Find & Share Your Winning Strategy
A Winning Strategy Ready To Align OKRs With In Weeks Days
Strategy Creates Belief & Belief Is Infectious
- A strategy's core is a story about your customers and their needs, what you sell and your ability to help them better than their alternate choices.
- Performance is as much about feelings and emotions as logic and rational thought.
- It’s essential to have an inclusive strategy that works on an emotional and rational level.
- We will help you cut through the noise, find you your 'superpowers', tell your story and bring everyone along for the ride.
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When you can get under the skin of your customers and clearly articulate what market you’re in and how you propose to provide unique value that is important to them and differentiates you, you create purpose, direction of travel and excitement. With that comes optimism.
Why does this matter? Confidence and belief are the lifeblood of a company. When you stop believing in the place you’re in, you start looking for a better and safer place.
Strategy is not just for owners and shareholders. Along with culture, it is the glue that holds everything and everyone together. Even if you’ve found yourself experiencing more challenging times, strategy can reassure, unite and create the brief and optimism you need.
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Winning strategies involve investing in capabilities that create and sustain a long-term competitive advantage.
Your strategic narrative will clarity who your ideal customers are, the challenges they face and the solutions and value they need from you.
You will share what you have seen that really matters to these customers and where you propose to be unique. This is your point of difference and competitive advantage.
Create Space Between
You & Them
- Strategy addresses the problem/challenge.
- The best strategies are customer value-focused.
- Strategy create unique and valuable capabilities.
- Strategy is easy to communicate/unambiguous.
- Strategy plays to your strengths, avoids your weaknesses and takes advantage of trends
If There Is No Difference, There Is Only Indifference - Louis Nizer
- Go from being compared to many competitors to being compared with a few or NONE.
- Go from having no real point of difference to being clearly different and better.
- Go from selling to customers that are price sensitive to having the choice not to compete on price.
- Strategic maturity happens when a business can follow a process that results in strategic choices being made. Their choices are clearly articulated along with the unique differentiating value that the business intends to provide a very specific group of customers. Goals, measures and people alignment can now follow.
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One misconception is that to create a great strategy, you need to invest a lot of senior leadership time at the beginning of the year to create one. Another is that it takes a strategic genius to create one.
We find that for most SMBs with 50 - 500 or so people, the starting point is not a blank sheet or paper. There’s knowledge, insights and ideas aplenty. What’s missing is structure, process and the ability to hear each other and be objective, which is where we come in.
This is why in a majority of cases we are able to help leaders to get a point where there is consensus, belief and an ability to describe the strategy in 3 days or less.
You're Much Closer To Sharing A Great Strategy Than You Think
- Most strategies we help to create are created in 3 days or less.
- At the end of this time everyone will be on the same page, happy and ready to go.
- You will have laid the foundations for metrics and OKRs to deliver on your beliefs and potential.
- You will have documents you can be proud of and be ready to share the journey with employees and shareholders.
The Good Strategy Test
- 2 - 4 mins
- Answer 7 questions and discover how good your strategic capability is, and where it might be improved.
Execution Capability Test
- 2 - 4 mins
- Answer 5 questions and discover how good your execution capability is, and where it might be improved.
Our Consultants Work In The
UK, Europe & USA
20,000
Hours Of Leadership
& Team Coaching
450
Organizations
Supported
x10
Growth
Unlocked
Related Services
OKR Implementation
OKR consultants and trainers teach teams new skills and ensure your OKRs will have the impact you expect and can be achieved.
KPI/Metric Improvement
As important as the metrics is the ability to use and act on them. We train and coach teams on how to approach improving metrics in the fastest time and least effort.
- Consulting & Training
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- United Kingdom
Hillside Road
Ashtead
KT21 1RZ
+44 20 7046 1328
Ashtead
KT21 1RZ
+44 20 7046 1328
- United States
447 Broadway
New York
NY 10013
+1 646-718-4720
New York
NY 10013
+1 646-718-4720
- ZOKRI helps leaders and teams achieve strategic goals using the OKR (Objectives & Key Results) framework. Our platform aligns strategy, goals, and people, fostering engagement and growth through comprehensive training and management systems.
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