There’s are a lot of SaaS companies working on using AI to solve painful problems. I am not going to say AI won’t replace a lot of what we do, read, and as in the case of this article, write. Certainly the low level tasks are likely to be replaced. However, my hope and expectation […]
A big and recurring issue I hear SaaS leadership talk about is the reliability and predictability of the sales pipeline. Reps are not hitting their commits, and they don’t know where deals are. In short, leaders often don’t trust their own team’s forecasts and pipeline. Sound familiar? In my last start-up, we learnt about Enterprise […]
You commit to a start-up and if you’re lucky you get acquired. This SaaS founder experience comes with a range of emotions, scars and learnings. This really short survey will form part of a wider body of research where founders can learn from other founders. Thanks in advance for sharing. It’s really appreciated. Loading…
This is a post about PR, and more specifically, SaaS company PR. I’m writing it as PR is a channel I have a love-hate relationship with. I know it’s a form of marketing that helps you grow, it’s also marketing I have spent a lot on and got the most unpredictable results and dare I […]
When we talk about your North Star we’re referring to the the single point of focus that guides you and your company and stops you drifting off course. Every business needs one as it tells everyone where you’re going, why they come to work, and how they can help you get there. Although […]
Customer Acquisition Costs (CAC) and Life Time Value (LTV) are two key SaaS metrics you’ll be focused on. Minimizing Churn, whether from trial to paid sign-up, or from sign-up to fully engaged paid-up user, is therefore critical. One of the Growth Initiatives at your disposal is the Red Flag. A Red Flag indicates a high probability […]
Do remote SaaS companies have an advantage? I’ve just been reading a SaaStr post that asks the question: can remote SaaS companies scale as effectively as those with co-located teams? It’s a great read which has inspired some of my own reflections and a question. Do remote (distributed, virtual) SaaS companies have an advantage? […]
SaaS products are usually founded by one or two entrepreneurial, smart, driven people. What drives them is not just the dream of a mega trade sale or IPO, but belief in the problem they are solving for a customer. At some point you get enough traction to start hiring people and you share your mission […]
I am going to tell you something obvious – the ROI of customer centricity is huge. Take UX for example. If I tell you that the ROI on UX is significant, what would you say? There is a good chance either you know this to be a fact or your guts tell you that it’s […]
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