// Go-to-Market Lead

Florent Cossarizza

Our GTM lead, sharpening and aligning marketing-led growth strategy.

Florent is our GTM-focused lead. Where Ian and Matt naturally focus on product-led growth, Florent brings a go-to-market perspective and helps sharpen and align a marketing-led growth strategy. Marketing teams tend to welcome him straight into their planning conversations.

He works on the demand side of the strategy: positioning, the customer action you are actually trying to provoke, and the marketing goals that ladder up to it. His job is to make sure the go-to-market plan and the company OKRs are telling the same story rather than pulling in different directions.

Areas Florent leads
Go-to-market and marketing-led growth
Compelling customer actionOKR ConsultingStrategic narrativeKnowledge Hub
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