Product Marketing OKRs, like the more general Marketing ones, are designed to drive performance, connect to commercial drivers of the business, and inspire Initiatives that will directly impact them.
These Product Marketing OKR examples focus on the key areas of a Product Marketing teams responsibilities. But being being open and visible to the rest of the company, there’s an opportunity to accept ideas and help from other teams and individuals. For example, when people know that you’re targeting conversion from the website and are looking to improve messaging, they are sure to have thoughts about how you might achieve this, and with ZOKRI, a means of having and capturing the conversation.
OBJECTIVE - Craft messaging that resonates with and influences our Ideal Customer Profile
KEY RESULT 1 – Increase Direct Session to Conversion : Trial Sign-up to 1.5% METRIC – Session to Conversion : Trial Sign-up %
How would you know your messaging is resonating and influencing your ICP? We think that targeting session coming Directly to your website and from targeted and expensive paid media activity is a great focal point.
OBJECTIVE - Optimize our Social Proof
No matter how good you say you are, customers want to hear what other people think as well. Targeting the management of Social Proof means you can be confident you check-out well.
OBJECTIVE - Maxmize awareness of our new Launch
There’s no point having new and exciting product launch stories to tell unless people get to read them, and they get people to buy. This OKR is built off the content that tells your launch story and targets multi-channel Sessions and Sign-ups.
OBJECTIVE - Perfect the live Product Demo
Whether you’re at a conference, talking to analysts or investors, or supporting Sales, the demo is an area you need to perfect. How would you know you’re getting better at it? People should sign-up more after a demo.
OBJECTIVE - Achieve Top Right Gartner Magic Quadrant position
If your sector is influenced by buyers guides and reports like Garner, then targeting a score or position provides focus.
No Credit Card Required