The future of the SaaS Sales Pipeline : Smarketing Smarketing : more Marketing jargon, right! It’s actually a big deal as it’s the solution to a big problem. I REALLY think you need to embrace it. To know why have a read of this.
You need to be great at Lead Qualification. Leads that don’t match the ICP or are poorly qualified are going to slow down sales cycles, reduce bookings, frustrate reps, lead to sales talent retention issues and a downward spiral. Here are 27 questions guaranteed to improve Lead Qualification and increase Bookings.
One of the key Growth Levers to leverage if you want to scale your company faster is referral. This post shows you how to unlock the power of Referral Marketing and scale faster.
Do you manage people? If you do, here’s a question you’ve probably never been asked before. Are you a Multiplier or are you a Diminisher?
Can you scale your business using Remote Working, and not carry the overhead of expensive office space? Can you still manage and develop a happy and engaged workforce? What impact will not having in-person communications and relationships have? This debate is going on in every early stage, fast growth SaaS company. This post will help you shape the debate and come up with the right answer for you.