Choose
Strategy you can actually run
Where you play, how you win, and what you'll stop doing. We surface what people already know and nobody owns, then get it onto one page your whole company can act on.
Start a 12-week intensive
Change your business for the good, forever.
One session a week, for leaders who want to choose their strategy, decide how their organisation runs, and build it to adapt. Instead of hoping the next plan lands better than the last one.
- 12 weekly sessionsChoose, operate, adapt
- From £5,000One-to-one or with your team
- 1 hour or 90 minutesOn your own, or with up to six
- Email and WhatsAppSupport between sessions
- Included: our full toolkitCanvasesTemplatesGuidesSkills files for LLMs
Where you are
You're carrying more than anyone sees.
None of it is a failing. It's what happens when the system around you was never designed to fit together.
- It's been a serious year, and next year might be more serious.
- Plans are being squeezed out of the diary by whatever is urgent this week.
- You're expected to have the answers, and some days you're not sure you do.
- Your best people are carrying the gaps, and some of them are tired.
Why plans don't land
Most strategy doesn't fail in the plan. It fails in the machine that has to run it.
Strategy, capabilities, processes, goals, reporting, incentives, team meetings and one-to-ones were each designed on their own, usually years apart, often by people who have since left. Nobody was given the job of making them fit.
The room
A safe place to say what you can't say at work.
Leading can be lonely. Your team needs you sure, and your board needs you on plan. Here, on your own or with your leadership team, you can think out loud.
What's said in the room stays in the room.
- 1The challenge that's stuck. The one that keeps coming back to the top of the list.
- 2The doubt you haven't voiced. To your team, your board or anyone.
- 3The win you want to plan properly. So it actually happens this time.
Success
What it looks like at week twelve.
- AlignedYour leadership team, fully alignedOn where you're going and how you'll get there. Not nodding in the room and back to firefighting by Friday.
- ClearStrategic clarity on one pageA one-pager the whole company can understand and act on, from the board to the newest starter.
- DesignedA new way
of operatingA smarter use of your people and resources, so the work flows and your best people stop carrying the gaps. - Behind itThe whole organisation with youBelief, energy and urgency. People who know why it matters and want to get on with it.
Book a 30-minute call30 minutes. No pitch deck. We'll tell you if it isn't a fit.
The twelve weeks
Choose, operate, adapt. One session a week.
Each session is an hour one-to-one, or 90 minutes with your team. The order and emphasis are shaped around your business, not a syllabus.
Operate
How your organisation chooses to work
How work really flows, who decides what, and what your incentives and one-to-ones actually reward. Then we redesign the parts that fight the strategy.
Adapt
Built to change
The few signals that tell you early, small experiments with clear owners, and a 90-day plan with a weekly rhythm that keeps it moving after we've gone.
Between sessions
The session is the easy part. The week is where it changes.
Work to doEvery session leaves you something to try before the next: conversations to have, small meetings to run, templates and canvases to work through.
Email and WhatsAppStuck, unsure or onto something? Message us to check an idea, test a draft or talk through what happened in a meeting.
What you leave with
Five things you co-create with us and your teams.
- A one-page strategyChoices, trade-offs and the stop list, tested and challenged.
- An operating model mapHow work flows, where decisions sit, and what you're changing.
- Value streams and goalsThe work that creates value, with a goal and a name next to each one.
- An incentives checkWhat your system rewards today against what the strategy needs.
- A 90-day plan and rhythmWeekly check-ins on progress and confidence, plus a quarterly review.
Is it for you?
Built for leaders who sense the plan is fine and the machine isn't.
Who it's for
- CEOs, MDs, COOs and functional leaders in growing businesses.
- Leaders who sense the plan is fine and the machine isn't.
- Anyone heading into a reset, a raise, a sale or a new leadership team.
Who it isn't for
- Anyone who can't protect one session a week, twelve weeks running.
- Leaders who want a consultant to write the strategy for them. We want to help you write yours.
Who you'll work with
One of us throughout, the others on hand.
You're matched with the person your business needs, with a fresh pair of eyes from the others whenever it helps.
Matt Roberts
Strategy and operating model
About a decade leading strategic planning processes and facilitating leadership away days.
Peter Kerr
Strategy and operating model
Facilitator on ZOKRI planning programmes, keeping sessions honest, paced and moving.
Ways to work with us
Start with where you are. Then change it.
Before you start
Discovery
£5,000
- 15 to 20 confidential discovery calls across your business
- A written report on where you are today
- A session to walk you through what we found
- Run it on its own, or before the intensive
An objective view of where you are, from people with no reason to tell you what you want to hear.
The intensive
One-to-one
£5,000
- You and one of us
- 12 weekly sessions of 1 hour
- Email and WhatsApp support between sessions
- Templates and canvases to keep
For the leader who wants space to think, test ideas and lead the change themselves.
The intensive
Leadership team
£9,000
- Up to 6 people from your leadership team
- 12 weekly sessions of 90 minutes
- Email and WhatsApp support between sessions
- Templates and canvases to keep
For teams who want to get aligned in the room, not in the meetings afterwards.
An accountability partner for the next 12 months
The plan is the easy part. Keeping it alive in month seven is harder. If you want it, one of us stays on as your external accountability partner and mentor, once a month, to check progress, challenge drift and help you stay on track.
Book a 30-minute callWe'll help you work out where to start.
Questions
Questions people ask first.
How much time does it take?
One session a week for twelve weeks: an hour on your own, or 90 minutes with your team. The rest is work you do in your own business between sessions, which is where the change comes from.
Will you write our strategy for us?
No. We bring the frameworks, the questions and the challenge, and you make the choices. That's why the strategy is one your team believes in and will carry out.
Should we start with Discovery?
If you're not sure what's really going on, yes. Confidential calls across the business give you an objective starting point, and the intensive then works from evidence rather than opinion. Many leaders start with the intensive and add Discovery later.
Can my leadership team join?
Yes. The leadership team option covers up to six people, in 90-minute sessions, so you get aligned in the room together.
What if it isn't a fit?
We'll tell you on the first call, and point you somewhere better if we can.
One session a week
Twelve weeks of change.
Book a 30-minute call. We'll ask about your business, tell you plainly whether this fits, and when you could start.