OBJECTIVE - Make it obvious we're the clear market leader in [CATEGORY]
OBJECTIVE - Our ambition is funded
Corporate OKRs are sometimes called Company OKRs as well, and describe what the company’s goals are, and how success is being measured. They are also the goals that all team goals should be aligning themselves to. All activity in the company should be pushing bottom-up towards the Company Goals.
The biggest difference between Team OKRs and Corporate OKRs is the length of time they run. A typical period is 12 months. But this is not a hard rule, and shorter-term Corporate OKRs can be set, and of course, goals can be reviewed and changed through-time if there’s an issue with either the goal or goal metrics.