We help leadership teams turn a plan into progress: a shared understanding of the strategy, better ideas and choices, a team ready to deliver, and support until the results arrive.
From plan to progress. We meet you where you are. If you use OKRs, a different framework or nothing formal at all, we work with it. If you want to learn OKRs, we teach them by planning yours, and the same goes for our software.
For start-ups, scale-ups, transformations and turnarounds that need the plan to become results.
Use all five, or only the parts you need.
OKRs, V2MOM, Rocks, SMART goals, a hybrid or nothing formal. The method fits your organisation, not the other way round.
If you want OKRs, your team learns them by writing its own, on real goals, which is the fastest way to learn.
Our ZOKRI software can run the asynchronous ideas, goal tracking and AI coaching between sessions. It is optional, and we work just as well with the tools you already have.
Built into your sessions, run as standalone workshops or supported by mentoring.
More than 100 OKR implementations across 15+ enterprise organisations, and 20+ years in strategy execution.
Check-ins, reviews and resets, which is where most plans quietly die.
The people who help you plan stay with you to results. No hand-over to a delivery team.
Opens a multi-day retreat
Four hours with Collette Easton and Matt Roberts: two 2-hour sessions with lunch in the middle. Inflatable unicorns, sacks of gold and a car dealer's coat, in service of a plan your team believes in. You run the days after, or bring us back.
Gather insights and prepare to plan
Private conversations with your attendees, your customers or the customers you want, so the day starts with what people think.
A full day
We design it with you, run it and debrief with you, along with any follow-on activities.
Two days or more
Diagnosis, choices, goals and the operating rhythm that carries them, chaired from start to finish.
Your team works on the plan instead of watching one.
We bring canvases, visual frameworks and exercises designed for leadership teams. Each gives a messy question a shape everyone can see, argue with and add to. Because the thinking is captured as it happens, it turns into priorities, owners and dates, not a photo of a whiteboard nobody opens again.
Canvases
Best-practice large-format visuals to get the whole room thinking aligned and on task.
Visual frameworks
The tools behind good strategy, made simple enough to use mid-argument.
Exercises
Built to challenge thinking, from the pre-mortem to the confidence vote.
Senior leadership teams of companies of every size.
Size
Most are 20 to 200 employees, and larger companies are easily supported.
Group
From a single leadership team to large groups working across multiple breakout rooms.
Stage
What we do that is hard to do from inside your own team.
One-to-ones, pre-work and the data, ready before anyone sits down.
Frameworks proven in hundreds of sessions, fitted to what you need to decide.
Timing, pace and the recovery moves when a conversation stalls.
No budget to protect, so we can challenge anyone, including the CEO.
The things people keep circling back to, which are hard to see from inside the team.
Who has gone quiet, who is holding back, and when to push or pause.
Support for the people who own the next steps, so momentum carries.
Because we do this a lot, we change the plan when the room needs it.
Whoever's in the room, every session we run meets the same standard.
More than 500 workshops facilitated, by people who have built, run and sold companies. Collette Easton is an Association for Coaching accredited executive coach.
Before we design anything, we agree with the sponsor what the session has to achieve, and build every part of it around that.
Matt Roberts has been a founder, CEO, Chief Strategy Officer and Chief Product Officer, and began his career in ad agencies. He has worked across every function, so he speaks your team's language and nothing slows down.
We talk to attendees beforehand, and chair the room so the most senior voice never sets the frame.
Decisions, owners and dates are captured as they happen, and the follow-ups are agreed before anyone leaves.
We don't teach theory. Your team learns these by planning its real year, with us alongside.
Put a rough value on each option before anyone argues for it, so the debate is about evidence, not volume.
Write goals that will move you forward faster, educate the reader, and inspire the team pursuing them. If you want to learn a framework like OKRs while you plan, we can do that too. It's the best way to learn.
Turn uncertain bets into small tests, each with a date to review what you learned.
Match people, skills, team structures, leads and money to the few goals that matter most, so progress comes faster.
Every silly thing in the room has a serious job. This is the research it rests on.
In 54 real team meetings, humour followed by laughter predicted how well teams performed, straight afterwards and again two years later.
of 106 C-suite executives agreed their organisations were bad at diagnosing problems. Creative answers usually come from redefining the problem first.
of groups picked the best option when the key facts were spread across people, against 83% when everyone had the full picture. One-to-ones bring the hidden facts out.
Source: Stasser and Titus, 1985, reported in Schulz-Hardt et al.
People who watched a comedy solved more puzzles through sudden insight than people shown a scary film or a lecture.
Strategy consultant, co-founder of ZOKRI
Executive coach
The ZOKRI team has worked with Legal & General, Absa, SAP, Microsoft, Sage, Chargebee, Jaguar Land Rover, Rolls-Royce, News UK, ITV, ASOS and Virgin Atlantic.
"This is the most fun planning I have ever had. Every SLT needs to do this."
Strategy is the set of choices about where you will win and how. Execution is everything that turns those choices into results: shared understanding, priorities, owners, capacity and a rhythm that keeps it on track.
No. We meet you where you are, with your framework or none. If you want OKRs, we teach them by planning yours, so your team learns on real goals.
Usually a planning cycle or two, often a quarter to a year. Mentoring can continue for as long as it helps, and you can stop at any point.
The planning day or retreat makes the choices. Strategy execution makes them stick. Many teams start with one and continue with the other, with the same people throughout.
No. We work with OKRs, V2MOM, Rocks, SMART goals and hybrids of them. The method fits your organisation, not the other way round.
We quote after a 30-minute call, once we know the size of the group, how long you have and what you need decided by the end.
Last updated
Thirty minutes with Matt Roberts. Tell us who'll be in the room and what you need by the end, and we'll tell you how we'd run it.
