If you’re serious about using OKRs to drive growth and smash revenue and profit forecasts, this one’s for you.
We were both reassured and horrified by what leaders would find when looking for help and advice on OKRs in top-ranking results, AI advice, and books like Measure What Matters.
We’re one of the few companies in the world that have been around for a decade, and done hundreds of implementations – from start-ups to scale-ups and global enterprises, and therefore truely know what works and does not.
We can spot OKR bull-shit a mile off and there’s lots out there.
We felt compelled to put it right, acknowledge what is right and plain wrong, and even performance-damaging. Then bundle it up so you can use OKRs for strategy execution, culture building, and growth.
Everything that the internet, the books, and the guides agree on. Solid, honest, and deliberately incomplete or fussy. You don’t really stand a chance of getting it right the first time.
Most OKR content gives you the same eight rules in a different font. Some is dangerously wrong or misleading.
Find out what’s wrong and what’s nuanced. More importantly, learn what was missed out.
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Glen has scaled and exited several companies. He helps customers develop their strategies, use OKRs, and execute their plans.
His deep understanding of sales processes and AI enablement makes him a great fit for customers with challenges in those areas.