Free for 90 Days – £100 Per Month If You Stay
Every CEO is on a Journey to excellence and greatness.
The Growth Catalyst Community is built around a single truth: the best advice comes from people who’ve already walked the path, and the best mentors never stop walking it.
You’ve stepped into the role. The challenge is real. You need to hone your skills and need peers who get it and can help, because they’ve been there.
You’ve earned hard-won perspectives. You’re still learning, but you’re also the person a younger CEO desperately needs in the room today too.
Your experience is commercially valuable. The community connects you with the right CEOs, and gives your insight the platform it deserves right now.
Wherever you are on this journey, welcome.
Meet leaders at the same growth stage: Managing Scaling at 20% +, Growth Catalysts, Finding Product Market-fit
Meet leaders of businesses your size and with similar challenges: - 50 - 100, 101 - 300, 301 - 500, 500+
Deep-dive into expert briefings and masterclasses in strategy, goal-setting, execution and culture, without the noise of YouTube or the generic output of AI.
Every week we run Think Tanks on one topic that's current, front-of-mind - to be solved with experts and peers.
Learn from CEOs who've scaled, exited and led through complexity, plus researchers and authors at the cutting edge.
Share advice and build relationships before making making a relationship more formal in the future.
What is a Think Tank?
Via Zoom, 3×10-minute Expert Briefings followed by 1 hour of Peer Discussion. Post event report on ideas circulated.
Is Your GTM Motion Outdated and How Would You Know?
The playbooks that got you here were built for a buyer journey that is changing fast. Channels are saturating, outbound is being commoditised by AI, and the best GTM talent now screens companies before accepting roles. This session debates how to honestly audit whether your go-to-market is still working and what it actually takes to change it when your team's identity is built around the old approach.
How Do You Grow Your People When You Can't Hire?
Hiring pauses do not have to mean capability pauses, but for most companies that is exactly what happens. This session debates what deliberate internal development actually looks like when there is no budget, no clear promotion path, and a team that is already stretched. The hard question: how do you develop someone without implicitly promising them something you cannot deliver?
When the People You Manage Used to Be Your Peers?
You have been at this company for years. You know where the bodies are buried, you have history with almost everyone in the building, and some of your direct reports were until recently your friends, your lunch companions, or the people you vented to about the previous boss. Now you are the boss. This session debates one of the most personally uncomfortable transitions in leadership: how to build the professional distance the role requires without becoming a different person, losing the relationships that made you effective, or overcorrecting into the kind of formal, guarded behaviour that makes everyone around you uneasy. There is no clean answer and no framework that makes it comfortable. But there are CEOs in this room who have navigated it, and that is worth more than any theory.
AI Could Be Making Your Team Busier, Not More Productive. What Are You Doing About It?
The research signal has been consistent for months: AI tools are intensifying workloads, not reducing them. Teams are producing more output but not getting hours back. This session debates what genuine AI-enabled productivity looks like versus adoption for its own sake, and what a CEO should do when the evidence suggests their AI spend is creating work rather than eliminating it.
Trust Is Your Scarcest Resource and You Are Probably Spending It Without Noticing
Most CEOs believe they are trustworthy because they are consistent. But consistency and transparency are different currencies. This session debates the specific ways new CEOs quietly erode trust, through information they do not share, feedback loops that break down, and signals they do not see until it is already a problem. The uncomfortable question: how do you know whether your team is being fully honest with you right now?
Board Management Is a CEO Skill. Are You Actually Good at It?
Most new CEOs treat the board as an audience to impress or an obstacle to manage. The ones who last longest treat it as a resource and know how to use it as one. This session debates what genuinely good board management looks like versus what most CEOs actually do, and focuses on the one thing that separates the two: the willingness to share difficult information before you are forced to.
Your Calendar Is Your Strategy. So What Does It Actually Say?
The evidence is consistent: most new CEOs have their time ratio inverted, spending the majority of time in the business rather than on it. This session uses real, anonymised calendar data as the starting point for an honest conversation about strategic time allocation, what it actually takes to shift the ratio, and what strategic work is not getting done because you are still in the operational stream.
Who Do You Actually Call When You Are Genuinely Unsure?
Research shows 27% of CEOs struggle with significant loneliness and isolation, but the real issue is more specific than that. It is the absence of a single person you can be fully honest with about the business. You cannot be fully candid with your board, your team, your investors, or often your partner. This session is a frank conversation about what a real support infrastructure looks like, why most CEOs do not have one, and what it costs them in decision quality.
How Much of Your Organisation's Energy Is Just Performance?
Pre-meetings before the real meeting. Decks nobody reads fully. Status updates that serve anxiety rather than alignment. Most organisations are running a hidden second job, the management of being seen to manage. This session debates how much coordination overhead is genuinely necessary versus structural waste, and what it takes to recover that capacity without destroying the sense of inclusion people depend on.
Is Your Pricing Wrong?
