"Launch the feature" is not a Key Result.
Task-based Key Results (e.g. "launch the feature") are an anti-pattern, they measure activity, not outcome (the Activity Trap). Tasks belong in Initiatives, Process Commitments and Experiments instead.
To convert a task into an outcome, ask: What would be different if we succeed? How would we know we've made an impact? What problem are we really solving? Or: "It's 3 months from now and we've succeeded, what changed, what metrics moved?" See Outcome Thinking.
Martin's Law II is the sharpest argument here: The Customer Is the Only Judge, "initiative completion" is internal theatre unless customer behaviour changes.
From the ZOKRI OKR Handbook, the methodology we install and maintain.
Reading about method is not the same as running it. We install this system and build the capability that stays.
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