OKR (Objectives & Key Results) Made Easy

OKR stands for Objectives and Key Results. They are a popular, highly effective and collaborative way of setting goals for companies, teams and individuals.

Companies that adopt OKRs benefit from faster growth as a result of greater focus, more ambition, and better alignment.

Who uses OKRs? Most famously, OKRs were first introduced to Google, when Google was small, by John Doerr, one of the world’s most successful VCs. The goal was to inspire, define and manage rapid growth. Needless to day, it worked!

OKR stands for Objectives and Key Results. They are a popular, highly effective and collaborative way of setting goals for companies, teams and individuals. Companies that adopt OKRs benefit from faster growth as a result of greater focus, more ambition, and better alignment.

Who uses OKRs? Most famously, OKRs were first introduced to Google, when Google was small, by John Doerr, one of the world’s most successful VCs. The goal was to inspire, define and manage rapid growth. Needless to day, it worked!

OKRs have helped lead us to 10x growth, many times over. They’ve helped make our crazily bold mission of “organizing the world’s information” perhaps even achievable. They’ve kept me and the rest of the company on time and on track when it mattered the most. And I wanted to make sure people heard that.

Larry Page, Google Co-founder

OKRs were later adopted as a goal setting methodology by other software market leaders like AirBnB, Spotify, Intuit, and LinkedIn. They are now adopted not just by technology companies but all companies wanting to accelerate growth.

If you’re looking for a goal setting framework to help manage and accelerate your growth, OKRs are a good place to start.

The OKR Formula

I will

As measured by this set of

OKR Benefits

Simple

OKRs are simple to understand, fast to do & implement, and are adaptable to specific situations.

Agile

OKRs are agile with OKRs being evaluated and reviewed usually quarterly - this means you can adapt as data and insights on how to continue your growth goals is acquired.

Transparent

Everyone’s OKRs are there to see, with transparency you achieve alignment between company, team and individuals.

Ambitious

OKRs encourage companies, teams and individuals to stretch themselves to achieve more than they thought possible.

Less Self

You become company and team focused, with self-interest being easily spotted and eliminated if it even gets the chance to take root.

More Team

OKRs create aligned, happy and highly performant teams built from a core of honesty, trust, and accountability.

OKR Software Makes Planning & Execution Easier

ZOKRI is designed to help you unlock the potential of OKRs.
We are totally committed to helping you succeed with OKRs and embed them as a central part of your performance culture.

Corporate OKRs

Corporate OKRs are high-level, are often annual and aligned with budgets and forecasts.
But not set in-stone as change is inevitable and allowed, and part of the process.

Team OKRs

These are usually functional, but can be project based as well, and specific to teams, and are often quarterly.
Although different teams can have different time spans it adds complexity, something that’s ideally avoided.

Personal OKRs

These are owned by an individual and not a team and not usually collaborated on. They are personal to the individual and
often created alongside your Manager, and sometimes part of your personal career development plan.

Weekly Check-ins

When OKRs are up and running, you use weekly team check-ins as a way assessing OKR Progress, OKR Confidence,
OKR Blockers, and review actions and Growth Initiatives

OKR & Size Of Business

John Doer has more experience with OKRs than most and here’s what he had to say about OKRs as they relate to size and maturity:

Small Start-ups

“At smaller start-ups, where people absolutely need to be pulling in the same direction, OKRs are a survival tool. In the tech sector in particular, young companies must grow quickly to get funding before their capital runs dry. Structured goals give backers a yardstick for success: ‘We’re going to build this product and we’ve certified the market by talking to 25 customers – and here’s how much they’re willing to pay.”

 

Medium Size

“At medium-size, rapidly scaling organisations, OKRs are a shared language for execution. They clarify expectations: ‘What do we need to get done (and fast) and who’s working on it?’ They keep employees aligned, vertically and horizontally.”

 

Large Enterprise

“In larger enterprises, OKRs are neon-lit road signs. They demolish silos and cultivate connections among far-flung contributors. By igniting front-line autonomy, they give rise to fresh solutions. And they keep even the most successful organisations stretching for more.”

What's the Best OKR Software?

There are now a number of OKR management tools out there. And the choice between using tools like Sheets and Excel is also an interesting debate.  Our experience is that spreadsheets are not a long-term sustainable way of getting the results you’re looking for.

The choice of which OKR software to choose is down to a small group from which to make your decision. There are a few generalist OKR software solutions, but needless to say, we’re yet to find an OKR software that addressed the challenges of OKR implementation. Too many companies failed to make OKRs part of their performance culture. So we created ZOKRI, the OKR Sofware you will succeed with.

 

Ready to succeed with OKRs?

Sign-up now for your free ZOKRI account - no credit card required.
Use example OKRs, our library of OKRs, or add you own to see ZOKRI is action.