A 5% improvement in price realisation typically produces more bottom-line impact than a 20% reduction in costs. Most SMB CEOs are significantly undercharging, not because they do not know it, but because fixing it means having difficult conversations with the customers who got them here. This session debates the psychology behind pricing decisions, what is actually at risk when you raise prices versus what you believe is at risk, and what it takes to make one change in the next 90 days.
If any of these resonate, you’re not early — you’re exactly on time.
Two missed quarters. Margin eroding. Acquisition costs climbing. You know the targets — you just can't see why the organisation isn't hitting them.
Most CEOs double down on pressure. Those who join get playbooks that address what's actually broken beneath the numbers.
The problem isn't effort. It's execution clarity everywhere.
Alignment in the room, fragmentation out of it. Work is happening, but the right things aren't moving.
Research-backed best practices on goal-setting, execution rhythm, and culture give your whole SLT a way forward.
You don't need more meetings. You need a better operating system.
New markets, bigger team, more complexity. What worked at 50 people doesn't work at 150.
This is the window where the right peer group and the right playbooks compound fastest.
Growth is the goal. Scaling well is the discipline required.
Hours of Audio to Develop your Skills · Under 30 min Each
Avoiding Target Setting Resistance
Outcome-driven measurement — designed for the realities of how targets are experienced inside organizations.
Built to move teams from activity to outcomes, without turning targets into weapons.
OKRs Done Right: The Execution Infrastructure For Your Strategy
ZOKRI's OKR implementation methodology — built over a decade of hands-on work, refined across hundreds of implementations.
Designed not from theory, but from practice.
Building an Experimentation Mindset for Strategic Progress
How fast-growing companies run smaller, faster tests that accelerate learning and reduce the cost of being wrong — redirecting energy from defending assumptions to testing them.
Over 40 hours of CEOs sharing their playbooks and head earned knowledge and Author/Researches providing new perspectives.
Garry Ridge
Chairman Emeritus – WD-40 Company
Collette is joined by Garry Ridge — culture coach, author of Any Dumb Ass Can Do It, and former CEO of WD-40. Over 25 years, he grew the company to 176 countries, 6× revenue, and over $3B market cap while achieving 93% employee engagement.
Garry explains why culture multiplies strategy, sharing his formula: success = will of the people × strategy. He outlines four leadership foundations — belonging, making people feel they matter, psychological safety, and coaching instead of managing.
They also discuss servant leadership, treating mistakes as “learning moments,” removing high-performing jerks who damage culture, and how leaders can build real connection in a hybrid world. Garry also shares why AI should free humans to focus on connection, creativity, and learning.
Matt Roberts
Matt is the founder of ZOKRI and leads many of our consulting and training engagements himself. His expertise is in Strategy, OKRs and Execution, but his skills are very much in communication, facilitation and critical thinking.
His skills as a consultant have been built on a foundation of product, marketing, and sales leadership. He’s led marketing agencies, founded, scaled and exited a tech company, and is a CEO himself.
Ian Harvey
Ian has led projects for large enterprises, scale-ups, and owner-run SMBs. He is an exceptional strategist and an expert in OKR implementation. This ensures we deliver the value everyone wants to see from this exciting, outcome-based goal-setting methodology.
His deep understanding of the product management function has also proven incredibly useful where product-led growth is central to the strategy.
Florent Cossarizza
Florent is our GTM-focused principal. Where Ian and Matt naturally focus on product-led growth, Florent brings a GTM perspective and helps to sharpen and align your marketing-led growth strategy.
Marketing teams are usually blown away by his experience and insights, welcoming him into their team planning conversations with open arms.
Chrisna Kruger
Krisna leads functional goal setting and initiatives. The places where operational excellence is sought but often not achieved. Places like PMO, HR, Finance and Legal.
Having been a leader in enterprise organisations at Microsoft and King, as well as scale-ups, her financial and operational skills bring yet another perspective to growth-focused projects.
Collette Easton
Collette, another ex CEO, is now an executive coach. She works with leadership teams to develop their management skills, whilst also supporting the more human aspects of leadership that often hold us back, such as imposter syndrome, stress, and neurodiversity (e.g., ADHD).
Katie Philips
Katie is a senior communications executive with strategic communications, change-management and executive coaching being some of the many talents that community members benefit from. When you know how important comms to change and growth, you get the value of the skills Katie brings.
Chris Caira
Chris is a PMO for larger projects and is also skilled in OKRs himself. Another talent Chris brings is his growing knowledge of the use of automations and AI agents to help functional teams speed up time-consuming processes, e.g. data enrichment for teams like Sales.
Matt Humphreys
Matt is in charge of the creative and production of our training materials, as well as white-label training or customer learning and development platforms. His use of a range of media, from video and audio to one-page design and animation, makes the materials and courses he helps the team create stunning.
Whether you’re a new CEO or have the t-shirt, you will feel at home and be able to learn, give back and earn.
Free for 90 Days
£100 Per Month If You Stay
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Glen has scaled and exited several companies. He helps customers develop their strategies, use OKRs, and execute their plans.
His deep understanding of sales processes and AI enablement makes him a great fit for customers with challenges in those areas.