Corporate OKR Examples

Corporate OKRs are top of the OKR hierarchy

They provide direction to other teams and are often Annual as opposed to being Quarterly or Monthly

OBJECTIVE - Create a Healthy SaaS company

KEY RESULT 1 – Increase ARR to $3.5m  METRIC – ARR
KEY RESULT 2 – Increase Average Monthly MRR Growth Rate to 20%  METRIC – MRR Growth Rate
KEY RESULT 3 – Reduce Average Net MRR Churn % to 1%  METRIC – Net MRR Churn %
KEY RESULT 4 – Increase LTV : CAC to 5  METRIC – LTV : CAC

What does a Healthy SaaS Company look like? Scaling ARR, fast growth MRR, low churn and strong unit economics are a great start.

OBJECTIVE - Sustainable Customer Acquisition Costs

KEY RESULT 1 – Reduce CAC to $1.6K  METRIC – CAC

OKRs can have just one Key Result. This is a good OKR because sustainable growth requires you to have a low Customer Acquisition Cost / Cost of Acquiring Customer. It could be paired with the LTV : CAC ratio Key Result as well.

OBJECTIVE - Help our people do their best work and succeed

KEY RESULT 1 – Reduce Annual Employee Churn to 10%  METRIC – Employee Churn
KEY RESULT 2 -Increase Goal Achievement to 80%  METRIC – Goal Achievement
KEY RESULT 3 – Increase Employee Satisfaction : Really Satisfied to 80%  METRIC – Employee Satisfaction

Behind every great company there are happy and engaged people doing their best work. What would a company succeeding in this have as its goal metrics? We’d recommend low Employee Churn, high levels of Goal Achievements, and high levels of Employee Satisfaction. There are more HR OKRs in the Functional Team examples.

OBJECTIVE - Prove Product Market Fit

KEY RESULT 1 – Increase Average Monthly MRR Growth Rate to 20%  METRIC – MRR Growth Rate
KEY RESULT 2 – Reduce Average Net MRR Churn % to 1%  METRIC – Net MRR Churn
KEY RESULT 3 – Increase SaaS Quick Ratio to 5  METRIC – Calculation
KEY RESULT 4 – Increase NPS to 50  METRIC – NPS

Achieving Product Market Fit is the foundation for SaaS Growth. This OKR is designed to prove Product Market Fit with sustained MRR Growth, low Churn, and product affinity (NPS).

Corporate OKRs are sometimes called Company OKRs as well, and describe what the company’s goals are, and how success is being measured. They are also the goals that all team goals should be aligning themselves to. All activity in the company should be pushing bottom-up towards the Company Goals.

The biggest difference between Team OKRs and Corporate OKRs is the length of time they run. A typical period is 12 months. But this is not a hard rule, and shorter-term Corporate OKRs can be set, and of course, goals can be reviewed and changed through-time if there’s an issue with either the goal or goal metrics.

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