Planning facilitation for leadership teams

Planning facilitation is having an independent person design and chair your leadership team's planning session, so every leader can take part and the session ends in decisions.

For leaders who want their whole team in the conversation, not one of them running it. We bring the process, a neutral chair and the follow-through, so the plan still stands a month later.

A meeting room glass wall covered in sticky notes, sorted under four headings: Ideas, Themes, Choices, Goals.
Ideas, themes, choices, goals

Common ways to work with us

Opens a multi-day retreat

Serious planning. Silly props.

Four hours with Collette Easton and Matt Roberts: two 2-hour sessions with lunch in the middle. Inflatable unicorns, sacks of gold and a car dealer's coat, in service of a plan your team believes in. You run the days after, or bring us back.

See how the session works

  • Gather insights and prepare to plan

    Discovery one-to-ones

    Private conversations with your attendees, your customers or the customers you want, so the day starts with what people think.

  • A full day

    A facilitated planning day

    We design it with you, run it and debrief with you, along with any follow-on activities.

  • Two days or more

    Formal multi-day planning

    Diagnosis, choices, goals and the operating rhythm that carries them, chaired from start to finish.

A tried and tested eight-stage planning approach

  1. 01Agree what success looks like with the sponsor before anything else.
  2. 02Design the process and tell everyone how each decision will be made.
  3. 03Prime individuals and the team with one-to-ones and pre-work.
  4. 04Prepare the data, so nobody sees it for the first time in the room.
  5. 05Arrive ready, with the pre-work read.
  6. 06The facilitated workshop.
  7. 07Agree follow-ups with owners before anyone leaves.
  8. 08Coach the team through the next iteration.

Why bring in a facilitator

What we do that is hard to do from inside your own team.

  • We do the prep

    One-to-ones, pre-work and the data, ready before anyone sits down.

  • Structure that works

    Frameworks proven in hundreds of sessions, fitted to what you need to decide.

  • The skills to run the room

    Timing, pace and the recovery moves when a conversation stalls.

  • Objective and neutral

    No budget to protect, so we can challenge anyone, including the CEO.

  • We spot the patterns

    The things people keep circling back to, which are hard to see from inside the team.

  • We read the room

    Who has gone quiet, who is holding back, and when to push or pause.

  • We coach in between

    Support for the people who own the next steps, so momentum carries.

  • We adapt on the day

    Because we do this a lot, we change the plan when the room needs it.

What you can count on

Whoever's in the room, every session we run meets the same standard.

  • Experienced facilitators

    More than 500 workshops facilitated, by people who have built, run and sold companies. Collette Easton is an Association for Coaching accredited executive coach.

  • Success agreed first

    Before we design anything, we agree with the sponsor what the session has to achieve, and build every part of it around that.

  • Speaking your language

    Matt Roberts has been a founder, CEO, Chief Strategy Officer and Chief Product Officer, and began his career in ad agencies. He has worked across every function, so he speaks your team's language and nothing slows down.

  • Every voice heard

    We talk to attendees beforehand, and chair the room so the most senior voice never sets the frame.

  • Nothing lost afterwards

    Decisions, owners and dates are captured as they happen, and the follow-ups are agreed before anyone leaves.

Skills your team builds by doing the planning

We don't teach theory. Your team learns these by planning its real year, with us alongside.

  • Estimating the value of an idea

    Put a rough value on each option before anyone argues for it, so the debate is about evidence, not volume.

  • Strategy writing

    Turn the discussion into a short written strategy the whole room recognises and can explain.

  • Goal writing

    Write goals that will move you forward faster, educate the reader, and inspire the team pursuing them.

  • Experiments with learning loops

    Turn uncertain bets into small tests, each with a date to review what you learned.

  • Goal resourcing

    Match people, skills, team structures, leads and money to the few goals that matter most, so progress comes faster.

Why do we sometimes use props and humour?

Every silly thing in the room has a serious job. This is the research it rests on.

2 years

In 54 real team meetings, humour followed by laughter predicted how well teams performed, straight afterwards and again two years later.

Source: Lehmann-Willenbrock and Allen, 2014

85%

of 106 C-suite executives agreed their organisations were bad at diagnosing problems. Creative answers usually come from redefining the problem first.

Source: Wedell-Wedellsborg, Harvard Business Review, 2017

18%

of groups picked the best option when the key facts were spread across people, against 83% when everyone had the full picture. One-to-ones bring the hidden facts out.

Source: Stasser and Titus, 1985, reported in Schulz-Hardt et al.

Comedy

People who watched a comedy solved more puzzles through sudden insight than people shown a scary film or a lecture.

Source: Subramaniam, Kounios, Parrish and Jung-Beeman, 2009

Who'll be in your room

Matt Roberts

Matt Roberts

Strategy consultant, co-founder of ZOKRI

Matt on LinkedIn

  • Two-time SaaS founder. Co-founded Linkdex, backed by Amadeus Capital Partners and 500 Global, and led it to a trade sale.
  • Eight years building operating systems inside companies from tens to low thousands of people.
  • Has been a founder, CEO, Chief Strategy Officer and Chief Product Officer, and began his career in ad agencies, so he speaks the language of every function at the table.
Collette Easton

Collette Easton

Executive coach

Collette on LinkedIn

  • Built and sold three companies over 20 years, most recently as CEO of Yard Digital.
  • Association for Coaching accredited, and an APMG-accredited Neuroscience for Change Management Practitioner.
  • Speaker at BrightonSEO 2026.
500+ workshops facilitated100+ organisations20+ years in strategy execution

The ZOKRI team has worked with Legal & General, Absa, SAP, Microsoft, Sage, Chargebee, Jaguar Land Rover, Rolls-Royce, News UK, ITV, ASOS and Virgin Atlantic.

Nicky Wake

"This is the most fun planning I have ever had. Every SLT needs to do this."

Nicky Wake, Don't Panic

Questions people ask first

What is planning facilitation?

Planning facilitation is having an independent person design and chair your leadership team's planning session, so every leader can take part and the session ends in decisions rather than discussion.

Is this team-building with a plan bolted on?

No. It's a planning workshop. The games and props are how we teach serious tools so they stick, and you leave with decisions, owners and dates.

How many people should be in the room?

Eight to fifteen is the sweet spot for making decisions. Everyone there should be deciding, informing a decision or owning the work that follows. We run larger groups too, with more structure.

Do we have to use OKRs?

No. We work with OKRs, V2MOM, Rocks, SMART goals and hybrids of them. The method fits your organisation, not the other way round.

What does it cost?

We quote after a 30-minute call, once we know the size of the group, how long you have and what you need decided by the end.

Where do you work?

Anywhere in the UK, including London, Manchester and Birmingham, plus Europe and the US. In person or online.

Where we work

We run planning days and away days across the UK, Europe and the US, in person or online. These are the cities we're asked about most.

Tell us what has to be decided.

Thirty minutes with Matt Roberts. Tell us who'll be in the room and what you need by the end, and we'll tell you how we'd run it.