AI strategy workshop for leadership teams in Birmingham
We run AI strategy workshops across Birmingham and the West Midlands: facilitated sessions where a leadership team decides where AI fits into its plan, its organisation and how it operates, and what that means for each team.
Spend the day deciding where AI changes your 2027 plan: what you'll do differently, what you'll stop doing, and who owns each decision. We work at venues across the city centre, Digbeth and Warwickshire, or at the one you've already booked.
For leadership teams, senior leaders, executives and boards who need AI decisions rather than another demo.
What the day covers
- Where AI changes your market, and what your customers will expect from you in 2027.
- Where it changes how you operate: the work agents and automation can take on, and what that means for each team.
- What you'll stop doing, and what you'll fund instead. If the plan has no "we will not", it isn't a strategy yet.
- Goals, owners and a 30-day follow-up, booked before anyone leaves.
We treat AI adoption as a strategy-execution problem rather than a procurement event. The day ends with decisions your board can see, not a list of tools to trial.
Venues for an AI strategy day in Birmingham
An AI strategy day lands better somewhere surrounded by people building with the technology. These Birmingham innovation spaces put the leadership team in that company, with a more traditional option if the board prefers.
The Exchange
Centenary Square · Hotel and boardroom
The University of Birmingham's venue in the 1933 Municipal Bank, with boardroom-style rooms and a grand Assembly Room.
Hyatt Regency Birmingham
Broad Street · Hotel and boardroom
A city centre hotel with meeting rooms and bedrooms on site, for an overnight two-day session.
The ICC
Broad Street · Hotel and boardroom
The convention centre. Right when the planning day is part of a larger leadership event.
Innovation Birmingham Campus
Knowledge Quarter · Innovation and tech
Bruntwood SciTech's tech campus by Aston University, with meeting rooms from £25 an hour and a 180-seat auditorium.
New Street is a 10 to 15 minute walk from Centenary Square, The Exchange and the Library of Birmingham. Innovation Birmingham Campus is about 15 minutes' walk from New Street. Hampton Manor is a few minutes from Birmingham International, by the airport.
All our Birmingham venue, restaurant and evening ideas
Venues researched October 2026. We don't take commission, and listing a venue doesn't mean we've run a session there. Check availability direct.
Why bring in a facilitator
What we do that is hard to do from inside your own team.
We do the prep
One-to-ones, pre-work and the data, ready before anyone sits down.
Structure that works
Frameworks proven in hundreds of sessions, fitted to what you need to decide.
The skills to run the room
Timing, pace and the recovery moves when a conversation stalls.
Objective and neutral
No budget to protect, so we can challenge anyone, including the CEO.
We spot the patterns
The things people keep circling back to, which are hard to see from inside the team.
We read the room
Who has gone quiet, who is holding back, and when to push or pause.
We coach in between
Support for the people who own the next steps, so momentum carries.
We adapt on the day
Because we do this a lot, we change the plan when the room needs it.
What you can count on
Whoever's in the room, every session we run meets the same standard.
Experienced facilitators
More than 500 workshops facilitated, by people who have built, run and sold companies. Collette Easton is an Association for Coaching accredited executive coach.
Success agreed first
Before we design anything, we agree with the sponsor what the session has to achieve, and build every part of it around that.
Speaking your language
Matt Roberts has been a founder, CEO, Chief Strategy Officer and Chief Product Officer, and began his career in ad agencies. He has worked across every function, so he speaks your team's language and nothing slows down.
Every voice heard
We talk to attendees beforehand, and chair the room so the most senior voice never sets the frame.
Nothing lost afterwards
Decisions, owners and dates are captured as they happen, and the follow-ups are agreed before anyone leaves.
Skills your team builds by doing the planning
We don't teach theory. Your team learns these by planning its real year, with us alongside.
Estimating the value of an idea
Put a rough value on each option before anyone argues for it, so the debate is about evidence, not volume.
Experiments with learning loops
Turn uncertain bets into small tests, each with a date to review what you learned.
Questions people ask first
Is this AI training for the leadership team?
It's a strategy workshop. People leave understanding what AI can do in your business, but the point of the day is the decisions: where to use it, what to fund and what to stop.
Who runs it?
Matt Roberts, a two-time SaaS founder with a venture-backed exit, who builds with AI agents and automation and treats AI adoption as a strategy-execution problem rather than a procurement event.
Where we work
We run planning days and away days across the UK, Europe and the US, in person or online. These are the cities we're asked about most.
AI strategy workshops elsewhere: London and Manchester.
Also in Birmingham: strategy days, away days and venues, dinner and evening ideas.
Related
Last updated
Tell us what has to be decided.
Thirty minutes with Matt Roberts. Tell us who'll be in the room and what you need by the end, and we'll tell you how we'd run it.