strategy & OKR Consultancy

Strategy & OKR Consulting In-Person or Online

Our Mission Is Yours

We are on a mission to address your growth challenges and seize your opportunities. Those that are unique to you and those being faced every CEO and their teams in 2024 and 2025.

The foundational launchpad is a great strategy, the right business model, and ability to use management frameworks like OKR. 

The rocket fuel is blending your talent with external expertise that ensures the goals you set are the right ones for the business and the teams can execute them.

The Good Strategy Test

Execution Capability Test

Our Consultants Help
Leaders Improve These Areas

Strategy

If you need a competitive advantage, your business model if it’s outdated.

Goal Setting& Measurement

If a frameworks like OKRs and KPIs are not helping teams perform to their full potential.

Core Business Performance

If your core business is not flourishing and needs to fast.

Productivity

If you’ve got a plan to align resources and adopt productivity boosting technology like AI and automations.

Product & Customer Experience

Product and customer experience if competitors are being chosen way more often than you.

People Power

If you need to unlock all of your diverse human potential.

Culture

Align values and guild principles and codify them in your everyday.

Management Systems

If how the data, technology and processes that are managing the business are outdated.

This Is Specifically How

Scaling-Up

20,000

Hours Of Leadership
& Team Coaching

450

Organizations
Supported

x10

Growth
Unlocked

Where Do We Make The Biggest Impact?

Although a challenge, we find our impact is less in larger, slower and more complicated organizations. We love to work where there is desire, commitment and a ability to think fast and act.

Start-ups &
Scale Ups

50 – 250
Employees

Ambitious
SMBs

What's Special About What We Do?

Expert Strategy & OKR Consultants

Having the ability to focus resources and direct productivity to where it will have the greatest impact using strategy and frameworks like OKRs is important. 

If your strategy and OKR capabilities need improving we can do this via in-person and online workshops, with post workshop support where required. 

COS-Office

Org. Functional Area Experts

Over many years we’ve observed that the impact of our work is enhanced even more when area experts e.g. product, marketing, sales get the chance to work with yours. This is why. 

The best goals for the company and each team require more than goal format know-how and implementation advice. The best goals require:

  • Function area expertise and mastery
  • Current, leading edge know-how, especially where knowledge best-practices and technology are evolving rapidly
  • Objectivity and with low influence of bias

Put another way, you only know what you know, we often set goals that are informed by historic experience and expertise and are less likely to leave our comfort zone. We don’t know what we don’t know, and we can often display cognitive and other biases, like the sunk cost fallacy. We’ve even seen fear of losing jobs and protectionism impact OKR choice, and leaders were not aware. 

We have found that where teams are long-standing, small and junior, an expert coach and mentor can solve these challenges. The result:

  • Better conversations happen because we know their profession and its challenges and speak their language.
  • Better OKRs are set because new knowledge, experiences and perspectives are incorporated.
  • Teams are less likely to play it safe because they have external support and validation.
  • Leadership are more more likely to invest in OKR achievement as they have more confidence the outcome will provide the ROI targeted.
  • Short sprints and learning loops weed out what works and was doesn’t much faster
  • Managers feel supported, learn at an accelerated rate, and satisfaction increased, along with engagement and retention.

We don’t just want to teach you how to align your strategy with OKRs. We want to use our experts to help you and your teams set OKRs that are great for the business and teams. Avoiding the blindspots that stop progress happening at the pace that is required.

Areas where we have deep objective expertise that can be applied to set better OKRs and then achieve them is:

Not only do we spend a lot of time up-skilling in all of these area, the more customers we work with, the more experience and exposure we get to what is working as well as the challenges.

Why Does It Work?

We find that different coaches bring different know-how, expertise and perspectives, so we like to use a blended team of experts to help you. You don’t pay more and the outcomes are better and achieved faster.

Reach Strategy Execution
Maturity Faster

Solve Your Biggest Challenges,
Seize Your Biggest Opportunitites

Refined Planning & Coaching
Processes That Work

Learning Resources Help You Coach
More People For Less

Train Your Future Trainers &
Equip Them To Succeed

In-person or Online Expert Coaching
For Individuals Or Teams

Free Consultation

Meet Us

Who Will Be On The Call

Project
Principle

Matt
Roberts

UK
US
EU
Project
Principle

Ian
Harvey

UK
US
EU

Matt Roberts

Project Principle

Matt is the founder of ZOKRI and author of Force Multipliers. His background was originally in media planning, advertising and digital marketing. He founded his first technology company in 2009, exiting in 2016.

Having held positions like Chief Strategy Office, and Chief Product Officer in addition to various sales and marketing roles, he offers a rare combination of perspectives and skills. Clients benefit from a deep understanding of strategy, OKRs, product management, sales, marketing, fundraising and the challenges of scaling.

UK
US
EU

Matt’s passion is rapid value delivery, and together with the team, many of the frameworks and tools we use are geared towards this goal.

Part of the rapid value delivery philosophy is leverage what you know already as much as possible. Matt and the team want to absorb and build on what you know and make positive changes, brining the whole organization along.

Ian Harvey

Project Principle

Ian is a Strategy and OKR thought leader with over 30 years of experience, helping organizations ranging from world leaders to ambitious startups and scale-ups.

His unique professional journey spans roles as a strategist, software engineering leader, product manager and a co-founder. This multidisciplinary background equips him with a comprehensive perspective, making him a valuable consultant capable of quickly identifying capabilities that hold an organization back.

UK
US
EU

In the last four years, Ian has focused on collaborating with C-suite executives of startups and scale-ups, aiding them in articulating their strategic vision and bringing it to life through effective OKR frameworks. His work has led to enhanced strategic clarity and execution for these organizations.

Ian champions the philosophy that continuous learning is the cornerstone of continuous improvement. By leveraging his expertise in product management, he assists organizations in engaging more deeply with their customers, powering strategic and tactical insights.

This approach not only aligns with his belief in the transformative power of learning but also ensures organizations are primed for sustained success.