How does cascading OKRs work?

Objectives and Key Results (OKRs) are a goal-setting framework used by many organizations to set clear, measurable goals and track progress towards their achievement.

In the cascading OKR model, the top-level OKRs are set by the leadership team and then cascaded down through the organization, with each team and potentially each individual setting their own OKRs that align with and contribute to the overall company OKRs.

There are also less formal approaches to cascading OKRs where instead of cascading through many tiers, OKRs all link to one strategic company OKR or one departmental OKR. The benefit of this approach is it is less restrictive and allows for a wider range of OKRs to be considered, which potentially might be more impactful.

The ultimate aim of cascading OKRs is to ensure that everyone in the organization is working towards a common set of goals and that their efforts are aligned with the overall direction of the company. Being able to see how your goals help your team and company is also rewarding for each individual.

ZOKRI supports all OKR cascading models and provides not only visual cascades but progress reporting on specific branches of a cascade where required.

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Matt Roberts - ZOKRI

Matt Roberts

Project Principle

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Ian Harvey

Ian Harvey

Project Principle

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Matt Roberts

Project Principle

Matt is the founder of ZOKRI and author of the book Force Multipliers. His career started in media planning, advertising and digital marketing. He founded his first VC backed technology company in 2009, exiting in 2016.

Having held positions like Chief Strategy Office, and Chief Product Officer, in addition to various sales and marketing roles, Matt has a rare combination of perspectives and skills. He can seamlessly transitions between leadership conversations to being in the trenches with sales, marketing, customer service, data and HR teams.

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Customer comment on Matt’s energy and passion, not just his know-how. In workshops this is an important and welcomed attribute, passion is infectious.

A guiding principle Matt lives by is ‘rapid value delivery’, and together with the team, many of the frameworks and tools used are geared towards this goal. Part of the rapid value delivery philosophy is to leverage what you know already as much as possible.

To enable this, Matt and the team will want to absorb and build on what you know and make positive changes, blending short-term opportunity with longer-term strategic advantage.

Ian Harvey

Project Principle

Ian is a Strategy and OKR thought leader with over 30 years of experience, helping organizations ranging from world leaders to ambitious startups and scale-ups.

His unique professional journey spans roles as a strategist, software engineering leader, product manager and a co-founder. This multidisciplinary background equips him with a comprehensive perspective, making him a valuable consultant capable of quickly identifying capabilities that hold an organization back.

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In the last four years, Ian has focused on collaborating with C-suite executives of startups and scale-ups, aiding them in articulating their strategic vision and bringing it to life through effective OKR frameworks. His work has led to enhanced strategic clarity and execution for these organizations.

Ian champions the philosophy that continuous learning is the cornerstone of continuous improvement. By leveraging his expertise in product management, he assists organizations in engaging more deeply with their customers, powering strategic and tactical insights.

This approach not only aligns with his belief in the transformative power of learning but also ensures organizations are primed for sustained success.