What The Internet Teaches You About OKRs. And What It Doesn't.

If you’re serious about using OKRs to drive growth and smash revenue and profit forecasts, this one’s for you.

12 +

Years of singular focus on OKRs

100+

Real implementations

The OKR Think Tank

Think Tanks examine the frameworks, challenges, problems and opportunities that directly impact growth, profitability and culture.

OKRs are our specialty at ZOKRI. This Think Tank definitely fits the bill.

We Study The Status Quo

Research, expert literature, failure patterns, and industry data are synthesised before anyone enters the room.

Watch the status quo presentation

Bright Minds With Context

A curated group of experts and leaders who want to deep-dive into the challenges and test approaches assembles.

We move beyond status quo thinking.

We Share The Way Forward

Solutions, frameworks, perspectives, nuances and an implementation path are written up and distributed.

Download the full solution deck for £200.

“Every organisation I’ve seen plateau was rich with data and poor with questioning. The most useful thing you can do is make the unspoken visible.”

A common pattern, observed across hundreds of implementations

Using OKRs In Your Org.
What's The Status Quo?

Everything that the internet, the books, and the guides agree on. Solid, honest, and deliberately incomplete, which is exactly the point.

The Same Eight OKR Rules, Repackaged

Most OKR content gives you the same eight rules in a different font.

This deck covers the same ground because you need to know it.

It ends by naming exactly what it doesn’t cover, and why that matters.

Ready For What Better OKRs Look Like?

The Status Quo Teaches You The Syntax.
Here's What It Misses.

Six dimensions that determine whether OKRs create any performance impact at all. None of them appear in Measure What Matters.

What The Status Quo Teaches

What We Are Going To Teach You

OKRs as strategy, not templates - choices, crux, trade-offs
Strategic vs operational OKRs - different types, different rules
"Outcomes" requires a metrics model to mean anything real
Org-chart cascades don't drive strategy - value streams do
Initiatives and experiments need completely different management
Narratives not format disproportionally matters
How team topology determine speed and level of impact

Ready To Know More & Use OKRs To Drive Growth?

The Complete OKR Think Tank Output
For Only £200

One-time Access. Everything Included.

Hundreds of real implementations advice distilled and ready to use
The know-how that underpins our x20 ROI case studies
Think Tank deck with the 6 missing dimensions explained in detail
How to write better than good - great OKRs
Implementation planning - the 12-month sequence
Excel template with full written example to learn from

30 Minute Consultation Included

Your purchase includes a complimentary 30-minute session with ZOKRI Co-Founder Matt Roberts.

Most organisations can see the problem, but few can see how it shows up in their own system.

This session focuses on your reality.

Want To Help Your Boss Be A Better CEO

Get Them To Apply For Our CEO Community

What's Included?

CEO peer-group chat for same revenue and growth rate leaders
Growth focused Think Tank presentations
Webinars focused at current member challenges
CEO and topical expert interviews - their stories and advice
CEO briefings covering key skills like using framework, building operating systems, and managing change
The latest research and thinking on what drives growth
In-app chat to ask question on any topic covered

£1,500 PA

If you’re a CEO of a company with more than 50 employees and you join our podcast host to share your story and wisdom, and join a Think Tank to apply your brain to a member challenge, you will get a discounted membership.