How do you use OKRs with Initiatives?

In the OKR framework, initiatives are the specific projects or actions that an individual or team takes to achieve their Key Results (KRs). For example, if the marketing department has an OKR to increase the number of leads from 1,000 to 2,000 in the next quarter, an initiative might be to launch a white paper and promote it using paid advertising.

To use OKRs and initiatives effectively, it is important to align initiatives with the Key Results they are intended to impact. This helps to ensure that the work being done is focused on achieving the desired outcomes. It is also important to make sure that the initiatives are measurable, so that progress can be tracked and reported on.

In addition to aligning initiatives with KRs, it is also important to make sure that OKRs are aligned with the overall strategic goals of the organization. This helps to ensure that the work being done is contributing to the long-term success of the company.

Overall, the OKR framework is designed to provide a clear, measurable, and actionable way to set and track progress towards goals – especially when written alongside OKR consultants. By using OKRs and initiatives together, organizations can increase focus, alignment, and transparency, and drive better results.

ZOKRI, and our team of OKR consultants, allows you to use OKRs and Initiatives together seamlessly. If an Initiatives is big enough to be a project being worked on in your organization’s project management tool, you can connect ZOKRI to that project or relevant sub-set of tasks.

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Matt Roberts - ZOKRI

Matt Roberts

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Ian Harvey

Ian Harvey

Project Principle

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Matt Roberts

Project Principle

Matt is the founder of ZOKRI and author of the book Force Multipliers. His career started in media planning, advertising and digital marketing. He founded his first VC backed technology company in 2009, exiting in 2016.

Having held positions like Chief Strategy Office, and Chief Product Officer, in addition to various sales and marketing roles, Matt has a rare combination of perspectives and skills. He can seamlessly transitions between leadership conversations to being in the trenches with sales, marketing, customer service, data and HR teams.

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Customer comment on Matt’s energy and passion, not just his know-how. In workshops this is an important and welcomed attribute, passion is infectious.

A guiding principle Matt lives by is ‘rapid value delivery’, and together with the team, many of the frameworks and tools used are geared towards this goal. Part of the rapid value delivery philosophy is to leverage what you know already as much as possible.

To enable this, Matt and the team will want to absorb and build on what you know and make positive changes, blending short-term opportunity with longer-term strategic advantage.

Ian Harvey

Project Principle

Ian is a Strategy and OKR thought leader with over 30 years of experience, helping organizations ranging from world leaders to ambitious startups and scale-ups.

His unique professional journey spans roles as a strategist, software engineering leader, product manager and a co-founder. This multidisciplinary background equips him with a comprehensive perspective, making him a valuable consultant capable of quickly identifying capabilities that hold an organization back.

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In the last four years, Ian has focused on collaborating with C-suite executives of startups and scale-ups, aiding them in articulating their strategic vision and bringing it to life through effective OKR frameworks. His work has led to enhanced strategic clarity and execution for these organizations.

Ian champions the philosophy that continuous learning is the cornerstone of continuous improvement. By leveraging his expertise in product management, he assists organizations in engaging more deeply with their customers, powering strategic and tactical insights.

This approach not only aligns with his belief in the transformative power of learning but also ensures organizations are primed for sustained success.