Fulfil Your Potential & Deliver On Your Growth-Mandate

You’re a CEO on a mission. You know, in some areas, you need knowledge, trusted processes, playbooks, and tools. You also know that peer support and access to topical/area expertise via a community can make what’s hard easier.

First 3 months free • No credit card required

Nobody Tells You This Part

Becoming CEO means learning a completely new job while everyone watches.

Your exec team want your to lead. The rest of the org. is waiting. Opinions are everywhere. The clock is ticking.

And somewhere between the board deck and the all-hands, you’re supposed to figure out your strategy, OKRs, whether you’re actually measuring the things that matter, how you want to operate and report, your org structure, incentives and culture – all changed and managed in a way that does not trigger fear.

What If You Could Learn From People Who've Actually Done This?

Not theory. Not “best practices” from companies ten times your size.

Real experience from founders and CEOs who are ahead of where you are now, have stress tested and learned what works already and can short-cut your learning curve.

That's What This Community Is

Sage advice for dealing with legacy dysfunction compassionately...

When the correct decision is not clear, but needs to be right.

Knowing growth requires you to do a major product pivot...

And having people to talk to have just emerged from one.

When incentives are not driving the right behaviour effectively...

Being able to discuss it without the executive team hearing it.

To not being sure how to structure your teams to get results...

And having people share what has worked for them.

Here's What You Get

The 8-Phase Framework & Course That Actually Works

A structured path from “where are we really?” to “here’s how we’re winning”

1

Diagnosis

Where are we really?

2

Discovery

What do customers need and value?

3

Strategy

Where and how will we win?

4

Measure

What outcomes and levers matter?

5

Align

How do we set goals and align teams?

6

Execute

How will we operate?

7

Report

How will we report?

8

Incentivise

What drives behaviour?

No fluff. No theory you can’t use. Just the practical system that takes you from diagnosis through sustained execution.

Knowledge When You Need It

Structured content hubs on the topics that keep you up at night.
Topics like:

Neutral Expert Access

Subject matter experts you can actually ask questions and get answers you can trust in areas like:

Two Executive Coaching Sessions Per Quarter

Sometimes you need to think out loud with someone who’s only focused on you.

Peers Who Get It

Private peer-to-peer chat with other founders and CEOs navigating the same challenges. The kind of honest conversation you can’t have with your team or your board.

"Is this normal?" Yes

"Am I overthinking this?" Probably.

"Has anyone dealt with this before?" Absolutely.

Opportunities To Learn, Share, Network & Have Fun

Webinars

That respect your calendar

In-Person Events

Where networking isn’t painful

Exclusive Dinners

Where nobody’s pitching

Real connections. Real learning. No corporate theater.

Who This Is For

You’re a Founder-CEO or new CEO at a company with 50-300 people.

You have a growth mandate.

You’re acquiring the knowledge and skills you need on the job, and you need to do it fast and efficiently.

You’re looking for the knowledge, frameworks, and community that help you do it better and faster.

Three Rules. That's It.

Be Brave

Take part. Ask the “stupid” questions. Share what’s not working.

Be Inquisitive

This only works if we’re all learning together. Openly and honestly.

No Selling

This isn’t a networking event. It’s a real, shared community.

3 Months Free, Pay If You Stay

£395 /month

No credit card required to start.
Pay if you choose to stay.
Just join, dive in, and decide if it’s valuable after you’ve actually used it.

If you’re getting the answers you need, the frameworks that work, the coaching that helps you think more clearly, and the community that makes this job less lonely—you stay.

If not, you don’t.

Start Learning Today

Take the first three months to explore the community, the frameworks, processes, templates, and focused know-how. And of course, ask the questions you’ve been sitting on, connect with peers who are building companies at your scale, and use your coaching sessions to work through what’s really on your mind.

The community you wish you’d found six months ago is here now.

Only current Founders/CEOs at companies with 50-300 people and a growth mandate are eligible. We keep the community focused so the advice stays relevant and the connections stay valuable.

Join Our CEO Community

Glen Westlake
Project Principle

Glen has scaled and exited several companies. He helps customers develop their strategies, use OKRs, and execute their plans.

His deep understanding of sales processes and AI enablement makes him a great fit for customers with challenges in those areas.

  • Create value for customers and improve customer experience as a driver of competitive advantage and sales growth.
  • Increasing productivity of teams and individuals.
  • Evolve roles to leverage what are uniquely human advantages to create a happier, more engaged and more productive workforce.