How OKRs get set, owned, pursued and rewarded decides the company you're going to become.

Designing that on purpose is some of the highest-leverage work a leadership team ever does. Most have never done it.

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Trusted by teams at
HealthstreamSynecticsAtlasCloudVolue ASNyaho MedicalTusdatos
96%

of clients say they would highly recommend us, the number we care about more than any other.

10 years

of implementations, which is why we can tell you exactly why an observation in your report matters.

141

linked methodology notes, the operating system for OKRs our software and consulting both run on.

Hundreds

of teams helped set and pursue OKRs that actually moved the business, not just filled a template.

// what makes us different

Not the basic version you read about.

01

Methodology and optional software, built together

Most vendors sell you a tool, and most consultants sell you a workshop. We built the operating system and the platform it runs on, so nothing gets lost translating one into the other.

02

The version that fits the org you actually are

Stage, market, runway, ambition and the behaviours people need to show all change how OKRs should run. We design for your business, not a generic playbook.

03

We embed, we don't just advise

Capability gets built into your team, not held hostage in ours. The operating skills stay installed after we've gone.

04

An AI coach trained on our methodology, not a generic chatbot

Real-time feedback on OKR quality as it's written, grounded in the same operating system our consultants use, an OKR expert at every desk.

// our expertise

We Consult, Train & Coach OKRs

We are one of the world's leading OKR implementation consultancies, having implemented OKRs in hundreds of companies in over 20 countries.

We Design Your Work OS

On our platform or using your LLM and tools of choice, we optimise and streamline how your company operates, achieves its goals and creates an employee experience people love.

Our Strategy, KPI & OKR Platform

An easy-to-use way to take the frameworks, ways of working and skills we've given your teams and bring them to life. It even has an AI coach to ensure the quality never slips.

Matt Roberts

Matt Roberts, ZOKRI's founder and an exited SaaS founder himself, on why the employee experience of OKRs is the whole point.

Ten years of implementations is why we can tell you exactly why every observation in your report matters. Every step of the cycle, the setting, the pursuing, the reviewing, the learning, has to be rewarding, or the system dies quietly and everyone pretends otherwise for another two quarters.

"It's an invitation to not only use OKRs brilliantly, it's an invitation to improve how you operate, create advantage and build a culture where setting, achieving, experimenting and learning is hugely rewarding."

// okr questions, answered

Everything you were about to ask.

What are OKRs? +

OKRs, or Objectives and Key Results, are a way of choosing what matters and knowing whether you're making progress. An Objective is a clear, qualitative goal. Key Results are the measurable outcomes that prove you reached it.

What does ZOKRI actually do? +

We consult, coach and train on OKRs and the wider operating system around them, and we build the software that runs it: strategy, metrics, OKRs and an AI coach trained on our methodology, all in one place.

Do I need the software, or just the consulting? +

Neither is required to buy the other. You can run our methodology on our platform, on your LLM and tools of choice, or on a spreadsheet. The software just makes it easier to keep quality consistent at scale.

Why do most OKR rollouts fail? +

Most fail because OKRs are treated as a tracking tool bolted onto business as usual: too many, too vague, disconnected from real decisions and with no operating rhythm behind them. We fix the reasoning and the rhythm, not just the template.

How do I get started? +

Book a free 45-minute review. We'll look at how your OKRs actually work today and tell you, objectively, what's worth fixing first.

45 minutes on how your OKRs actually work.

Book a 45-minute review →