What does an OKR consultant do?

An OKR consultant helps organisations design and implement the Objectives and Key Results framework correctly. This includes building the strategy architecture that OKRs sit within, designing the OKR hierarchy from company to team level, facilitating planning sessions, training internal champions, and embedding the check-in and reporting rhythms that make OKRs work long-term.

Why do most OKR implementations fail?

68% of OKR roll-outs do not last more than two years. The most common reasons are: OKRs disconnected from strategy, output-focused Key Results rather than outcome-focused ones, lack of leadership buy-in, no check-in rhythm, and treating OKR software as a substitute for proper implementation. Software alone cannot fix a poor OKR architecture.

How long does OKR implementation take with ZOKRI?

Most ZOKRI consulting engagements see initial OKRs running within 4–8 weeks. Full embedding — where OKRs are genuinely driving strategic decisions and team behaviour — typically takes 2–3 quarters. ZOKRI's combination of consulting and software accelerates this versus self-serve implementations, which often take 12–18 months to show results.

What is OKR training and who needs it?

OKR training teaches leadership teams and practitioners how to write, align, measure, and review Objectives and Key Results correctly. It is most valuable for organisations starting OKRs for the first time, those who have run OKRs but are not seeing commercial impact, and internal OKR coaches or champions who need to train and support their colleagues.

Expert Implementation. Every Time. At Every Scale.

Our advisors and consultants have implemented goal-setting capabilities across organisations ranging from 50 to 4,000 people, across sectors, structures, and starting points.

We don’t arrive with a framework and impose it. We find what fits your organisation, OKRs, an alternative approach, or a hybrid that reflects how you actually work. We then build the capability at every level to make it hold. Because a framework that doesn’t fit the organisation doesn’t get adopted. And a framework that does fit but isn’t understood doesn’t sustain.

We solve both.

TRUSTED BY AMBITIOUS COMPANIES

We Implement Goal Frameworks Like OKRs
To Build High Performing Cultures That Power & Speed Up Growth

Assets

We bring an extensive range of training materials and handbooks to build your own internal learning and development capability with – speed, quality and scalability solved.

Solutions

Perfected processes, templates and tools, along with expert facilitation and coaching helps teams to gather a wide range of ideas and perspectives for leaders to consider.

Capabilitities

Capabilitiies like critical thinking, increasing confidence in the ideas that will work, reaching consensus, and optimising resources are key to formulating great OKRs.

Experience

Experience counts, for example strategic comms is the most undervalued and under resourced stage of the OKR cycle so we get the message and the mediums right

Culture

Frameworks like OKRs are not only a format, they are a mindset, a capability and come with key rituals that need to be learned before they will become normal – “just what we do here”.

A Portfolio Of Complimentary & Transformational Services

We are proud to say that we have built deep levels of skill, expertise and capability in these areas and can be offer them in-person and remotely across the globe.

Strategy Re-boot

Using frameworks like Playing to Win, we advise, facilitate and coach SLTs towards an end-state of having a strategy the team has confidence in. A strategy will move you from where you are towards competitive advantage and much faster growth.

This comes with a strategic communications plan that ensures the strategy lands, is understood and is easy align with as it cascades through the organisation.

Strategy Sharpening

You often find that SLTs have a strategy; what is missing can range from having a few areas of ambiguity that need clarity, the right structure, better storytelling, clearly defined outcomes, and the communications planning that ensures it is understood and acted upon.

Strategy-sharpening programs are usually short sprint exercises with minimal downtime for leaders, with significant value achieved in the shortest possible time.

Strategic OKR Creation

The OKRs that sit at the top of the cascade influence and impact everything that aligns with them. How they are structured, what they say, how they say it, what they require of teams, and how often you review and evolve them impact performance.

Done well, you will have moved beyond concepts like pillars, perspectives, and operational excellence. You will have laid the foundations for strategy-powered growth.

OKR Implementation Advisory

Planning to use and roll out a new framework is more complicated than most leaders realise, as it involves not only implementation details that only experience reveals, such as the human response to change and threat or reward.

Great OKR implementation plans go beyond the acronym and usual guidance; they create energy, engagement, capability, psychological safety, autonomy and accelerated learning.

