// converge

Ask five teams how you run things here. You will get five answers.

Converge builds one way of running out of the best of what you already have.

All of them reasonable. All of them working, locally. And none of them fitting together, so nothing reads across, nobody moves between teams easily, and a number doesn't mean the same thing in two places.

// proof
4,000

We have done this at 4,000 people, across a global multi-billion euro business. That is the hardest version of this job, at the scale where the politics are at their worst.

10yrs
doing this
100+
organisations
Matt Roberts
You will be working with Matt & Team
Co-founder, two-time SaaS founder, one exit.
How it starts
An Approach & Plan
Scoped, and useful on its own.
The Blueprint
From £10,000
Fixed, and it prices the rest.
The change
Enjoyable & effective
Capabilities meet behaviours.
End state
Aligned & faster
One, better, unified way.
// who this is for

You inherited a patchwork, or you grew one.

One division runs OKRs, some have dashboards, most have nothing formal; reports vary by leader. You know there are things that work there, but nothing is unified or cohesive.

It usually arrives one of three ways: acquisitions never integrated past the finance system, fast scaling with autonomous teams who each solved it themselves, or a new leader who inherited all of it at once.

One question sorts it. Do your teams run their part of the business well, and in the same way?

Depends who you ask, and you already knew that, so Converge. Broadly yes but weak or ceremonial, and you want Scale Ready.

// the awkward part

The obvious answer is to pick one and roll it out. It fails, and it fails predictably.

Every existing system has advocates.

Replacing a team’s way of working is a delicate act, not an administrative one; it needs to be done with care, respect and any changes managed.

Every existing system contains something genuinely good.

The product team uses OKRs; marketing has dashboards, customer success tickets, and a few KPIs; other teams, whatever they like really. Flatten all of it and you have lost real capability to gain consistency.

And the resistance you meet is entirely rational.

A team defending its ritual is defending something it believes works. Overrule it and you have taught the whole company something more expensive than whichever framework won.

what they saw
what they feel
what they do

The first team through this migration teaches everyone else what to expect. Why your people behave the way they do →

So the job isn't replacement. It's convergence.

We meet you where you're and mature what you have. We don't arrive with a template and flatten it.

// what you get

Six things. Built from what you already have.

You already met three of them on the homepage. These are the same three, opened up.

one
Point the right way
1
The Focus
Two or three choices, on one page.
2
The Numbers
What would change a decision.
two
Build the engine
3
The Goals
Outcomes, resourced, owned, in one shape.
4
The Work
One weekly rhythm that decides.
three
Go fast, together
5
The Rewards
Recognition, designed and consistent.
6
The Brain
One memory instead of five.

The same six as Scale Ready, and the same three pairs. The difference is where they come from: most already exist somewhere in your business, and the survey finds who does each one best.

1

The Focus

Two or three choices the whole company is genuinely resourcing.

Today you likely have several strategies that are each locally coherent and don't add up to one.

2

The Numbers

One set of measures that would change a decision.

Somebody in your business is already good at this. Usually finance, and usually nobody else uses it.

3

The Goals

Outcomes, resourced, owned, in one shape.

Written by the teams, against the shared strategy. Aligned, not cascaded, because a goal you helped write is a goal you own, and one handed down is one you defend.

4

The Work

The cadence that builds confidence and accelerates progress.

The work, the experiments, the short learning loops and the growing playbook.

5

The Rewards

Recognition, designed and consistent across teams.

In a patchwork this is where the damage hides: what gets you noticed depends on which team you happen to be in, and people work that out faster than any policy can correct it.

6

The Brain

One memory for the whole company, instead of five separate ones.

This is the one you can't get any other way, and it's why convergence has become urgent rather than merely tidy.

// the strategic argument, briefly

You can't install one operating system, or one AI thread, on top of five different methods.

That isn't a preference. Everything you will want next, reading across the business without translation, putting AI on your own decision history, moving people between teams without retraining them, needs one shape underneath.

Divergence used to cost you comparability, which is a slow and arguable cost. Now it costs you the whole next layer.

Your company is a finite block of hours. See the capacity story →

// how it goes

Survey first. Then one system, negotiated rather than announced.

First, the survey
Paid, separate, and useful on its own. An honest written picture of how each team actually runs, what it does best, and what it teaches the people inside it.
Then agree the shape
Strengths named out loud, common ground found, the single system negotiated rather than announced, and the local practice that has earned its place kept visibly.
Then migrate
Volunteers before conscripts. The first migration is the demonstration everyone else is watching, so it's designed for what it teaches.
Then hand over
One way of running that people helped design, owned by your own leaders. We are correcting drift rather than driving.

The bar is us. We are working toward not being needed.

What the Blueprint covers

01
What each team really uses

OKRs, Rocks, KPIs, V2MOM, EOS, something invented locally, or nothing formal yet.

02
How much you really measure

And whether a number means the same thing across teams.

03
What has been tried before

What stalled, and why.

04
Who we need to win over

The sceptics as much as the sponsors.

05
What already works and shouldn't change

Per team, because it earns its place.

06
What each system teaches the people inside it

Which is usually the part nobody has looked at.

YOU WALK AWAY WITH

An honest, written picture of how your company actually runs, team by team. It's yours whether or not you do anything else with us, and some leaders take it and act on it alone. That is a fine outcome.

