// the upgrade

Upgrade your Rocks.

Matt Roberts
By Matt Roberts, co-founder, ZOKRI
Strategy & OKR consultant

For teams running EOS. Install a small set of free training files into the AI you already use, then paste in a Rock and ask whether it is any good. It coaches on the thing the average AI misses: what the Rock is actually meant to change.

Get the free files →

What EOS Rocks gets right

EOS gets the rhythm right. A shared operating cadence, a Level 10 meeting, and the discipline of a few 90-day priorities with clear owners are genuinely good ideas, and thousands of teams run better because of them. The cadence is not the problem.

The gap the average AI leaves

The average LLM treats a Rock as a task with a due date. It rarely asks what outcome the Rock is meant to move, or what obstacle will stop it. So Rocks get marked done while the number they were supposed to change sits still. The upgrade adds the missing question: done for the sake of what?

// make it better today

What to improve, and why it works

1. Hang each Rock under the outcome it moves

A Rock is a bet that doing X moves Y. If Y is not named, "done" means nothing but effort spent. Write the outcome above the Rock: "so that trial-to-paid rises from 8% to 12%". Now completion and success are two different questions, which is exactly what you want.

2. Name the obstacle at the start, not the post-mortem

Most Rocks fail on something the team already suspected in week one. Say it out loud when the Rock is set. Naming what is in the way is what turns a 90-day intention into a plan, because the plan now has to route around a real thing.

3. Split into build, habit and experiment

A "build" Rock ships a thing and is done when it exists. A "habit" Rock changes how people work and is only done when the behaviour sticks. An "experiment" Rock tests a belief and is done when you have the answer, even if the answer is no. They need different definitions of done, and lumping them together is why some Rocks feel permanently half-finished.

// shown, not claimed

One EOS Rocks goal, upgraded

Before

Rock: Implement the new CRM by the end of the quarter.

After

Rock: The sales team logs every deal in one place so the pipeline is trustworthy, so that the forecast stops being guesswork. Done when 90% of open deals have a next step and a date. Obstacle named: reps distrust the forecast today, so they keep private spreadsheets.

The before is a "build" Rock that can be fully done while nothing improves. The after names the outcome (a trustworthy pipeline), the real definition of done, and the obstacle (distrust) that a CRM alone will not fix.

Not affiliated with, endorsed by, or sponsored by EOS Worldwide. EOS®, the Entrepreneurial Operating System® and Traction® are trademarks of EOS Worldwide, LLC. We refer to them only to help teams who already run EOS.

// the two-minute install

Install it into the AI you already use

Same free files, three tools. Pick yours. It really is about two minutes.

Claude recommended
  1. New Project.
  2. Add the files to Project knowledge.
  3. Ask it to review a goal.
ChatGPT
  1. New Project (or a chat).
  2. Upload the files.
  3. Ask it to review a goal.
Microsoft Copilot
  1. Start a chat.
  2. Attach the files.
  3. Ask it to review a goal.
// the 30-second proof

Before you install, ask your AI to review one real goal and screenshot the answer. Install, ask again, screenshot the difference. That gap is the point. Try: Paste a Rock and ask: is this a good Rock, what outcome is it really trying to change, and what obstacle will stop it?

// what it does

A coach, not a chatbot

// get the files

Get the free coach

Get the free coach and pressure-test your next set of Rocks. One email, the files and the two-minute guide come straight back. No pitch attached, because it is a gift.

We send the files and occasional useful notes on running goals well. Unsubscribe in one click. How we handle your data.

// the honest boundary

What the free upgrade is, and is not

This free coach carries the principles. It can spot what is strong in a goal and what is missing, and it will coach you toward better. That is genuinely useful, and it is yours to keep.

It is the tip of the iceberg. The full machinery, the playbooks, scoring scales, templates and the 140-plus linked concepts, is the licensed upgrade we install into your tools. And the human work, the training, facilitation, coaching and mentoring that gets a company past its first messy quarter, is our people. Knowledge does not install courage, or referee a hard conversation. We are plain about that, because a gift that overpromises is not a gift.

// one install, or the whole company

One install helps one person. The advantage is your whole company running on a shared operating system: the same method in the AI everyone already uses, at every level, with routines and automations carrying the repeatable work, and your people freed to find and compound the knowledge and IP only you have.

One install at a time does not create that. Building the operating system does, and that is what ZOKRI does. See the method we install and the platform it runs on.

// where the free version stops

When you want more than a coach

The full method, installed →
The licensed upgrade: all the machinery in your own tools.
The human help →
Training, facilitation, coaching and mentoring.
A free, low-pressure chat with Matt →
Bring a goal. Leave with a straight answer, no pitch.
// asked and answered
Why are our EOS Rocks not working? +

Usually because they are written as tasks with due dates, not as bets on an outcome. The Rock gets done and the number it was meant to move does not budge. Naming the outcome above each Rock, and the obstacle in front of it, fixes most of this without changing your EOS cadence at all.

What makes a good Rock? +

One that names the outcome it is meant to move, has a definition of done matched to its type (build, habit or experiment), a single owner, and the obstacle stated up front. If you cannot say what number a Rock should change, it is a task, not a priority.

Can we use OKRs and EOS together? +

Yes. Keep the EOS rhythm you like and borrow the OKR habit of tying each Rock to a measurable outcome. Many teams run EOS as their operating system and use OKR thinking to sharpen what a Rock is really for.

// use a different system?
Upgrade your OKRs →Upgrade your SMART goals →Upgrade your KPIs & dashboards →Upgrade your V2MOM →Upgrade your North Star metric →Upgrade your No framework yet →See all doors →