OBJECTIVE - Create a Healthy SaaS company
What does a Healthy SaaS Company look like? Scaling ARR, fast growth MRR, low churn and strong unit economics are a great start.
OBJECTIVE - Sustainable Customer Acquisition Costs
OKRs can have just one Key Result. This is a good OKR because sustainable growth requires you to have a low Customer Acquisition Cost / Cost of Acquiring Customer. It could be paired with the LTV : CAC ratio Key Result as well.
OBJECTIVE - Help our people do their best work and succeed
Behind every great company there are happy and engaged people doing their best work. What would a company succeeding in this have as its goal metrics? We’d recommend low Employee Churn, high levels of Goal Achievements, and high levels of Employee Satisfaction. There are more HR OKRs in the Functional Team examples.
OBJECTIVE - Prove Product Market Fit
Achieving Product Market Fit is the foundation for SaaS Growth. This OKR is designed to prove Product Market Fit with sustained MRR Growth, low Churn, and product affinity (NPS).
Corporate OKRs are sometimes called Company OKRs as well, and describe what the company’s goals are, and how success is being measured. They are also the goals that all team goals should be aligning themselves to. All activity in the company should be pushing bottom-up towards the Company Goals.
The biggest difference between Team OKRs and Corporate OKRs is the length of time they run. A typical period is 12 months. But this is not a hard rule, and shorter-term Corporate OKRs can be set, and of course, goals can be reviewed and changed through-time if there’s an issue with either the goal or goal metrics.