Product Marketing OKRs, like the more general Marketing ones, are designed to drive performance, connect to commercial drivers of the business, and inspire Initiatives that will directly impact them.
These Product Marketing OKR examples focus on the key areas of a Product Marketing teams responsibilities. But being being open and visible to the rest of the company, there’s an opportunity to accept ideas and help from other teams and individuals. For example, when people know that you’re targeting conversion from the website and are looking to improve messaging, they are sure to have thoughts about how you might achieve this, and with ZOKRI, a means of having and capturing the conversation.
OBJECTIVE - Craft messaging that resonates with and influences our Ideal Customer Profile
OBJECTIVE - Optimize our Social Proof
OBJECTIVE - Maxmize awareness of our new Launch
OBJECTIVE - Perfect the live Product Demo
OBJECTIVE - Achieve Top Right Gartner Magic Quadrant position