How should OKRs be measured?

OKRs (Objectives and Key Results) are typically measured using a grading system that ranges from 0-1, with 0.7 being considered a “good” grade if the goal was aspirational and a stretch. If targets should be met fully, these are often called ‘committed’ targets they would be graded as a 1.

It’s important to note that OKRs are meant to be challenging, but achievable. The goal is not necessarily to achieve a perfect score, but rather to make progress towards achieving your objectives. It’s also important to be honest and realistic when grading your OKRs, as this will help you accurately assess your progress and make adjustments as needed.

It’s also a good idea to regularly review your OKRs and track your progress towards achieving them. This can help you stay on track and make any necessary adjustments to ensure you are making progress towards your goals. You may also want to consider setting up a system for regularly reviewing and discussing your OKRs with your team, as this can help ensure that everyone is aligned and working towards the same goals.

Measuring OKRs twice

At the end of an OKR cycle you should complete a retrospective. The goal of a retrospective is to discuss progress, wins, issues, key learnings and whether you should continue with the OKR.

You can also score the success of using more friendly labels like:

  • Above Expectation
  • Met Expectation
  • Below Expectation

 

This approach allows you to value learnings as well as final results and encourages teams to be ambitious.

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Matt Roberts - ZOKRI

Matt Roberts

Project Principle

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Ian Harvey

Ian Harvey

Project Principle

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Matt Roberts

Project Principle

Matt is the founder of ZOKRI and author of the book Force Multipliers. His career started in media planning, advertising and digital marketing. He founded his first VC backed technology company in 2009, exiting in 2016.

Having held positions like Chief Strategy Officer, and Chief Product Officer, in addition to various sales and marketing roles, Matt has a rare combination of perspectives and skills. He can seamlessly transitions between leadership conversations to being in the trenches with sales, marketing, customer service, data and HR teams.

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Customer comment on Matt’s energy and passion, not just his know-how. In workshops this is an important and welcomed attribute, passion is infectious.

A guiding principle Matt lives by is ‘rapid value delivery’, and together with the team, many of the frameworks and tools used are geared towards this goal. Part of the rapid value delivery philosophy is to leverage what you know already as much as possible.

To enable this, Matt and the team will want to absorb and build on what you know and make positive changes, blending short-term opportunity with longer-term strategic advantage.

Ian Harvey

Project Principle

Ian is a Strategy and OKR thought leader with over 30 years of experience, helping organizations ranging from world leaders to ambitious startups and scale-ups.

His unique professional journey spans roles as a strategist, software engineering leader, product manager and a co-founder. This multidisciplinary background equips him with a comprehensive perspective, making him a valuable consultant capable of quickly identifying capabilities that hold an organization back.

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In the last four years, Ian has focused on collaborating with C-suite executives of startups and scale-ups, aiding them in articulating their strategic vision and bringing it to life through effective OKR frameworks. His work has led to enhanced strategic clarity and execution for these organizations. He’s also helped enterprise-sized companies like Elsevier succeed with OKRs so gets the requirements of larger corporates. 

“Recognised  OKR leaders with deep expertise and our trusted OKR Advisers. They helped the Leadership Team be outcomes-driven and reduced the number of OKRs to three-driving real focus.”

James Linton, ZEGO. Head of Strategic Operations

“Pragmatic, hands-on, flexible, and business-orientated experts who can apply OKR principles in a practical way to any organization. 

Our company had over 800 OKRs and a range of complex personalities—we needed to embed them to help in a practical way, not to teach us the theory. The approach of building relationships and managing stakeholders carefully paid off through a much stronger alignment across the business.”

James Tunstall, CPO

Ian champions the philosophy that continuous learning is the cornerstone of continuous improvement. By leveraging his expertise in product management, he assists organizations in engaging more deeply with their customers, powering strategic and tactical insights.

This approach not only aligns with his belief in the transformative power of learning but also ensures organizations are primed for sustained success.