// the work of leadership

Become the business your competitors can't copy.

It might be what you sell, how you serve, or simply how well you execute. Most businesses don't have that edge. All could and should. The ones that have it looked for it on purpose, through planning and execution that adapts as they learn. We help leadership teams plan it, then actually deliver it.

Planning for 2027? Book a meeting → Good, best, only

Trusted by teams at

HealthstreamSynecticsAtlasCloudVolue ASNyaho MedicalTusdatos

// the sentence you want to be able to say

"In our market, niche or region, we're the only ones who _."

Then you need to be able to explain it, take it to market and sell it. Get from good to best to only, and you're far more likely to see a step change in performance. Your team is more likely to be engaged too.

Good01

You have a plan

Goals are written down and most people could find them. Useful, and also what every competitor has.

Best02

Your plan beats theirs

Sharper choices, better data, a rhythm that actually gets followed. You win more often, until someone copies you.

Only03

Nobody can copy it

An advantage built on purpose, stacked, and wider every year. That is what moves valuation, not a clever feature.

96%

of clients say they would highly recommend us, the number we care about more than any other.

10 years

of implementations, which is why we can tell you exactly why an observation in your report matters.

141

linked methodology notes, the operating system for OKRs our software and consulting both run on.

Hundreds

of teams helped set and pursue OKRs that actually moved the business, not just filled a template.

// what to look for when you plan

The strongest businesses stack two or three.

Hamilton Helmer's 7 Powers is a good place to start. Netflix counter-positioned against Blockbuster, which couldn't copy a model that would have killed its own late-fee income. Toyota has process power: competitors toured its factories for decades and still couldn't copy the system.

Explore the free strategy library →

01Scale economies 02Network effects 03Switching costs 04Counter-positioning 05Cornered resources 06Process power 07Brand

Real uncopyability rarely comes from a clever feature. It builds up over time, and through the data you collect.

Why our platform remembers →

// our own blank, filled in

We're the only ones who design your plan, run the room and give you the system and coaching that make it stick.

Consultancies advise. Facilitators leave at day's end. Software is worthless if the plan is wrong. We optimise all three, so nothing gets lost between planning and doing.

Supporting the people delivering the strategy, and holding them accountable to an external as well as an internal team, works.

Methodology and optional software, built together

Most vendors sell you a tool, and most consultants sell you a workshop. We built the operating system and the platform it runs on, so nothing gets lost translating one into the other.

The version that fits the org you actually are

Stage, market, runway, ambition and the behaviours people need to show all change how OKRs should run. We design for your business, not a generic playbook.

We embed, we don't just advise

Capability gets built into your team, not held hostage in ours. The operating skills stay installed after we've gone.

An AI coach trained on our methodology, not a generic chatbot

Real-time feedback on OKR quality as it's written, grounded in the same operating system our consultants use, an OKR expert at every desk.

We run the room, not just the report

Unusual breadth and depth of planning and facilitation experience. We prime the team before the workshop, run the day, and make sure the plan gets followed through. How it works.

// what comes with experience

The part that's hardest to put in a proposal.

Method can be written down. This can't. It's what ten years in the room with leadership teams gives you.

Bring new ideas, not just playback

We don't simply mirror back what the room said. We add ideas and suggestions based on what we know and what we see.

See how it all connects

We understand the nuances and the connected nature of an organisation: its people, culture, frameworks, processes and rituals. Pull one thread and we know what else moves.

Change course mid-workshop

When the plan for the day stops serving the room, we change it, and nobody notices the join.

Turn a detractor into an advocate

The sceptic in the corner often has the best objection. We bring it out and put it to work.

Reveal hidden fears

The worries nobody says out loud, surfaced safely and turned into excitement and forward motion.

Build on what's working

We adapt and strengthen what you already have, rather than replacing it for the sake of our method.

Chemistry, trust and rapport

We behave like we're in the team and care as much as your employees do, because it really does matter to us.

Professional, with humour

Serious about the outcome, never about ourselves. People think better when they're allowed to laugh.

Respectfully challenging

We'll tell you what we see, plainly and kindly, including the bits nobody else in the room can.

People at the top of their game

Highly experienced, passionate people who really care and genuinely want to help you succeed.

// our expertise

We Consult, Train & Coach OKRs

We are one of the world's leading OKR implementation consultancies, having implemented OKRs in hundreds of companies in over 20 countries.

We Design Your Work OS

On our platform or using your LLM and tools of choice, we optimise and streamline how your company operates, achieves its goals and creates an employee experience people love.

Our Strategy, KPI & OKR Platform

An easy-to-use way to take the frameworks, ways of working and skills we've given your teams and bring them to life. It even has an AI coach to ensure the quality never slips.

Matt Roberts, ZOKRI's founder and an exited SaaS founder himself, on why the employee experience of OKRs is the whole point.

Ten years of implementations is why we can tell you exactly why every observation in your report matters. Every step of the cycle, the setting, the pursuing, the reviewing, the learning, has to be rewarding, or the system dies quietly and everyone pretends otherwise for another two quarters.

"It's an invitation to not only use OKRs brilliantly, it's an invitation to improve how you operate, create advantage and build a culture where setting, achieving, experimenting and learning is hugely rewarding."

// planning questions, answered

Everything you were about to ask.

What are OKRs? +

OKRs, or Objectives and Key Results, are a way of choosing what matters and knowing whether you're making progress. An Objective is a clear, qualitative goal. Key Results are the measurable outcomes that prove you reached it.

What does ZOKRI actually do? +

We consult, coach and train on OKRs and the wider operating system around them, and we build the software that runs it: strategy, metrics, OKRs and an AI coach trained on our methodology, all in one place.

Do I need the software, or just the consulting? +

Neither is required to buy the other. You can run our methodology on our platform, on your LLM and tools of choice, or on a spreadsheet. The software just makes it easier to keep quality consistent at scale.

Why do most OKR rollouts fail? +

Most fail because OKRs are treated as a tracking tool bolted onto business as usual: too many, too vague, disconnected from real decisions and with no operating rhythm behind them. We fix the reasoning and the rhythm, not just the template.

How do you find a competitive advantage your competitors can't copy? +

Look for it on purpose when you plan. Hamilton Helmer's 7 Powers is a good lens: scale economies, network effects, switching costs, counter-positioning, cornered resources, process power and brand. The strongest businesses stack two or three, and the advantage usually builds over time and through the data they collect, not from a single clever feature.

Do you facilitate business planning workshops? +

Yes. We agree what success looks like, prime your team and the data before the day, facilitate the workshop itself, capture the outputs as they happen, then make sure the follow-ups get delivered.

How do I get started? +

Book a meeting. We'll show you how it works and share case studies. Then you decide.