What type of companies should use OKRs?

OKRs (Objectives and Key Results) is a goal-setting method that can be used by companies of any size and in any industry. The idea behind OKRs is to set clear, measurable goals and track progress towards achieving them, in order to drive growth and achieve business objectives.

OKRs have been used by a number of successful companies, including Google, Apple and LinkedIn, to drive innovation and achieve their business objectives. However they are just the flag bearers. Organizations of all sizes, as well as individuals can and do use OKRs.

That being said, OKRs may are better suited to certain types of businesses. These are typically businesses that want to:

  • Foster a culture of transparency and accountability
  • Improve communication and alignment across teams
  • Encourage risk-taking and innovation
  • Drive growth and achieve specific business objectives
  • Implementing OKRs can be time-consuming and may require a change in mindset for some team members. It’s important to carefully consider whether OKRs are a good fit for your company and to make sure that your team is committed to using them before jumping in

 

Wrapping it up – so what type of companies should use OKRs?

Overall, OKRs can be a useful tool for companies of any size and in any industry, but may be particularly well-suited for those looking to drive growth, improve communication and alignment, and foster a culture of transparency and accountability.

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Matt Roberts - ZOKRI

Matt Roberts

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Ian Harvey

Ian Harvey

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Matt Roberts

Project Principle

Matt is the founder of ZOKRI and author of the book Force Multipliers. His career started in media planning, advertising and digital marketing. He founded his first VC backed technology company in 2009, exiting in 2016.

Having held positions like Chief Strategy Office, and Chief Product Officer, in addition to various sales and marketing roles, Matt has a rare combination of perspectives and skills. He can seamlessly transitions between leadership conversations to being in the trenches with sales, marketing, customer service, data and HR teams.

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Customer comment on Matt’s energy and passion, not just his know-how. In workshops this is an important and welcomed attribute, passion is infectious.

A guiding principle Matt lives by is ‘rapid value delivery’, and together with the team, many of the frameworks and tools used are geared towards this goal. Part of the rapid value delivery philosophy is to leverage what you know already as much as possible.

To enable this, Matt and the team will want to absorb and build on what you know and make positive changes, blending short-term opportunity with longer-term strategic advantage.

Ian Harvey

Project Principle

Ian is a Strategy and OKR thought leader with over 30 years of experience, helping organizations ranging from world leaders to ambitious startups and scale-ups.

His unique professional journey spans roles as a strategist, software engineering leader, product manager and a co-founder. This multidisciplinary background equips him with a comprehensive perspective, making him a valuable consultant capable of quickly identifying capabilities that hold an organization back.

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In the last four years, Ian has focused on collaborating with C-suite executives of startups and scale-ups, aiding them in articulating their strategic vision and bringing it to life through effective OKR frameworks. His work has led to enhanced strategic clarity and execution for these organizations.

Ian champions the philosophy that continuous learning is the cornerstone of continuous improvement. By leveraging his expertise in product management, he assists organizations in engaging more deeply with their customers, powering strategic and tactical insights.

This approach not only aligns with his belief in the transformative power of learning but also ensures organizations are primed for sustained success.