Your LLM as an advantage, not everyone's average.
With expert consulting, training & mentoring.
A generic LLM gives everyone the average, and the average is why OKRs fail. We make your LLM the exception by training it: a lighter, smarter version of OKRs teams actually like, wired into your business with the loops that keep it evolving on your evidence. The map below is the seed, real and free to read. The living system is what we build with you.
Browse all 141 notes as a list ▾
AI and Augmentation · Aligned Not Cascaded · Aspirational Targets · BAU Has Its Own Approach · BHAGs Through Martins Lens · Bad Strategy · Building Compound Advantages · CEO as Chief System Designer · Cheap Strategy · Compelling Customer Action · Compound Advantages · Compound Moments · Corporate Purpose · Critical Thinking · Culture Change Is Retail Not Wholesale · Diversification and Advantage · Empowered OKR Teams · Enabling Management Systems · Everyone Rows in the Same Direction · Functional Strategy · Honing vs Transformation · How to Win · Integration · KPI vs OKR · KPIs Metrics and Measurements · Key Result · Leader Behaviour Is the Signal · Leading and Lagging Indicators · Martins Three Laws · Must-Have Capabilities · OKR · OKR Check-ins · OKRs and Compensation · Objective · Olay Case Study · Operational Excellence Is Not Strategy · Outcome Thinking · Playing to Play · Playing to Win · Possibility Portraits · Proximate Objectives · Richard Rumelt · Roger Martin · Share Beliefs and Plans · Strategic Metrics and Levers · Strategic Narrative · Strategy Alignment · Strategy Choice Cascade · Strategy Impostors · Strategy Is Choice · Strategy as Craft · Strategy as Logic Not Analysis · Task-Based Key Results · The Aristotle Distinction · The Barnacle Problem · The Cant-Wont Test · The Crux · The Customer Is the Only Judge · The Four Universal Tests · The Kernel · The Opposite Test · Three Paths to Compound Advantage · What Would Have to Be True · Where to Play · Wildly Important Focus · Winner-Takes-Most Dynamics · Winning Aspiration · The Human Layer · Where Consulting Adds Value · Where Training Adds Value · Where Facilitation Adds Value · Where Coaching Adds Value · Where Mentoring Adds Value · plus 54 licensed methodology notes, titles shown in the map above.
Install the seed of this system into the AI you already use.
The free coach carries the principles above the waterline. Drop it into Claude, ChatGPT or Copilot and it reviews your goals against our method, not the internet average. Two minutes, no charge, yours to keep.
The same question, answered two ways.
Pick a question a leader actually asks. On the left, a generic AI answer. On the right, the answer from the installed ZOKRI system, cited straight into the map above. These are example answers from the real methodology.
Choose a question above to compare the answers.
Want the right-hand answers inside your tools? Bring your OKRs to a working session and watch the model evaluate them live.
Book with Matt →We retired the word "activities". Here's what replaced it.
Key Results measure outcomes. The work that moves them is not one undifferentiated pile of "activities", it's three distinct things, tracked differently.
Initiatives
Discrete projects you take on to move a Key Result. They start, they finish, they are done.
Process Commitments
Repeating behaviours a team commits to each week, because consistency is what moves the metric.
Experiments
Tests of a belief: if we do X, we expect Y. Run them, read the evidence, update the plan.
Our methodology plus your business context, coaching and answering questions inside the tools your teams already use.
We install the knowledge system into Claude, Copilot and ChatGPT, so the answers your teams get match the way you actually run OKRs, not a generic guide scraped from the internet.
Reading about OKRs isn't doing OKRs.
The map and the install give your teams the knowledge on tap. But knowledge doesn't get you past the first messy quarter, the fear, the resistance, or the habit of writing tasks and calling them Key Results. That part is human work, and it's where most of the value is. It's the part we do in the room with you.
We change-manage the shift
We embed the system and manage the change around it, so new ways of working survive contact with the day job instead of fading after the kick-off.
Explore consulting →We coach past fear and resistance
We coach teams to better OKRs in real cycles and mentor your OKR leads to run cross-functional teams, turning nerves into judgement.
Explore coaching →We build confidence and affinity
We build real fluency with the concepts and ways of working, until the language is yours, not ours, and champions can carry it forward.
Explore training →The concepts are the tip. The system is everything below the water.
The map above is real, and it is the seed. But a document you could download is not the product. The product is a living system built inside your organisation, where most of the value sits out of sight.
A generic LLM gives everyone the average, and the average is why OKRs fail. We make your LLM the exception. It is trained by absorbing not just OKRs but the best of every framework that came before, testing each element, and landing on a lighter, smarter version of OKRs that teams actually like, wired into your business with the loops that keep it evolving on your evidence.
The tip informs. The mass below compounds.
Each front feeds the next, which is why the advantage compounds rather than adds.
We handed our public footprint to an AI. It rebuilt what we believe. It could not rebuild how we work.
The philosophy is easy to copy. The working system is not, because it only exists once it is built into a real organisation with real evidence flowing through it. The gap is the system.
Where you are, and what the knowledge has to fit.
The knowledge in, agents tuned to your context.
Into your tools, with the routines running.
Coach the humans, run the adoption, leaders first.
It evolves on your evidence. A living advantage.
Even a full handover would not give you the outcome, because the expertise is in the placing: fitting the knowledge to this org, this tooling, these people, this change context. That is judgement work, done with you, not a box shipped to you. The co-creation is the value, and it is why the result is impossible to catch up with rather than merely hard to copy.
A living system, not a static book.
The methodology changes as we learn. When it does, every installed tool updates with it. Recent changes, in full view:
- Jun 2025
Discovery removed from OKRs
Discovery Key Results retired. Discovery now runs as the continuous discovery track of Dual Track Discovery, outside the OKR cycle; findings feed OKR creation.
- Jun 2025
Dual Track Discovery added
Product teams run discovery and delivery as two parallel, continuous tracks, with their own process, confidence scoring and templates.
- Jan 2026
Activities split into Initiatives, Process Commitments & Experiments
A clearer taxonomy for the work that moves Key Results: one-off initiatives, recurring weekly process commitments, and hypothesis-driven experiments.
The boundary, drawn honestly.
We drew it after grading an AI's copy of our own methodology. The lesson we paid for: your marketing is their training data. So the free layer is deliberately free, and the licensed layer is what a copy cannot reach.
Public resources
The 14 definitions and principles in the map, the full strategy library, the human layer, the practical guides, the glossary and the Knowledge Hub: 73 notes, yours to read, link and cite.
The full system
The other 54 notes, the ZOKRI OKR methodology in full, including portfolio governance, capacity, conflicts and the complete bonus-plan architecture, plus templates, scoring scales, playbooks and check-in agendas, installed into your AI tools and kept current.
Consulting + AI install
Our consultants embed the system in your business and configure the agents that run on it.
The strategy library, our synthesis of Roger Martin's Playing to Win and Richard Rumelt's Good Strategy/Bad Strategy, sources credited, is free to read in full. What we license is our own methodology and its maintained install. Read the originals too: they're excellent.
See your own OKRs evaluated live and get the output.
Bring OKRs to our meeting and watch the model evaluate them live. After that, the choice is yours: buy the complete knowledge system for your LLM and tools, add a consulting, training and mentoring bolt-on, or go all in and put our complete management platform on the shopping list.