Real OKRs. Not a scoreboard.
OKRs are a reasoning system for choosing what matters and knowing whether you are moving. Most rollouts get this backwards. We embed OKRs that actually move the organisation, plus the rhythm that keeps them moving.
An Objective is a clear goal worth chasing. Key Results are the handful of outcomes that prove you got there. We help you write few enough of them, clearly enough, that everyone can act.
Struggled with OKRs before? It was probably the setup, not you.
How an implementation runs.
Assess
We map where effort is scattered and where your real leverage sits. Fast, and honest.
Design
Fewer, clearer goals in the right order, cascaded so every team knows their part.
Embed
A weekly and quarterly rhythm, wired into your AI Business OS so the system runs itself.
Coach
We build OKR champions inside your teams, so the capability stays long after we leave.
Whatever you need to call us.
OKR consultants, advisors, experts, coaches, trainers. Different words for different moments, one team of eight behind all of them, led by co-founder and OKR consultant Matt Roberts. Here is what each means, and when you would want it.
OKR Consultants
We design and implement your OKRs end to end, from strategy through to a working operating rhythm. The full build, done with you.
OKR Advisors & Experts
On-call expertise for your leaders. We pressure-test objectives, settle the debates and keep you honest between cycles.
OKR Coaches
We coach leaders and teams through real OKR cycles, building the judgement to run them brilliantly without us.
OKR Trainers
World-class OKR training that turns your people into OKR champions, who can then teach the next team.
faster progress on the goals that matter, usually within a quarter or two.
typical return on investment, achieved within twelve months.
capability that stays with your team, not locked in a consultant's head.
Everything you were about to ask.
What are OKRs? +
OKRs, or Objectives and Key Results, are a way of choosing what matters and knowing whether you are making progress. An Objective is a clear, qualitative goal. Key Results are the measurable outcomes that prove you reached it. Real OKRs are a reasoning system, not a scoreboard.
What is the difference between an OKR consultant, advisor, coach and trainer? +
An OKR consultant designs and implements your OKRs. An OKR advisor or expert gives on-call guidance and pressure-tests your thinking between cycles. An OKR coach builds your leaders' and teams' judgement through real cycles. An OKR trainer teaches the skills and creates OKR champions. ZOKRI does all four.
Do you offer OKR coaching and training? +
Yes. We provide OKR coaching for leaders and teams, and world-class OKR training that creates OKR champions inside your organisation, so the capability stays with you.
Why do most OKR rollouts fail? +
Most fail because OKRs are treated as a tracking tool bolted onto business as usual: too many, too vague, disconnected from real decisions and with no operating rhythm behind them. We fix the reasoning and the rhythm, not just the template.
OKRs or KPIs? +
They work together. KPIs are the metrics you monitor to keep the business healthy. OKRs are the focused, time-bound changes you are choosing to make. You need both, and you need to know which is which.
How long does an implementation take? +
You will have well-formed OKRs within the first cycle, usually a quarter. The operating rhythm and champion capability build over the following two to three cycles.
Matt Roberts, co-founder & lead consultant.
A two-time SaaS founder with a venture-backed exit, Matt turns strategy into execution for teams scaling from tens to thousands. He leads a team of eight senior consultants, so you get the right operator for your moment.
Grounded in a maintained system, not slideware.
Our consulting is built on the OKR Knowledge System, 54 linked concepts we genuinely maintain, and it can live on in the AI Business OS so it keeps running after we leave. Use as much or as little as fits. We meet you where you are, in your tools and your way of working.
Let us pressure-test your goals.
Start with a look, not a project. A couple of weeks, small fixed fee. If your OKRs are already working, we will happily tell you so.
Contact Us