Matt Roberts

27 questions guaranteed to improve Lead Qualification and increase Bookings

27 questions guaranteed to improve Lead Qualification and increase Bookings

You need to be great at Lead Qualification. Leads that don’t match the ICP or are poorly qualified are going to slow down sales cycles, reduce bookings, frustrate reps, lead to sales talent retention issues and a downward spiral. Here are 27 questions guaranteed to improve Lead Qualification and increase Bookings.

Want to be a better manager? First ask yourself, are you a Multiplier or are you a Diminisher?

Want to be a better manager? First ask yourself, are you a Multiplier or are you a Diminisher?

Do you manage people? If you do, here’s a question you’ve probably never been asked before. Are you a Multiplier or are you a Diminisher?

SaaS Product Value Proposition Creation

SaaS Product Value Proposition Creation

A Value Proposition is a headline statement with supporting communications that describes to a specific target market, the jobs your product does, the pain is solves for, and the gain it will provide. It needs to be present not just on your homepage, but on all communications that targets your market, including all entry points […]

5 Highly Effective Referral Program Ideas to Generate SaaS Leads

5 Highly Effective Referral Program Ideas to Generate SaaS Leads

I’ve just read this and wanted to capture and share here: Ever heard of Dropbox? Of course you have; they now have a valuation of more than $10 Billion and generate revenue of over $4 Billion! How did they manage to achieve a meteoric growth of 3900% in the number of registered users within just […]

What do you think: Can AI replace human copywriters in digital marketing?

What do you think: Can AI replace human copywriters in digital marketing?

There’s are a lot of SaaS companies  working on using AI to solve painful problems. I am not going to say AI won’t replace a lot of what we do, read, and as in the case of this article, write. Certainly the low level tasks are likely to be replaced. However, my hope and expectation […]