Force Multipliers is not just a book; it’s a revolution for modern business leadership. This compelling guide is crafted for leaders and entrepreneurs determined to leap beyond the ordinary and seize extraordinary growth.

In business, the big force multipliers are strategy, goals, culture, people and technology. These are what this book is focusing on. There are of course others, like access to finance, but they are for another day.

This book is going to tell you what you need to know and do to harness the revenue generating capabilities of these force multipliers, unlocking their full potential.

You’ll already be using and doing some of the things the book shares. But here’s the rub, you will realize that you’re benefiting from only 20% of what they can and should do for you. Your profits are paying this hefty price. My goal is to give you access to the key that unlocks the other 80%.

Management books you can buy tend to fall short on a myriad of fronts. They are often geared towards large corporations, they are full of jargon and generalizations, and they nearly always fail to give leaders a process that’s easy to understand and follow.

This is a way more useful book. It shares and explores the questions and processes we have developed over many decades, and use when consulting. It gives you an end to end example to follow that works through every one of these five force multipliers:

1. Strategy: Finding your niche and value-based strategy and what will get you chosen over your competitors.
   
   
2. Goals: Using OKRs & KPIs to execute your strategy.
   
   
3. Culture: Aligning your values and guiding principles with 1 and 2.
   
   
4. People: Aligning people and their roles with the first 3 on a continual process using better hiring processes and performance management.
   
   
5. Technology: Ensuring technology is helping you race to the top, selectively automated, AI accelerated, with the management systems or Business OS to manage all 5 easily and cohesively.

Why focus on these? Well, companies that move out of a start-up phase and scale up to become a notable success have all successfully harnessed these force multipliers.

What sets “Force Multipliers” apart is its immediate applicability and easy-to-digest format. In just hours, you will be equipped with the know-how to harness the power of strategy, OKRs, culture, people and technology, to multiply revenue.

You will find that this book is more than a guide; it’s a transformative force, unlocking your organization’s latent potential and steering you towards a future of sustained success and groundbreaking innovation. “Force Multipliers” invites you on an inspiring journey to accelerate growth and profitability.

It’s not about being ready, it’s about starting. There is never a perfect moment, because you and your teams are always going to be busy.

There is nothing in here that you and your teams can’t do. The future can start right now, you just need to decide on your destination, put these force multipliers in place and press the accelerator.