In-house OKR Training Capability Building

Training your trainers, your own OKR Champions, and training employees on how to set great OKRs and systematically achieve them now is the gift that keeps giving, quarter-on-quarter. It also helps to retain your talent.

From slides for in-person training presentations to multi-part, on-demand, narrated videos, tutorials, exercises and questions for learning systems, we have it covered.

OKR Drafting Workshops

The best OKR workshops are the ones where teams have been primed to come in primed and full of ideas, the conversations being had are often at a new level and sometimes challenging. This is where facilitation comes into its own.

Helping teams think critically and objectively, avoiding biases, as you go, is usually best done by an external facilitator that is neutral, and has the experience and toolkit needed.

OKR Lead Coaching

Selecting rising stars to lead OKRs is a great way to develop your talent and achieve the goals that really matter. Having a program that supports and develops these key people helps ensure they are not under-prepared and feel poorly supported.

We have a coaching program that ensure they enjoy the experience of leading an OKR that is driving real change, as they learn about themselves as well as leadership as they go.

OKR Check-in Shadowing

Check-in quality and frequency are the best proxies for OKR quality and value creation. We shadow and support the team to make these short meetings the best meeting of the week, which is the key to making goal setting and achievement cultural.

These meetings go beyond developing and ritualising an agenda. Check-ins are about developing the right mindset, building psychological safety, and optimising progress.

Personal Goal Setting Mastery

Having every employee set great Personal Goals, the kind that develop the individual and align with the company, is a skill and capability that HR teams often benefit from up-skilling in. It’s way more complicated than using SMART goals.

How we set goals and work towards them effectively differs from person to person, but there are core archetypes that we ensure you have the guidance and processes to support.

Goal Setting & Neurodiversity

Neurodiversity impacts goal setting and achievement at every level of the company. Creating the right approaches, guardrails, and enablement starts with awareness of the challenges and opportunities that come from harnessing your talent.

From ADHD to Autism and the spectrums in between, we can create the right environments to ensure the right goals are set and consistently achieved.

Strengths Profiling

When you’re trying to create cohesive teams with complementary skills, strengths and ways of working, whether for the SLT, functional teams, or individuals, a good diagnostic tool to get a baseline for each individual is strength profiling.

Our coaching team will run the profiling process and then meet with everyone to discuss what the profile revealed and what that means for them and the team.

OKRs & Incentives

What we are rewarded by drives our behaviours, and there is often a strategic conflict of interest in the structures we have created that need unpicking. Navigating the minefield of goals/OKR and incentives is not as simple as not linking any OKRs to incentives.

If you’re incentive plan is revenue and profit based, or a simple weighting of company , team and individual, we can improve this to create more motivation and achievement.

Executive Coaching

Having an external coach is a proven way to support and develop leaders. Our accredited coaching team has supported hundreds of leaders as well as more junior talent that leaders want to invest in and develop.

We are proud to say that all of our coaching work has proven to create real and measurable shifts in how the coachee thinks, behaves and acts.

Goal Setting & Achievement Software

Having a central place to set, communicate, update, and report on progress is a forcing function that results in greater strategy awareness, better, more strategically aligned goals, and faster progress towards those goals.

Our software adapts to what you need and how you work, and now includes a coaching agent to help teams set better goals.

Company Event Speaking

How we think about setting goals, how we set them, and how we choose to work towards them defines us as a company, as a team and as individuals. Raising awareness and fostering an affinity for goal-setting as a skill and discipline correlated with achievement and happiness.

We offer both a Keynote speech and a TED-style, shorter talk that will enlighten, energise and influence how your people think about goals within your company.

Pick and Mix

Engagements often use a variety of these services and products.

You can start small, perhaps test a service in a cohort or department, or use a large range of these as part of a comprehensive transformation plan

The choice is naturally yours.

From Scale-ups to Global Enterprise

Whether you’re a 50 person scale-up, a 5,000 employee enterprise we’ve got the experience you want to adapt our approach to your reality.

First time using OKRs or a re-boot of a previous attempt, we’ve know how to approach both to ensure that they succeed and make a big difference to performance and culture.

B2B Service Company

“ZOKRI didn’t help us implement OKRs. They transformed how we think about growth. The integration of strategy, change management, and coaching allowed us to focus on what mattered and execute as a cohesive, high-performing team.”