// the gate, agreed before we start

If the Blueprint comes back and the leadership team won't back a single system, we stop and you keep it. Converge without that backing becomes a permanent negotiation, and we would rather end it early than bill you for one.

YOU WALK AWAY WITH

One way of running that people helped design, that reads across the business, and that a single method and AI thread can be installed on.

// the end state

Somebody moves between two teams and doesn't have to relearn how work is run.

That is the test. Everything else follows from it.

Leadership compares two teams’ progress without translation.
A number means the same thing everywhere.
No team can name something valuable they lost.
A new manager inherits a documented system, not a bespoke one with no instructions.
// proof

The hardest version of this job has already been done.

4,000

People, across a global multi-billion euro business. If it can be done there, the version in your business is smaller than it currently feels.

And a smaller one that shows the mechanism

A fast-scaling insuretech, post Series C, went from nine key results to three, stopped using goals at the individual level, and had the metric foundation fixed underneath so a number meant the same thing everywhere. Pace returned in a quarter.

Read the case studies →

// why it works

It starts by naming what is good.

Not as a technique. Because it's true, and a team that has been told specifically what it does better than anyone else is considerably more willing to move on everything else.

It converges on shape, not vocabulary.

Teams keep more than they expect. Whether a team says rock or objective matters a great deal less than whether two of them can be compared.

And the sequencing is designed for what it teaches.

Volunteers first, strengths named first, exceptions kept visibly. People work out what really matters by watching what happens to the first team through.

// what this isn't for

Three situations where this is the wrong instrument.

If your teams broadly run the same way and it's just weak, this is over-engineered. You want Scale Ready.

If the leadership team isn't yet agreed that a single system is worth the disruption, the survey is still worth doing and the convergence is not. Do the first, decide after.

And if the real problem is one division that won't cooperate, this is the wrong instrument. That is a leadership conversation, and it's a great deal cheaper than a programme.

// asked and answered

The questions we actually get.

Does everyone have to give up their framework? +

Teams keep more than they expect. What has to become common is the shape of a goal, the rhythm of the review, and the measures that read across. Vocabulary matters far less than comparability.

What if one division refuses? +

Then this is the wrong instrument and we will say so. One division that won't cooperate is a leadership conversation, and it's a great deal cheaper than a programme.

Can we just do the survey? +

Yes, and some leaders do. It's scoped and priced on its own, the written picture is yours either way, and it's the only honest basis for pricing the rest.

How long does convergence take? +

The survey determines it. That's why we won't quote before doing one. What we can say is that migration runs team by team with volunteers first, so value arrives long before the last team moves.

Thirty minutes, and a straight answer.

You will leave knowing whether Converge, Scale Ready or nothing at all is your problem. If you don't need us, we will say so.

Book a call to learn more → Score how you run, free
What you'll notice

What changes while we're working with you

More ideas arrive

And a lot of them come from people and teams you weren't expecting.

They get looked at properly and answered, so the next lot arrives too. Nobody's idea disappears into a drive.

Ideas become choices

Real decisions about what becomes a goal, and where the money and the people go.

Then each goal gets built for what it actually is. If the point is to find something out, it's set up to find something out, rather than to deliver a number somebody guessed at in a planning meeting.

The friction goes

The things that annoyed people and slowed you down are gone.

The things that speed you up have been added instead.

Nobody calls it a process

It stops being the goal-setting thing and becomes how the company works.

Which is also the point at which it stops needing us.

The sum of it

More ideas, better choices, quicker learning, and a lot more people who can see where they contributed.

That last one does more for how the place feels than everything else on the list put together.

Why not you

Three reasons this can't be you

Getting help here isn't weakness. It's arithmetic.

You're inside it

Everything in there looks normal, because it's just how things get done here.

You can't diagnose a system you're standing inside.

You have a stake

None of you can chair that conversation cleanly.

Which few things to actually do is a decision you and your SLT all have skin in. We have watched bias dilute the right answer more times than we can count.

Nobody trained you

There's no professional body for this one.

Lawyers have a body that trains them and holds them to a standard. Anyone designing how a company plans, measures, judges and rewards has a management qualification that skipped it, a book or two, and what they saw work somewhere else.

What we bring

Patterns, gotchas, slides, templates, agenda and hours, mostly. Duller than it sounds.

You have a day job that fills all of yours. This is ours, and it's what our success gets measured on. We've seen what works and what doesn't at scale, so we can match it to your context rather than hand you the average, and we know which versions hold when a quarter goes badly.

The diagnostics, the learning assets and the people to run a programme already exist, with a human in the loop at every point that matters.

The building blocks

These are what's missing almost everywhere. Each one is a piece of work with a name, in the order it tends to happen.

01 Take a look
02 Propose improvements
03 Manage change
04 Train teams
05 Facilitate workshops
06 Coach through fear and misunderstanding
07 Listen, learn and adapt

Then step seven loops back to the design, which is what stops it being a project with an end date.

Already running OKRs? Get an objective read on the implementation: the OKR Implementation Review, free, 45 minutes.

// the book and the install pack

Six things turn a company that trades into one that scales.

An hour to read, five working templates and the AI install pack. Ten years of strategy and operating-system work, tested in engagements where growth came from better use of the hours a company already had.

Get it for £100 →The only place the install pack is available.