Start-ups learn from our successes and mistakes.
We walk with you, guide, and sometimes pick you up, exactly when you need it.
We have self-funded, raised seed and venture rounds, built go-to-market from nothing, led product and engineering teams, and exited. So you get the decisions with the scar tissue attached: what worked, what we got wrong, and how to tell which one you are looking at.
Three fronts. In this order, for a reason.
Founders usually run all three at once and lose to the loudest. Demand before you build. Feedback before you add. Money and team held steady underneath the whole thing.
Validate the market
Before anything is built, the question is whether anyone else has your problem badly enough to pay to be rid of it.
Build and launch
Get the smallest honest version in front of paying customers, then let them tell you what to do next.
Team and money
The founding team, the cash and the handful of numbers that tell you whether any of it is working.
Coaching from experience, and from empathy.
We have raised seed and venture rounds. We have built go-to-market functions and led product and engineering teams. We have scaled companies and exited one. We have also had the month where the pipeline was empty and the runway was short, which is the part that makes the advice useful.
Past fifty people and it is the system that is creaking? That is Scale Ready →
The questions founders actually ask.
How is this different from Scale Ready? +
Scale Ready is for companies of fifty to five hundred people who already run some kind of operating model, whether they designed it or not. Start-up is for founders still proving the thing works. Different problem, different pace, same people coaching you.
We have not built anything yet. Too early? +
That is the cheapest moment to talk. Most of the expensive mistakes we see were made before anything was built, in the choice of customer and problem.
Will you help us raise? +
We have raised seed and venture rounds ourselves, so we will tell you honestly how your numbers and your narrative look from the other side of the table. We are coaches, not a placement agent, and we will not introduce you to people we would not vouch for.
Do we need OKRs at this size? +
Not the machinery, no. You need two or three things that matter this quarter, a number against each, and a weekly half hour where you look at them honestly. That is the whole thing at five people. The rest can wait until there is a rest to run.
Who will we work with? +
Founders and operators who have done it, including a co-founder who has built two SaaS companies with one exit. Not a delivery team reading from a deck.
Thirty minutes, and a straight answer.
Bring the thing you are stuck on. You will leave with a view on what to test next, whether or not you work with us.