KPI Examples

Work out exactly what to measure – set KPIs that get the results you’re looking for.

KPIs or Key Performance Indicators are used in numerous ways by most businesses. Their brilliance and success comes from their simplicity.

We’ve created KPI examples for departments and teams within organizations for you to explore, use or inspire.

Some Advice Before You Create KPIs

If KPIs are truly the metrics that matter most because they are most connected to performance, either in a leading or lagging way,
then measuring them and focusing your efforts on improving them can only have one outcome. Performance improvement.

That said, below is a video that explores KPIs vs SMART Goals vs OKRs as well as a list of common mistakes that are made which
has lead to the creation of a simple set of guidelines for setting better KPIs and deliver the results you’re looking for.


Fewer easy to understand the KPIs are best. Sounds obvious but lots of KPIs that are not understood are not going to work.
Try and distill the essence of performance at a company and team level down to a few simple to understand metrics.


KPIs are selected because they correlate with business or team performance. If the desired outcomes are created KPIs will
have a positive impact on performance. A bad KPI will mean that desired outcomes can be reached and
there be no discernible impact on business performance.


Distributed and transparent Company and Team KPIs are better than hidden, non-existent, or siloed KPIs. Consistency and
transparency increases alignment, teamwork, trust and accountability.


Employees should know how they can influence the KPIs. How they influence them usually come in the form of
Initiatives and Tasks.If Churn is a KPI, then the Employees should be able to suggest, prioritize, run, and assess
the impact or influence of what was done on the KPI.

Owned & Maintained

KPIs have an owner and the owner can be asked about the KPI at any moment. They are responsible for its definition, source,
calculation method, and updating, whether from an automated source like software or manual updates.


KPIs are aligned from the top down and bottom up and don’t contradict or undermine each other.

Front of Mind

Keeping KPIs front and reduce attention activities that may be less influential. We can all get distracted and have a
bias towards what we like to do vs what we should rationally be doing, or simple a blindspot to what we should be looking at
because it’s not in-front of us on a daily basis. A form in in-attentional blindness.

Set and manage KPIs with ZOKRI

Inside ZOKRI you can create KPIs that allow you and your teams to follow the above guidelines
in every way. You should try it out.

Measuring KPIs that matter, setting goals and aligning and optimizing your operations is the key to
performance growth and is what ZOKRI is designed to do.
HR KPI Examples

HR KPI Examples

How do you know if you’re doing a good job at looking after your people and developing them? This is where Key Performance Indicators or KPIs come in.

Finance KPI Examples

Easily indicate how your business is doing around revenue and profits by using this list of useful Finance Team KPIs that are designed for Start-ups and global Enterprise organizations alike.

Finance KPI Examples
Sales KPI Examples

Sales KPI Examples

Sales are one of the most Metric Driven teams in any organization of any size. Learn the difference between a Metric and a KPI.

Marketing KPI Examples

Due to the width of the complexity of the discipline, there are hundreds of things Marketing teams can track and focus on, but which really ‘matters’?
Marketing KPI Examples
SEO KPI Examples

SEO KPI Examples

The primary goal of SEO is to increase revenues from search engine results pages without paying for the click. Learn what to measure with our SEO KPI examples.

SaaS KPI Examples

Part of the skill of growing a SaaS company is knowing what to measure and focus your efforts on. Here are SaaS KPI examples that help you do exactly that.
SaaS KPI Examples