OKR Consultants, OKR Advisors - Experts in US, UK, EU

OKR Roll-Out or OKR-Rescue Experts Achieve Breakthrough Performance

60% of our clients come to us after failed OKR implementations.
We know exactly why they fail – and how to fix them.

If you’ve never used OKRs, our team of OKR Consultants and Trainers will implement them perfectly the first time.

Just Some Of The Companies We've Helped Use OKRs To Unlock Growth

Technology Scale-up

“We’d tried OKRs twice before. Both times they fizzled after a few quarter. This time was different – our middle managers actually bought in because could see how it worked for them and their teams – it made sense. 9 months later, our OKRs actually shape decisions and growth is 12 points up.”

Old Established & Stuck

“We read the book and thought we were using OKRs. They were mostly a list of what we were doing in each team. This team taught us to think strategically. Our leadership team is finally aligned on what actually creates competitive advantage, and our OKRs now reflect that clarity than ever before.”

Your Team

Get to meet our Product, Sales & Marketing, Operational and Cultural Led Growth Planning expertise. Who are also experts in Strategic Communications, Metrics Models, OKR + Initiatives, Org. Alignment, Reporting and Incentivisation.

Matt Roberts

Matt is the founder of ZOKRI and leads many of our consulting and training engagements himself. His expertise is in Strategy, OKRs and Execution, but his skills are very much in communication, facilitation and critical thinking.

His skills as a consultant have been built on a foundation of product, marketing, and sales leadership. He’s led marketing agencies, founded, scaled and exited a tech company, and is a CEO himself.

Ian Harvey

Ian has led projects for large enterprises, scale-ups, and owner-run SMBs. He is an exceptional strategist and an expert in OKR implementation. This ensures we deliver the value everyone wants to see from this exciting, outcome-based goal-setting methodology.

His deep understanding of the product management function has also proven incredibly useful where product-led growth is central to the strategy.

Florent Cossarizza

Florent is our GTM-focused principal. Where Ian and Matt naturally focus on product-led growth, Florent brings a GTM perspective and helps to sharpen and align your marketing-led growth strategy.

Marketing teams are usually blown away by his experience and insights, welcoming him into their team planning conversations with open arms.

Chrisna Kruger

Krisna leads functional goal setting and initiatives. The places where operational excellence is sought but often not achieved. Places like PMO, HR, Finance and Legal.

Having been a leader in enterprise organisations at Microsoft and King, as well as scale-ups, her financial and operational skills bring yet another perspective to growth-focused projects.

Collette Easton

Collette, another ex CEO, is now an executive coach. She works with leadership teams to develop their management skills, whilst also supporting the more human aspects of leadership that often hold us back, such as imposter syndrome, stress, and neurodiversity (e.g., ADHD).

Katie Philips

Katie is a senior communications executive with strategic communications, change-management and executive coaching being some of the many talents that community members benefit from. When you know how important comms to change and growth, you get teh value of the skills Katie brings.

Chris Caira

Chris is a PMO for larger projects and is also skilled in OKRs himself. Another talent Chris brings is his growing knowledge of the use of automations and AI agents to help functional teams speed up time-consuming processes, e.g. data enrichment for teams like Sales.

Matt Humphreys

Matt is in charge of the creative and production of our training materials, as well as white-label training or customer learning and development platforms. His use of a range of media, from video and audio to one-page design and animation, makes the materials and courses he helps the team create stunning.

How Our OKR Consultants Approach OKR Implementations

A program of work will differ between customers based on the project scope, size, experience with OKRs, and other factors. Here are some typical phases.

Phase 1: Leadership Buy-in & Training

What we do:

Interviews with key stakeholders to understand perspectives
Check for consensus on what actually creates competitive advantage
Define 3-5 strategic objectives that leadership genuinely owns
Prepare to present strategy (not OKRs yet) to middle management

You get:

Phase 2: Middle Management Buy-in

What we do:

Present strategy and invite genuine challenge (not rubber-stamping)
Functional experts facilitate cross-functional alignment
Middle managers develop OKRs that align with strategy
Form cross-functional teams with clear ownership
Train managers to lead OKRs with their teams (not just cascade them)

You get:

Phase 3: Organisational Launch

What we do:

You get:

Phase 4: Relentless Execution Support

What we do:

Weekly check-ins
Monthly strategic sessions to maintain momentum
Quarterly retrospectives and OKR refresh cycles
Expert intervention when teams hit obstacles
Continuous coaching for managers leading OKRs

You get:

Why OKR Implementation Can Fail

If you’ve tried OKRs

Leadership couldn’t agree on what’s actually strategic, so OKRs became a list of everything

They were told to implement OKRs they didn’t help create, so they quietly ignored them

We wrote OKRs about collaboration but didn’t fix the silos and politics

OKRs weren’t integrated into how we actually operate – they were a separate reporting exercise

We obsessed over writing OKRs correctly instead of building strategic thinking capability

After the workshop, we had no ongoing support to maintain discipline and course-correct

When results didn’t come immediately, leadership moved on to the next initiative

Rescuing a Failed Implementation is Harder Than Starting From Zero

Your organisation has already learned that “OKRs don’t work here.”
We have to overcome that scepticism while fixing what went wrong.

