The future of the SaaS Sales Pipeline : Smarketing Smarketing : more Marketing jargon, right! It’s actually a big deal as it’s the solution to a big problem. I REALLY think you need to embrace it. To know why have a read of this.
You need to be great at Lead Qualification. Leads that don’t match the ICP or are poorly qualified are going to slow down sales cycles, reduce bookings, frustrate reps, lead to sales talent retention issues and a downward spiral. Here are 27 questions guaranteed to improve Lead Qualification and increase Bookings.
One of the key Growth Levers to leverage if you want to scale your company faster is referral. This post shows you how to unlock the power of Referral Marketing and scale faster.
Do you manage people? If you do, here’s a question you’ve probably never been asked before. Are you a Multiplier or are you a Diminisher?
SaaS Success Cakes are really hard to get right, and most don’t achieve a full rise. Here are the essential ingredients you’ll need, with a foolproof method to follow to get a faster and more even rise.
A Value Proposition is a headline statement with supporting communications that describes to a specific target market, the jobs your product does, the pain is solves for, and the gain it will provide. It needs to be present not just on your homepage, but on all communications that targets your market, including all entry points […]
You will have heard it a lot; finding your Product Market Fit is critical to the success of your business. But what is it, how can you get is and keep it, and what does success look like?
I’ve just read this and wanted to capture and share here: Ever heard of Dropbox? Of course you have; they now have a valuation of more than $10 Billion and generate revenue of over $4 Billion! How did they manage to achieve a meteoric growth of 3900% in the number of registered users within just […]
There’s are a lot of SaaS companies working on using AI to solve painful problems. I am not going to say AI won’t replace a lot of what we do, read, and as in the case of this article, write. Certainly the low level tasks are likely to be replaced. However, my hope and expectation […]
A big and recurring issue I hear SaaS leadership talk about is the reliability and predictability of the sales pipeline. Reps are not hitting their commits, and they don’t know where deals are. In short, leaders often don’t trust their own team’s forecasts and pipeline. Sound familiar? In my last start-up, we learnt about Enterprise […]