Richard Rumelt
UCLA emeritus professor, author of Good Strategy/Bad Strategy (2011) and The Crux (2022), the sharpest available writing on what strategy is not, and on locating the pivotal challenge. This small library holds ZOKRI's synthesis of his core ideas, sources credited: - The Kernel, diagnosis → guiding policy → coherent action - Bad Strategy, the four hallmarks - The Crux, the pivotal challenge, named - Proximate Objectives, targets close enough to hit; leaders absorb ambiguity He and Roger Martin converge from different directions: Martin specifies the choices a strategy must make (Strategy Choice Cascade); Rumelt specifies the argument it must be (The Kernel) and the failure modes when it isn't (Bad Strategy ↔ Strategy Impostors)..
This small library holds ZOKRI's synthesis of his core ideas, sources credited:
- The Kernel, diagnosis → guiding policy → coherent action
- Bad Strategy, the four hallmarks
- The Crux, the pivotal challenge, named
- Proximate Objectives, targets close enough to hit; leaders absorb ambiguity
He and Roger Martin converge from different directions: Martin specifies the choices a strategy must make (Strategy Choice Cascade); Rumelt specifies the argument it must be (The Kernel) and the failure modes when it isn't (Bad Strategy ↔ Strategy Impostors).
Our synthesis of Richard Rumelt’s published work, sources credited. Read the originals: they’re excellent.
Reading about method is not the same as running it. We install this system and build the capability that stays.