// okr training

OKR training that makes champions.

OKR training tailored to your goals rather than a generic curriculum. We give your people the skills to write great OKRs and run them well, and we create OKR champions who keep the standard high after we leave.

Meet Us Prefer ongoing coaching?
// what this is, simply

We teach your people how OKRs work and how to write good ones, in focused workshops, then leave a group of trained champions who can carry it forward.

Training programmes.

FOUNDATIONS

OKR foundations workshop

The essentials for leaders and teams: what OKRs are, why they work, and the traps to avoid.

WRITING

Writing great OKRs

A hands-on session where teams draft and sharpen real objectives and key results together.

CHAMPIONS

OKR champions programme

We create internal experts who guide their teams and keep quality high long after we leave.

SCALE

Train the trainer

Equip your own facilitators to roll OKR training out across the whole organisation.

// training questions

The short version.

What is OKR training? +

OKR training is structured teaching of the OKR method: what OKRs are, how to write objectives and key results, and how to run the operating rhythm. It's usually delivered as workshops for leaders, OKR owners and teams.

What is an OKR champion? +

An OKR champion is a trained internal expert who guides their team on OKRs and keeps standards high after the trainers leave. Our champions programme creates these people inside your organisation. See the OKR glossary for more terms.

Online or in person? +

Both. We run in-person workshops and live online sessions, tailored to your goals rather than a generic curriculum, and we can train the trainer so you scale it internally.

// related
OKR Coaching →
Learning by doing
OKR Advisors & Experts →
On-call expertise
OKR Consulting →
Full implementation
OKR Glossary →
Plain-English definitions
Matt Roberts, ZOKRI co-founder and lead OKR consultant
// your okr lead

Matt Roberts, co-founder & lead consultant.

A two-time SaaS founder with a venture-backed exit, Matt turns strategy into execution for teams scaling from tens to thousands. He leads a team of eight senior consultants, so you get the right operator for your moment.

// learn the real concepts

Train on the real system, not a generic course.

We teach the OKR Knowledge System itself, the actual concepts and how they connect, and the AI Business OS coach can reinforce them day to day. Take what's useful. We meet you where you are, and never force our software or method on you.

OKR Knowledge System →
The curriculum, in full and maintained
AI Business OS →
Day-to-day reinforcement, optional

Give your people the OKR skills.

Tell us your goals and team size and we will shape the right training, from a single workshop to a full champions programme.

Meet Us
// the install pack

Homework before the workshop.

Give your team the Coach, our free install, and let it mark their drafts before training day. A very honest pre-course assessment.

Get the book and pack →
// where do you start

Do your teams run their part of the business well, and in the same way?

Two ways in. The same six things at the end.

Scale Ready
“Not really. We don't have a unified way I would be proud to show anyone. It evolved.”

We install the six and spend a year making them normal, not just adopted.

Scale Ready →
Converge
“There are pockets of good, and some not so good. There is an opportunity to take stock, build on what works and converge on better.”

We build one system out of the best of what you already have.

Converge →
What you'll notice

What changes while we're working with you

More ideas arrive

And a lot of them come from people and teams you weren't expecting.

They get looked at properly and answered, so the next lot arrives too. Nobody's idea disappears into a drive.

Ideas become choices

Real decisions about what becomes a goal, and where the money and the people go.

Then each goal gets built for what it actually is. If the point is to find something out, it's set up to find something out, rather than to deliver a number somebody guessed at in a planning meeting.

The friction goes

The things that annoyed people and slowed you down are gone.

The things that speed you up have been added instead.

Nobody calls it a process

It stops being the goal-setting thing and becomes how the company works.

Which is also the point at which it stops needing us.

The sum of it

More ideas, better choices, quicker learning, and a lot more people who can see where they contributed.

That last one does more for how the place feels than everything else on the list put together.

Why not you

Three reasons this can't be you

Getting help here isn't weakness. It's arithmetic.

You're inside it

Everything in there looks normal, because it's just how things get done here.

You can't diagnose a system you're standing inside.

You have a stake

None of you can chair that conversation cleanly.

Which few things to actually do is a decision you and your SLT all have skin in. We have watched bias dilute the right answer more times than we can count.

Nobody trained you

There's no professional body for this one.

Lawyers have a body that trains them and holds them to a standard. Anyone designing how a company plans, measures, judges and rewards has a management qualification that skipped it, a book or two, and what they saw work somewhere else.

What we bring

Patterns, gotchas, slides, templates, agenda and hours, mostly. Duller than it sounds.

You have a day job that fills all of yours. This is ours, and it's what our success gets measured on. We've seen what works and what doesn't at scale, so we can match it to your context rather than hand you the average, and we know which versions hold when a quarter goes badly.

The diagnostics, the learning assets and the people to run a programme already exist, with a human in the loop at every point that matters.

The building blocks

These are what's missing almost everywhere. Each one is a piece of work with a name, in the order it tends to happen.

01 Take a look
02 Propose improvements
03 Manage change
04 Train teams
05 Facilitate workshops
06 Coach through fear and misunderstanding
07 Listen, learn and adapt

Then step seven loops back to the design, which is what stops it being a project with an end date.

Already running OKRs? Get an objective read on the implementation: the OKR Implementation Review, free, 45 minutes.

// case study · named client
Named client · his own words

Strategy sharpened, OKRs adopted, and growth that meant moving offices.

"He helped us sharpen our strategy and adopt OKRs. Both are definitely behind our much, much higher growth rate. We have had to move offices as we add more people."

Ashley Heather · Building Materials Nationwide
Read the case study →
// the book and the install pack

Six things turn a company that trades into one that scales.

An hour to read, five working templates and the AI install pack. Ten years of strategy and operating-system work, tested in engagements where growth came from better use of the hours a company already had.

Get it for £100 →The only place the install pack is available.