Make it safe to be ambitious, share challenges and learn in teams. Help every voice get heard, and ensure individual skills and ideas get used and heard.
It all goes wrong when employees are encouraged to low-ball goals, work in silos, seek personal glory not team and company success, and add every activity they are doing as an OKR. They feel like if they were to work in any other way their contribution would be ignored and progression opportunities would be limited. So we make sure it goes right for them and you.