Starting Fresh

Rescue Work (What We Do)

Overcome cynicism and learned helplessness
Diagnose and fix specific failure points
Rebuild trust that "this time will be different"
Move fast to show early wins before sceptics dismiss it
Address the politics and scars from previous attempts

"60% of our clients are rescue engagements. We specialise in the hard cases - organisations that tried and failed, where scepticism is high and trust is low. That's our expertise."

Frequently Asked Questions

Rescue-specific questions answered

How is rescue different from a fresh OKR implementation?

Rescue work requires different expertise:

We diagnose specific failure points from your previous attempt
We address organisational scepticism and learned helplessness head-on
We move faster to show early wins before cynics dismiss it
We focus heavily on middle management buy-in (where most implementations die)
We rebuild trust that "this time is different" through our shared-risk model

Fresh implementations have open minds. Rescues have scar tissue. We specialise in scar tissue.

What if our previous consultants were from a Big 4 firm?

We see this often. Big 4 firms are excellent at strategy development but often weak at capability building and execution support. They deliver beautiful PowerPoints, then leave.

We focus on exactly what they missed: building your capability to execute, not just plan. And we stay with you through two quarterly cycles to ensure it sticks.

How do you overcome organisational cynicism?

Three ways:

We acknowledge it directly: "Your previous attempt failed. That's not your fault. Here's exactly why it failed and what we'll do differently."
We show, don't tell: Early wins in Week 1-3 demonstrate this isn't the same approach. Middle managers see their input actually shapes the strategy.
We share the risk: Our performance-based fee structure signals we're genuinely confident, not just selling another framework.

Cynicism is healthy scepticism from people who've been burned before. We earn their trust through results, not cheerleading.

What if our leadership team is part of the problem?

Often they are - but they usually don't realise it.

Week 1 is designed to surface and resolve leadership misalignment. We facilitate the hard conversations about what's actually strategic, where the real disagreements lie, and what creates competitive advantage for you.

If leadership isn't willing to challenge their own thinking, we'll tell you honestly that rescue won't work. We'd rather walk away than take your money for an engagement that's doomed.

How much does OKR rescue cost?

Investment is scaled to organisational complexity:

200-500 employees: One tier
500-1,500 employees: Higher tier (more middle managers, more cross-functional complexity)
1,500+ employees: Custom rescue engagement

We discuss specific pricing during your rescue consultation once we understand what failed and why.

What we can tell you: clients typically achieve 3-5x ROI within 12 months through revenue growth, margin improvement, and talent retention. And we share the risk - part of our fee is contingent on your results.

What if we fail again even with your help?

Honest answer: If you fail with us, it means either:

Leadership wasn't genuinely committed despite saying they were (we try to screen for this upfront)
External factors made success impossible (market collapse, regulatory crisis, etc.)
We misjudged the situation (rare, but possible - we're not infallible)

That's why we share the risk. If you don't achieve breakthrough on strategic OKRs or measurable revenue growth, you don't pay our performance bonus. We only win if you win.

Can you guarantee this will work?

No one can guarantee transformation - there are too many variables.

What we guarantee:

Our methodology is research-backed and proven across dozens of rescue engagements
We'll stay with you through two quarterly cycles, not disappear after launch
We'll diagnose exactly what went wrong and fix those specific failure points
We share the financial risk through contingent pricing

If you follow the process with genuine commitment, the odds of success are very high. But transformation requires your leadership and organisation to do hard work - we can't do it for you.

What Your Next Steps Can Look Like

Book Your Rescue Consultation

We’ll discuss:

No sales pitch. Honest diagnosis of whether we can help.

Pre-Work & Diagnosis

We’ll discuss:

You’ll arrive at Week 1 with a clear diagnosis and rescue roadmap.

The Rescue Begins

We’ll discuss:

This is where real transformation begins – with your leadership team fully aligned.

Limited Rescue Capacity

Rescue work is more intensive than fresh implementations. We deliberately engage our team of OKR Consultants work on to ensure quality – we want to be invested and not clock watching.

If you’re going to try OKRs again, do it right this time.