Craft a winning strategy that brings clarity and focus to your team’s goals – then align your OKRs seamlessly within just a few days.
A strategy's core is a story about your customers and their needs, what you sell and your ability to help them better than their alternate choices.
Performance is as much about feelings and emotions as logic and rational thought.
It’s essential to have an inclusive strategy where your bets people have been heard and have been able to contribute.
We will help you cut through the noise, find you your 'superpowers', tell your story and bring everyone along for the ride.
When you can get under the skin of your customers and clearly articulate what market you’re in and how you propose to provide unique value that is important to them and differentiates you, you create purpose, direction of travel and excitement.
With that comes optimism.
Why does this matter? Confidence and belief are the lifeblood of a company. When you stop believing in the place you’re in, you start looking for a better and safer place.
Strategy is not just for owners and shareholders. Along with culture, it is the glue that holds everything and everyone together. Even if you’ve found yourself experiencing more challenging times, strategy can reassure, unite and create the brief and optimism you need.
Strategy addresses the problem/challenge.
The best strategies are customer value-focused.
Strategy create unique and valuable capabilities.
Make sure your strategy is easy to communicate and can be understood, recalled and followed. Use storytelling techniques to help achieve this.
Strategy plays to your strengths, avoids your weaknesses and takes advantage of trends
Winning strategies involve investing in capabilities that create and sustain a long-term competitive advantage.
Your strategic narrative will clarity who your ideal customers are, the challenges they face and the solutions and value they need from you.
You will share what you have seen that really matters to these customers and where you propose to be unique. This is your point of difference and competitive advantage.
Go from being compared to many competitors to being compared with a few or NONE.
Go from having no real point of difference to being clearly different and better.
Go from selling to customers that are price sensitive to having the choice not to compete on price.
Strategic maturity happens when a business can follow a process that results in strategic choices being made. Their choices are clearly articulated along with the unique differentiating value that the business intends to provide a very specific group of customers.
Goals, measures and people alignment can now follow.
The majority of strategies we assist in developing are completed in just 3 days or less, providing a swift and effective foundation for future success.
At the end of this time everyone will be on the same page, happy and ready to go.
You will have laid the foundations for metrics and OKRs to deliver on your beliefs and potential.
You will have documents you can be proud of and be ready to share the journey with employees and shareholders.
One misconception is that to create a great strategy, you need to invest a lot of senior leadership time at the beginning of the year to create one.
Another is that it takes a strategic genius to create one.
We find that for most SMBs with 50 - 500 or so people, the starting point is not a blank sheet or paper. There’s knowledge, insights and ideas aplenty. What’s missing is structure, process and the ability to hear each other and be objective, which is where we come in.
This is why in a majority of cases we are able to help leaders to get a point where there is consensus, belief and an ability to describe the strategy in 3 days or less.
Reignite growth or accelerate success with OKR implementation.
In just 2 – 4 minutes, answer key questions to assess your strategic and execution capabilities. Discover strengths and pinpoint areas for improvement to drive better results.
- 2 - 4 mins
Answer 7 questions and discover how good your strategic capability is, and where it might be improved.
- 2 - 4 mins
Answer 5 questions and discover how good your execution capability is, and where it might be improved.
OKR consultants and trainers teach teams new skills and ensure your OKRs will have the impact you expect and can be achieved.
As important as the metrics is the ability to use and act on them. We train and coach teams on how to approach improving metrics in the fastest time and least effort.
Discover our resource library, where strategic leaders and industry experts share insights on growth strategies, OKRs, goal alignment, and execution excellence.
- Consulting & Training
- Software
- United Kingdom
Ashtead
KT21 1RZ
+44 20 7046 1328
- United States
New York
NY 10013
+1 646-718-4720
- ZOKRI helps leaders and teams achieve strategic goals using the OKR (Objectives & Key Results) framework. Our platform aligns strategy, goals, and people, fostering engagement and growth through comprehensive training and management systems.
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