Transform Productivity Using AI In Your Organization With The Momentum Method™

Build unstoppable AI adoption through neuroscience-backed change that delivers 2-8 hours/week productivity gains.

Introducing The Momentum Method™

Neuroscience-backed transformation that works with human nature, not against it.

Stage 1: Neutralize Threat Response

We start by acknowledging fears and creating psychological safety. When the amygdala calms, learning becomes possible.

Stage 2: Activate Reward System

Quick wins trigger dopamine releases. “I saved 5 hours this week!” The brain starts craving more AI success.

Stage 3: Build New Neural Pathways

Repetition + rewards = habits. AI becomes the default way to work, not a scary alternative.

Stage 4: Identity Evolution

From “AI might replace me” to “AI makes me irreplaceable.” A fundamental shift in professional identity.

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Weekly 10-Minute Executive Briefings

  • Immediate actions you can implement this week
  • Conversations that get your team moving in the right direction
  • Real success stories from companies your size

The Human Side of AI

  • Protect your team’s cognitive health while boosting productivity
  • Navigate fears with proven change management tactics
  • Build an AI-ready culture without losing your company’s soul

Exclusive Mid-Market Focus

  • Skip the enterprise case studies that don’t apply to you
  • Get advice that fits your needs and budgets
  • Learn from failures so you don’t repeat them

Key Enablers

WIIFM Comes First

Every intervention answers “What’s In It For Me?” We make personal benefits crystal clear before asking for change.

Mirror Neuron Activation

Seeing peers succeed triggers “I can do that too” responses. We engineer visible peer success from day one.

Micro-Dosing Change

Small, daily wins are better than big transformations. We design bite-sized successes that compound.

Celebration Rituals

Public recognition releases oxytocin and reinforces behavior. We build celebration into the process.

The Hidden Benefit: Master OKRs Through AI Transformation

Build two critical capabilities for the price of one.

Learn OKRs By Doing

Your AI transformation provides the perfect learning laboratory for mastering OKRs. Instead of theoretical training, you’ll learn strategic goal-setting through real, high-stakes initiatives.

Your Dual Transformation

Quarter 1

Learn OKR fundamentals through AI quick wins.

Quarter 2

Apply OKR discipline to scale AI adoption.

Quarter 3-4

Master both AI and OKRs for any initiative.

Result: An organization that knows how to set and achieve ambitious goals—for AI and beyond.

Your 12-Month Transformation Journey

From skepticism to excellence, one win at a time.

Pre-Start: Surface & Discover

2-4 weeks

Find existing AI usage already happening
Baseline usage and maturity/competency levels
Identify natural champions and early adopters
Map high-impact opportunities by function
Baseline productivity and sentiment

Output: Momentum Launch Plan

Quarter 1: Foundation & Quick Wins

Weeks 1-12

Launch 3-5 visible pilot projects
Activate AI champions
Track and report on AI usage metrics
Save 5-10 hours per person weekly
60% awareness, 30% active usage

Result: Momentum Established

Quarter 2: Scale & Embed

Weeks 13-24

Department-specific AI programs launched
Cross-functional innovation projects
Track and report on AI usage metrics
20% productivity improvement achieved
70% active adoption across organization

Result: ROI Proven

Quarter 3-4: Transform & Sustain

Weeks 25-52

AI-first process redesign
Autonomous workflows deployed
30%+ productivity gains realized
Innovation culture established

Result: AI-Native Organization

Choose Your AI Transformation Path

Right-sized solutions for your growth journey.

90 Day POC Sprint

Perfect for organizations that need proof of concept or have skeptical leadership

Strategic AI Bets Program

Ideal for focused high-impact departmental transformation

AI Transformation

For organizations ready for comprehensive, organization-wide change

Glen Westlake
Project Principle

Glen has scaled and exited several companies. He helps customers develop their strategies, use OKRs, and execute their plans.

His deep understanding of sales processes and AI enablement makes him a great fit for customers with challenges in those areas.

  • Create value for customers and improve customer experience as a driver of competitive advantage and sales growth.
  • Increasing productivity of teams and individuals.
  • Evolve roles to leverage what are uniquely human advantages to create a happier, more engaged and more productive workforce.