to the rest of the company, there’s an opportunity to accept
ideas and help from other teams and individuals.
For example, when people know that you’re targeting conversion from the website and are looking to improve
messaging, they are sure to have thoughts about how you might achieve this, and with ZOKRI,
a means of having and capturing the conversation.
OBJECTIVE - Craft messaging that resonates with and influences our Ideal Customer Profile
KEY RESULT 1 – Increase Direct Session to Conversion : Trial Sign-up to 1.5%
KEY RESULT 2 – Increase Paid Session to Conversion : Trial Sign-up to 3.8%
OBJECTIVE - Optimize our Social Proof
KEY RESULT 1 – Increase our Average Star Rating on Review Websites to 4.5
KEY RESULT 2 – Increase our Review Count on Review Websites to 250
KEY RESULT 3 – Get Detailed Product Reviews on website of 3 Influencers
OBJECTIVE - Maxmize awareness of our new Launch
KEY RESULT 1 – Generate Sessions : Launch Content of 15K
KEY RESULT 2 – Generate Launch Content : Trial Sign-up of 100
OBJECTIVE - Perfect the live Product Demo
KEY RESULT 1 – Increase Demo : Trial Sign-up to 60%
OBJECTIVE - Achieve Top Right Gartner Magic Quadrant position
KEY RESULT 1 – Top Right position in the Gartner Magic Quadrant
Writing Your Own Product Marketing OKRs
You’ve read the examples above – are you ready to start writing your own Objectives and Key Results?
If the answer is yes, we have something special for you. OKR experts and coaches have helped us build a tried
and tested OKR Canvas Template, tutorial and video for you and your teams to follow.
It’s time to develop on the goals that really matter the most.
If the answer is yes, we have something special for you. OKR experts and coaches have helped us build a tried
and tested OKR Canvas Template, tutorial and video for you and your teams to follow.
It’s time to develop on the goals that really matter the most.
An OKR Book That Will Teach You To
THRIVE
How To Plan & Use OKRs Correctly To Improve Business Performance
Learn how to join Google, Microsoft, Facebook, Spotify and hundreds of thousands of others in using OKRs to set-goals.
Learn the right way and help your company, your teams and your employees thrive in 2021.
The book includes OKR examples, mistakes to avoid and how to plan to roll-out OKRs. With advice from some of the world’s best OKR coaches included.
Ready To Give Everyone Purpose & Goal Clarity?
Connect Everyone's Efforts With Game Changing Outcomes
Resources to support the creation of
Performance Culture
A podcast exploring the science behind workplace performance with real world examples.
