OKR Consultants, OKR Advisors - Experts in US, UK, EU

Implement OKRs To Execute Your Strategy With Ruthless Focus & Enviable Speed

We teach teams to focus on less, optimise for outcomes not work, and achieve more in less time.

Which is why a x20+ ROI within 12 months is typical.

Hundreds of OKR Implementations Later, We Know What Works

Prepare

Facilitate

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From Scale-ups to Global Enterprise OKR Implementations

Whether you’re a 50 person scale-up, a 5,000 employee enterprise we’ve got the experience you want to adapt our approach to your reality.

First time with OKRs or a re-boot of a previous attempt, we’ve know how to approach both to ensure that they succeed and make a big difference to performance and culture.

B2B Service Company

“ZOKRI didn’t help us implement OKRs. They transformed how we think about growth. The integration of strategy, change management, and coaching allowed us to focus on what mattered and execute as a cohesive, high-performing team.”

UK Tech Company

“We used ZOKRI to drive our strategic objectives. The results exceeded our expectations. ZOKRI sparked critical conversations that weren’t happening before – removing roadblocks, clarifying priorities, and driving collaboration across the business. We didn’t just set better goals – we fundamentally changed how teams communicate, prioritise, and work together to achieve them.”

UK PLC

“After success with one division we got ZOKRI in again to help another division with strategy, execution and culture building. Results 12 months after the first engagement? Revenue is up, bonuses are being paid for the first time in years, and we have the biggest pipeline in 5 years, and it’s scaling.”

European Scale-up

“ZOKRI helped to re-boot our OKR program and got us to think more strategically and re-think how teams work towards better OKRs and make progress much faster. Teams now know the big bets we’re making and can easily align.”

Multi-market Winner

“We are a complex org with many companies in many categories, across many countries. ZOKRI trained thousands of people with a mix of workshop, training material, learning management systems, and mentoring – with outstanding results.”

Still Working On Your Strategy? Let Us Help.

Let us use our tried and tested strategic planning process to help you and your teams craft your winning strategy. At every stage we will also act as thinking partners to optimise critical thinking, minimise biases and ensure objectivity and achievability – with strategic OKRs being the beneficiary if this work.

Your Team

Get to meet our Product, Sales & Marketing, Operational and Cultural Led Growth Planning expertise. Who are also experts in Strategic Communications, Metrics Models, OKR + Initiatives, Org. Alignment, Reporting and Incentivisation.

Matt Roberts

Matt is the founder of ZOKRI and leads many of our consulting and training engagements himself. His expertise is in Strategy, OKRs and Execution, but his skills are very much in communication, facilitation and critical thinking.

His skills as a consultant have been built on a foundation of product, marketing, and sales leadership. He’s led marketing agencies, founded, scaled and exited a tech company, and is a CEO himself.

Ian Harvey

Ian has led projects for large enterprises, scale-ups, and owner-run SMBs. He is an exceptional strategist and an expert in OKR implementation. This ensures we deliver the value everyone wants to see from this exciting, outcome-based goal-setting methodology.

His deep understanding of the product management function has also proven incredibly useful where product-led growth is central to the strategy.

Florent Cossarizza

Florent is our GTM-focused principal. Where Ian and Matt naturally focus on product-led growth, Florent brings a GTM perspective and helps to sharpen and align your marketing-led growth strategy.

Marketing teams are usually blown away by his experience and insights, welcoming him into their team planning conversations with open arms.

Chrisna Kruger

Krisna leads functional goal setting and initiatives. The places where operational excellence is sought but often not achieved. Places like PMO, HR, Finance and Legal.

Having been a leader in enterprise organisations at Microsoft and King, as well as scale-ups, her financial and operational skills bring yet another perspective to growth-focused projects.

Collette Easton

Collette, another ex CEO, is now an executive coach. She works with leadership teams to develop their management skills, whilst also supporting the more human aspects of leadership that often hold us back, such as imposter syndrome, stress, and neurodiversity (e.g., ADHD).

Katie Philips

Katie is a senior communications executive with strategic communications, change-management and executive coaching being some of the many talents that community members benefit from. When you know how important comms to change and growth, you get the value of the skills Katie brings.

Chris Caira

Chris is a PMO for larger projects and is also skilled in OKRs himself. Another talent Chris brings is his growing knowledge of the use of automations and AI agents to help functional teams speed up time-consuming processes, e.g. data enrichment for teams like Sales.

Matt Humphreys

Matt is in charge of the creative and production of our training materials, as well as white-label training or customer learning and development platforms. His use of a range of media, from video and audio to one-page design and animation, makes the materials and courses he helps the team create stunning.

Why OKR Implementation Can Fail

With ZOKRI, you’re will not.

Leadership couldn’t agree on what’s actually strategic, so OKRs became a list of everything

They were told to implement OKRs they didn’t help create, so they quietly ignored them

We wrote OKRs about collaboration but didn’t fix the silos and politics

OKRs weren’t integrated into how we actually operate – they were a separate reporting exercise

We obsessed over writing OKRs correctly instead of building strategic thinking capability

After the workshop, we had no ongoing support to maintain discipline and course-correct

When results didn’t come immediately, leadership moved on to the next initiative

Rescuing a Failed Implementation is Harder Than Starting From Zero

Your organisation has already learned that “OKRs don’t work here.”
We have to overcome that scepticism while fixing what went wrong.

Starting Fresh

Rescue Work

Overcome cynicism and learned helplessness
Diagnose and fix specific failure points
Rebuild trust that "this time will be different"
Move fast to show early wins before sceptics dismiss it
Address the politics and scars from previous attempts

"60% of our clients are rescue engagements. We specialise in the hard cases - organisations that tried and failed, where scepticism is high and trust is low. That's our expertise."