Product Marketing OKR Examples

Product Marketing OKRs are really important to growth

Continuous focus and improvement ensures your great product is understood and gets trialled

Product Marketing OKRs, like the more general Marketing ones, are designed to drive performance, connect to commercial drivers of the business, and inspire Initiatives that will directly impact them.

These Product Marketing OKR examples focus on the key areas of a Product Marketing teams responsibilities. But being being open and visible to the rest of the company, there’s an opportunity to accept ideas and help from other teams and individuals. For example, when people know that you’re targeting conversion from the website and are looking to improve messaging, they are sure to have thoughts about how you might achieve this, and with ZOKRI, a means of having and capturing the conversation.

OBJECTIVE - Craft messaging that resonates with and influences our Ideal Customer Profile

KEY RESULT 1 – Increase Direct Session to Conversion : Trial Sign-up to 1.5% 
KEY RESULT 2 – Increase Paid Session to Conversion : Trial Sign-up to 3.8% 

OBJECTIVE - Optimize our Social Proof

KEY RESULT 1 – Increase our Average Star Rating on Review Websites to 4.5
KEY RESULT 2 – Increase our Review Count on Review Websites to 250 
KEY RESULT 3 – Get Detailed Product Reviews on website of 3 Influencers 

OBJECTIVE - Maxmize awareness of our new Launch

KEY RESULT 1 – Generate Sessions : Launch Content of 15K 
KEY RESULT 2 – Generate Launch Content : Trial Sign-up of 100

OBJECTIVE - Perfect the live Product Demo

KEY RESULT 1 – Increase Demo : Trial Sign-up to 60% 

OBJECTIVE - Achieve Top Right Gartner Magic Quadrant position

KEY RESULT 1 – Top Right position in the Gartner Magic Quadrant 

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