B2B Service UK Tech Company

“We used ZOKRI to drive our strategic objectives. The results exceeded our expectations. ZOKRI sparked critical conversations that weren’t happening before – removing roadblocks, clarifying priorities, and driving collaboration across the business. We didn’t just set better goals – we fundamentally changed how teams communicate, prioritise, and work together to achieve them.”

UK PLC

“After success with one division we got ZOKRI in again to help another division with strategy, execution and culture building. Results 12 months after the first engagement? Revenue is up, bonuses are being paid for the first time in years, and we have the biggest pipeline in 5 years, and it’s scaling.”

European Scale-up

“ZOKRI helped to re-boot our OKR program and got us to think more strategically and re-think how teams work towards better OKRs and make progress much faster. Teams now know the big bets we’re making and can easily align.”

Multi-market Winner

“We are a complex org with many companies in many categories, across many countries. ZOKRI trained thousands of people with a mix of workshop, training material, learning management systems, and mentoring – with outstanding results.”

Still Working On Your Strategy? Let Us Help.

Let us use our tried and tested strategic planning process to help you and your teams craft your winning strategy. At every stage we will also act as thinking partners to optimise critical thinking, minimise biases and ensure objectivity and achievability – with strategic OKRs being the beneficiary if this work.

Our Team

Meet our OKR consultants and trainers. We are not typical. We have a diverse and complementary range of skills, so we can meet your teams where they are, knowing much of what they know, and sometimes more. We’ve scaled and exited tech companies, served as CXOs, and worked in complex enterprise orgs. Most importantly, we’ve succeeded in accelerating growth with OKRs across a wide range of organisations and can do the same for you.

Matt Roberts

Matt is the founder of ZOKRI and leads many of our consulting and training engagements himself. His expertise is in Strategy, OKRs and Execution, but his skills are very much in communication, facilitation and critical thinking.

His skills as a consultant have been built on a foundation of product, marketing, and sales leadership. He’s led marketing agencies, founded, scaled and exited a tech company, and is a CEO himself.

Ian Harvey

Ian has led projects for large enterprises, scale-ups, and owner-run SMBs. He is an exceptional strategist and an expert in OKR implementation. This ensures we deliver the value everyone wants to see from this exciting, outcome-based goal-setting methodology.

His deep understanding of the product management function has also proven incredibly useful where product-led growth is central to the strategy.

Florent Cossarizza

Florent is our GTM-focused principal. Where Ian and Matt naturally focus on product-led growth, Florent brings a GTM perspective and helps to sharpen and align your marketing-led growth strategy.

Marketing teams are usually blown away by his experience and insights, welcoming him into their team planning conversations with open arms.

Chrisna Kruger

Krisna leads functional goal setting and initiatives. The places where operational excellence is sought but often not achieved. Places like PMO, HR, Finance and Legal.

Having been a leader in enterprise organisations at Microsoft and King, as well as scale-ups, her financial and operational skills bring yet another perspective to growth-focused projects.

Collette Easton

Collette, another ex CEO, is now an executive coach. She works with leadership teams to develop their management skills, whilst also supporting the more human aspects of leadership that often hold us back, such as imposter syndrome, stress, and neurodiversity (e.g., ADHD).

Katie Philips

Katie is a senior communications executive with strategic communications, change-management and executive coaching being some of the many talents that community members benefit from. When you know how important comms to change and growth, you get the value of the skills Katie brings.

Chris Caira

Chris is a PMO for larger projects and is also skilled in OKRs himself. Another talent Chris brings is his growing knowledge of the use of automations and AI agents to help functional teams speed up time-consuming processes, e.g. data enrichment for teams like Sales.

Matt Humphreys

Matt is in charge of the creative and production of our training materials, as well as white-label training or customer learning and development platforms. His use of a range of media, from video and audio to one-page design and animation, makes the materials and courses he helps the team create stunning.

Rescuing A Failed Implementation Or Starting From Zero

We will easily solve any previous failed implementations.

Starting Fresh

Rescue Work

"60% of our clients are rescue engagements. We specialise in the hard cases - organisations that tried and failed, where scepticism is high and trust is low. That's our expertise."

What Happens Next?

Your path faster growth

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