Product Marketing OKR Examples

Product Marketing OKRs are really important to growth

Continuous focus and improvement ensures your great product is understood and gets trialled

Product Marketing OKRs, like the more general Marketing ones, are designed to drive performance, connect to commercial drivers of the business, and inspire Initiatives that will directly impact them.

These Product Marketing OKR examples focus on the key areas of a Product Marketing teams responsibilities. But being being open and visible to the rest of the company, there’s an opportunity to accept ideas and help from other teams and individuals. For example, when people know that you’re targeting conversion from the website and are looking to improve messaging, they are sure to have thoughts about how you might achieve this, and with ZOKRI, a means of having and capturing the conversation.

OBJECTIVE - Craft messaging that resonates with and influences our Ideal Customer Profile

KEY RESULT 1 – Increase Direct Session to Conversion : Trial Sign-up to 1.5%  METRIC – Session to Conversion : Trial Sign-up %

KEY RESULT 2 – Increase Paid Session to Conversion : Trial Sign-up to 3.8%  METRIC – Session : Paid to Conversion : Trial Sign-up %

How would you know your messaging is resonating and influencing your ICP? We think that targeting session coming Directly to your website and from targeted and expensive paid media activity is a great focal point.

OBJECTIVE - Optimize our Social Proof

KEY RESULT 1 – Increase our Average Star Rating on Review Websites to 4.5  METRIC – Average Star Rating
KEY RESULT 2 – Increase our Review Count on Review Websites to 250  METRIC – Review Count
KEY RESULT 3 – Get Detailed Product Reviews on website of 3 Influencers  METRIC – Detailed Product Reviews

No matter how good you say you are, customers want to hear what other people think as well. Targeting the management of Social Proof means you can be confident you check-out well.

OBJECTIVE - Maxmize awareness of our new Launch

KEY RESULT 1 – Generate Sessions : Launch Content of 15K  METRIC – Session : Launch Content
KEY RESULT 2 – Generate Launch Content : Trial Sign-up of 100  METRIC – Launch Content : Trial Sign-up

There’s no point having new and exciting product launch stories to tell unless people get to read them, and they get people to buy. This OKR is built off the content that tells your launch story and targets multi-channel Sessions and Sign-ups.

OBJECTIVE - Perfect the live Product Demo

KEY RESULT 1 – Increase Demo : Trial Sign-up to 60%  METRIC – Demo : Trial Sign-up %

Whether you’re at a conference, talking to analysts or investors, or supporting Sales, the demo is an area you need to perfect. How would you know you’re getting better at it? People should sign-up more after a demo.

OBJECTIVE - Achieve Top Right Gartner Magic Quadrant position

KEY RESULT 1 – Top Right position in the Gartner Magic Quadrant  METRIC – Gartner Magic Quadrant

If your sector is influenced by buyers guides and reports like Garner, then targeting a score or position provides focus.

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