If you need brand prestige for your board or investors, hire one of the big consultancies. Their name carries weight in certain contexts.

But if you need actual transformation—strategy that gets executed, capability that persists, breakthrough performance that lasts—you don't need the big guys. You need what we provide at a fraction of the cost.

Ask yourself: Do you need impressive slides and consultant prestige, or do you need your organisation to think and execute strategically on its own?

Three ways:

1. We're not paying for global infrastructure: No fancy offices in 100 countries. No partner retreats in the Maldives. Our overhead is lean.
2. We're specialists, not generalists: We focus on strategic growth for companies in the danger zone. The big firms do everything from audit to digital transformation. Specialisation creates efficiency.
3. We leverage assets and technology: Our frameworks, materials, videos, handbooks and platform speed up the time-to-excellence.

We deliver senior expertise and proven methodology without the brand tax.

Be honest about the tradeoff: Big firms give you prestige, we give you results.

Some boards understand that big firm name recognition doesn't equal better outcomes. If your board is sophisticated, they'll appreciate performance-based pricing and capability building over brand names.

If your board requires one of the big guys for credibility reasons, we're not the right fit. But if they care about ROI and actual transformation, we're the better choice.

Our methodology is research-backed and proven across dozens of engagements. We combine:

• Academic research on competitive advantage and strategic thinking
• Neuroscience of change management
• Practical functional expertise from leaders who've scaled these departments

The big firm have brilliant frameworks. We have frameworks plus execution support plus capability building plus performance-based pricing. Different doesn't mean less rigorous. It means optimised for your success, not our brand prestige.

Big firms don't publish success rates, and neither do we (client confidentiality).

What we can tell you:

• 80%+ of our clients come to us in low/no growth and achieve 10%+ growth within 12 months
• Our performance bonus model means we only get paid the full fee when clients succeed
• Clients renew our platform at 85%+ rates, indicating ongoing value

Big firm success rates are hard to measure because "success" is often defined as "we delivered the strategy deck" not "the strategy actually drove results."

Trust should be based on methodology, results, and alignment of incentives—not brand size.

We offer:

• Research-backed approach (you can verify our methodology)
• Case studies with real results (we'll connect you with clients)
• Performance-based pricing (we share your risk)
• Functional depth from operators who've done the work

Big firms offer:

• Brand prestige
• Larger consultant bench
• Guaranteed fees regardless of your results

Which matters more for your transformation: our name or your outcomes?